DEPLOYDatabase

Company

Rabbit Inc

Rabbit Inc is a Los Angeles-based consumer AI company developing the R1, a handheld AI-native device powered by a Large Action Model that handles tasks through…

Founded
2022
HQ
Los Angeles, California, USA
Status
private

Models

1

Overview

Rabbit Inc is a Los Angeles-based consumer AI company developing the R1, a handheld AI-native device powered by a Large Action Model that handles tasks through voice interaction. The $199 device launched at CES 2024 and was later showcased at IFA 2025 with advanced embodied AI capabilities.

Verified record

Verified deployments
None on file
Active incidents
None on file

DEPLOY Intelligence

Market intelligence for physical AI

Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.

Key facts

Product

Rabbit R1 AI assistant device ($199)

Founder

Jesse Lyu (CEO)

Design Partner

Teenage Engineering

Company Type

Consumer-AI hardware startup

Funding

$10M Series A (Oct 2023)

Financial stage

Distressed — product launched but faced critical reviews and returns

CES 2024

60,000+ R1 units sold in days following CES 2024 unveiling

R1 price

$199 (one-time purchase, no subscription)

R1 status

Still on sale but struggled — sold 100K units, mass returns, payroll issues reported

Data & sources

Press releases

2

Web sources

2

4 sources backing this record.View all →

Founders (1)

Former / Previously (1)

Safety record

No incidents on record for Rabbit Inc.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Full safety record: incidents, sourcing, and exposure data →

Recent coverage

Rabbit Inc in third-party press

Peer companies