Models
1
Overview
Rokid is a Chinese AR and AI company founded in 2014 by Misa Zhu (Zhu Mingming), developing augmented reality smart glasses for consumer, enterprise, and accessibility markets. The company has raised over $378M in total funding including a $160M Series C in March 2022, and hosts China's largest XR developer community with over 20,000 registered developers. Rokid's product lineup includes the Rokid Glasses (full-function AI & AR glasses with display) and the Rokid Ai Glasses Style (display-free, 38.5g voice-centric AI glasses launched at CES 2026), which surpassed 15,000 units sold worldwide within its first month of availability.
Verified record
- Verified deployments
- None on file
- Active incidents
- 1 incident on file
DEPLOY Intelligence
Market intelligence for physical AI
Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Key facts
CEO
Total funding
Series C
Products
Developer community
Awards
Financial stage
Data & sources
Press releases
2
News coverage
2
Web sources
2
6 sources backing this record.View all →
Models (1)
View all models →Rokid on the deployment map
Where Rokid's robots are verified operating. Explore the deployment map by place and type.
Relationships
Explainers
Plain-language answers to the questions people ask about Rokid, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
- What is Rokid?
Rokid is a Chinese AI glasses maker headquartered in Hangzhou. Per public reporting + Agent A Wave 2 audit, Rokid has delivered 200,000+ AI glasses and held the #1 China AI-glasses position for three consecutive months. AI substance: genuine cloud AI with model routing across GPT and Gemini for queries, plus offline translation. Maturity: commercial active. Per DEPLOY's framework, Rokid is the strongest non-Western verified-commercial AI wearable entry in DEPLOY's cohort; contrasts with Meta Ray-Ban as the dominant Western commercial-active counterpart. Audit-first on exact pricing variants + current sales figures against current Rokid public statements rather than aggregator citations.
- What is the best AI wearable in 2026?
There is no single best AI wearable in 2026; the right pick depends on use case, AI substance tier, and maturity. Per DEPLOY's framework: for visual assistance + genuine cloud AI shipping at consumer-deployment scale, Meta Ray-Ban anchors the Western verified-commercial position and Rokid anchors the non-Western. For audio-first capture and recall, Plaud (capture) and Friend (ambient) operate genuine cloud AI at commercial active. For developer-accessible / open-source orientation, Brilliant Labs Frame + Halo. For pilot-stage multi-purpose with marketing-vs-shipped gap, Rabbit r1. For commercial-discontinued failure context, Humane AI Pin. Trade-press 'best of' listicles collapse the axes; the right pick differs by buyer.
- What are the different types of wearable AI?
Wearable AI sorts along two intersecting axes per DEPLOY's framework. Form factor: smart glasses with display (Brilliant Labs Frame variants), smart glasses without display (Meta Ray-Ban base variants; Rokid; audio-first), audio-only smart glasses (Solos AirGo Vision), pendant recorders (Humane AI Pin; Friend Pendant; Plaud NotePin variants), and adjacent uncovered sub-categories (smart rings / smart watches / AI earbuds). AI substance tier: genuine cloud AI / moderate open-source / partner-mediated / veneer per Agent A's spectrum. Cross-referencing the axes produces the cohort's editorial typology; smart rings, smart watches, and AI earbuds are gaps in DEPLOY's current registry surfaced honestly as editorial signal.
- What does wearable AI do?
Wearable AI does six things at different verification depths per DEPLOY's framework: (1) visual Q&A on what the camera sees (Meta Ray-Ban Look-and-Ask; Rokid; Brilliant Labs; Solos GPT-4o); (2) live translation across languages (Meta + Rokid with offline mode + Solos); (3) capture & summarize voice + transcripts (Plaud; Friend; Bee; Omi pending registry); (4) ambient recall of conversations + context (Bee; Friend; Omi pending registry); (5) smartphone replacement promised but verified-as-failed (Humane discontinued; Rabbit r1 marketing-vs-shipped gap); (6) health monitoring (uncovered in current DEPLOY cohort; Oura, Apple Watch, Fitbit are canonical contenders DEPLOY hasn't yet registered). The canonical wearable AI question conflates 'what is marketed' with 'what is verified-shipped'; DEPLOY's verified-vs-claimed framework fixes the conflation.
Current leadership (1)
- Misa Zhu Founder & CEOSEC-verified
Founders (1)
- Misa Zhuno longer at company
Safety record
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Incidents affecting Rokid (1)
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Recent coverage
Rokid in third-party press
AI glasses reportedly used to film flight attendants without consent, Rokid responds with action plan
Photo of flight attendants taken with AI glasses found online, amplifying public concern over tech-aided covert filming
Rokid expands vision for everyday wearable AI with Rokid AI Glasses Style
Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- early
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (4)
- Series C2022-03-22
$160M(reported)
Investors: Hefei Municipal Government (lead), Temasek
- Series B2018-01-01
$100M(reported)
Investors: Credit Suisse (lead), CDIB Capital Group, Temasek, IDG Capital
- Series B2016-10-25
$50M(reported)
Investors: Advantech Capital Partners (lead), IDG Capital, Walden International
- Series A2015-07-01
$20M(reported)
Investors: Walden International (lead), IDG Capital
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 5, 2026
Rokid smart glasses
- Record createdJun 3, 2026
Added to the verified registry
- Incident recordedMay 27, 2026
Rokid glasses user posts covert photo of flight attendants, sparking privacy concerns...
Sources (6)
- https://www.yicaiglobal.com/news/chinas-rokid-targets-mass-market-with-new-bolon-ai-smart-glasses
- https://www.cnbc.com/2026/04/13/ai-smart-glasses-china-rokid-virtual-screen-meta-ray-ban-display.html
- https://global.rokid.com/products/rokid-glasses
- China's AR company Rokid closes $160M Series C to expand globally · https://techcrunch.com/2022/03/22/chinas-ar-company-rokid-closes-110m-series-c-to-expand-globally/
- Rokid official website · https://global.rokid.com/
- Rokid Launches the World's First Open AI Ecosystem Smart Glasses · https://www.prnewswire.com/news-releases/rokid-launches-the-worlds-first-open-ai-ecosystem-smart-glasses--ultra-light-prescription-first-and-built-to-work-with-chatgpt-qwen-deepseek-and-more-302654439.html
Common questions
- What is Rokid?
- Rokid is a Chinese AR and AI company founded in 2014 by Misa Zhu (Zhu Mingming), developing augmented reality smart glasses for consumer, enterprise, and accessibility markets. The company has raised over $378M in total funding including a $160M Series C in March 2022, and hosts China's largest XR developer community with over 20,000 registered developers. Rokid's product lineup includes the Rokid Glasses (full-function AI & AR glasses with display) and the Rokid Ai Glasses Style (display-free, 38.5g voice-centric AI glasses launched at CES 2026), which surpassed 15,000 units sold worldwide within its first month of availability.
- What does Rokid make?
- Rokid has 1 robot model on the DEPLOY registry: Rokid Glasses (Rokid builds both physical robots and the AI that runs them).
- Is Rokid publicly traded?
- No. Rokid is privately held and not publicly traded, per the DEPLOY registry.
- Who competes with Rokid?
- On the DEPLOY registry, peer companies to Rokid building in the same form factors include Xiaomi, Baidu, Brilliant Labs, Even Realities.
- Who is the CEO of Rokid?
- Misa Zhu is the ceo of Rokid, per the DEPLOY registry.
- How can I invest in Rokid?
- Rokid is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today.
- Where is Rokid headquartered?
- Rokid is headquartered in Hangzhou, China.
- Who owns Rokid?
- Rokid is privately held; ownership sits with its founders and private investors.
- Where does Rokid operate robots?
- Rokid is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Rokid a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Rokid ranks in roughly the top 54% of companies tracked by the registry.
- When was Rokid founded?
- Rokid was founded in 2014.
- Are there any incidents involving Rokid?
- 1 active incident involving Rokid is on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.
- Is Rokid safe?
- Rokid has 1 active incident on record in the DEPLOY registry. 1 incident on record (1 moderate). Most recent: May 2026. Retracted incidents are excluded from this count.
Methodology: Verified · 6 sources (2 primary) · last reviewed 2026-07-16
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-16
Sources by quality tier
- 2
- unclassified
- Unclassified source
- 2
- primary-company-ir
- Company IR disclosure
- 1
- secondary-established-publication
- Established publication
- 1
- secondary-industry-publication
- Industry publication
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Rokid.Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
In the press
Recent coverage mentioning Rokid from third-party publications. Automatically surfaced; not part of the verified registry record.
AI glasses reportedly used to film flight attendants without consent, Rokid responds with action plan
A pair of seemingly ordinary glasses can be turned into a covert recording device with nothing more than a low-cost light-blocking sticker. This is no longer a science fiction…
Photo of flight attendants taken with AI glasses found online, amplifying public concern over tech-aided covert filming
A Rokid glasses user posted a covert photo of flight attendants taken with the smart glasses, sparking privacy concerns about AI-powered wearable cameras in China.
Rokid expands vision for everyday wearable AI with Rokid AI Glasses Style
Rokid announced the Rokid AI Glasses Style, expanding its wearable AI glasses product line for everyday consumer use with AI assistant capabilities.
Rokid Ai Glasses Style Now Available Worldwide, Surpassing 15,000 Units Sold
Rokid Ai Glasses Style reached over 15,000 units sold worldwide across online and offline channels within its first month of availability.
Rokid Launches the World's First Open AI Ecosystem Smart Glasses
Rokid unveiled the Rokid Ai Glasses Style at CES 2026, a 38.5g display-free AI glasses with open AI ecosystem support for ChatGPT, DeepSeek, and Qwen.
China's AR company Rokid closes $160M Series C to expand globally
Rokid raised $160M in Series C funding, bringing total capital to $378M. The company pivoted from smart speakers to AR glasses for enterprise and consumer markets.
Rokid takes off with $50m
Rokid raised over $50M in a Series B round led by Advantech Capital Partners with IDG Capital, valuing the company at $450M post-money.
Machine-readable surfaces
- Markdown mirror: /companies/rokid.md
- RSS feed: /companies/rokid/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/5280902f-696c-46e7-b43f-849336d6ceae
- Revision history: /companies/rokid/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
Video
Rokid Glasses is an open platform for creators, developers, and innovators.
Rokid Glasses: the most impressive smart glasses of 2025.
Review of the Rokid Ai Glasses Style, the lightest AI glasses with open AI ecosystem.
Tutorial on using Meeting Minutes and Navigation on Rokid AI Glasses Style.
Reality vs attention
Rokid draws attention at the 58th percentile but verifies reality at the 47th percentile among wearable robots. Hype Gap +10.4, 9th widest among wearable robots.
6-month trend
Analysis
Safety profile within acceptable range for category. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 19, 2026