The verified answer
As of Oct 2026, DEPLOY verifies Snap Inc: 2 models, 1 deployment across 1 region, $5.9B raised. 6 sources back the record.
CategoryWearable AI
Appears inHome robots
Overview
Snap Inc (NYSE: SNAP) is a camera and augmented reality company headquartered in Santa Monica, California, founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is best known for the Snapchat messaging app, Bitmoji, and its Spectacles line of smart glasses.
In June 2026, Snap unveiled Specs, its first standalone AR glasses powered by dual Qualcomm Snapdragon processors with a 51-degree field of view, targeting the post-smartphone computing era.
Verified record
- Verified deployments
- 1 deployment on file
- Active incidents
- None on file
Valuation of record
Company-claimedPriced roundIPO post-money
Key facts
CEO
CTO
Chairman
IPO date
Revenue (2025)
Net income (2025)
Employees
Financial stage
Data & sources
Press releases
1
Web sources
5
6 sources backing this record.View all →
Models (2)
View all models →Current platform
Specs
Standalone augmented reality glasses powered by dual Qualcomm Snapdragon processors (one for computer vision, one for running Lenses). Features a 51-degree field of view via proprietary LCoS display technology, 16 million colors, 132-136g weight in Swiss TR90 polymer, 4 hours mixed-use battery life with charging case providing 20 total hours. 7ms motion-to-photon latency. Priced at $2,195. Launched at Augmented World Expo 2026.
Current platform
Spectacles 5
Snap Inc (NYSE: SNAP; Santa Monica) announced its fifth-generation Spectacles at the September 2024 Snap Partner Summit: standalone augmented-reality glasses running Snap OS with dual see-through waveguide displays, hand-tracking, and a voice interface. The hardware weighs 226 grams, carries four cameras and a roughly 46-degree diagonal field of view on a dual Snapdragon system-on-chip, and runs about 45 minutes standalone. Crucially, Spectacles 5 is distributed to developers only, through a $99-per-month subscription with a one-year commitment in the US, rather than at retail. The AI is genuine and multimodal: Snap partnered with OpenAI and supports Gemini on Google Cloud, so developers build multimodal AI Lenses and the My AI assistant can read signs, translate menus, and identify objects from natural language, making AI a defining axis rather than veneer. The registry records it at pilot maturity to reflect the developer-only distribution, the short battery life, and the program gating. Snap has separately announced a lightweight consumer product called Specs for 2026, reported by the press at around $2,500 for a fall 2026 launch and backed by an April 2026 Qualcomm Snapdragon-XR partnership for on-device compute, but that is a separate, not-yet-shipped future product noted here rather than a distinct registry entry, and its pricing and specs are not Snap-confirmed.
Snap Inc on the deployment map
View the global map1 verified deployment across 1 region, newest verified Jun 2024. Explore where Snap Inc's robots are operating, by place and type.
View the full Snap Inc deployment record →
Relationships
Current leadership (3)
- Evan Spiegel CEO & Co-founderSEC-verified
- Bobby Murphy CTO & Co-founderSEC-verified
- Michael Lynton ChairmanSEC-verified
Founders (3)
- Evan Spiegelno longer at company
- Bobby Murphyno longer at company
- Reggie Brownno longer at company
Former / Previously (1)
- Reggie Brown Co-founder (departed)SEC-verified
Media (1)
Company-anchored media. Official assets the company has published at the company level, distinct from model-anchored media that lives on individual product pages.
Safety record
No incidents on record for Snap Inc.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- Snap Inc1 deployment
Recent coverage
Snap Inc in third-party press
Peers
35 peers across 1 segment. Every Snap Inc competitor derived from shared form-factor and application-domain edges.
wearable(35)
32 companies in this segment · highly_concentrated (HHI 2595.3892239124602) · leader Oculus VR at 4361%
- Baidudirect competitor(inferred)moderate
- Based Hardwaredirect competitor(inferred)moderate
- Beedirect competitor(inferred)moderate
- Brilliant Labsdirect competitor(inferred)moderate
- Dexcomdirect competitor(inferred)moderate
- Embla Medical hfdirect competitor(inferred)moderate
Mentioned on (9)
Registry pages whose text names Snap Inc.
Companies (1)
Robots and products (1)
Deployments (1)
People (6)
Michael Lynton, Evan Spiegel, Bobby Murphy, Bill Gurley, Reggie Brown, Sahil Sharma
Supplied by (1)
Compute / semiconductor
- Qualcommvia Spectacles 5Snapdragon processors from Qualcomm -- dual SoC architecture splitting compute workload across two Snapdragon chips for AR processing and connectivitysupplies
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Total funding
- $5.9B
- Employees
- 5,261as of 2025-12-31(reported)
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (8)
Snap Inc’s 8 disclosed rounds, $5.9B in total, oldest to newest.
- IPO2017-03-02
$3.4B · $34.0B post
Investors: Public Market (lead)
- Series F2016-05-01
$1.8B · $27.0B post
Investors: Fidelity Investments (lead), Spark Capital, General Atlantic, Sequoia Capital, T. Rowe Price, Meritech Capital Partners, Dragoneer Investment Group
- Series E2015-05-01
$485M · $6.8B post
Investors: Alibaba Group (lead), Kingdom Holding Company, Tencent, General Catalyst
- Series D2014-12-01
$100M · $1.2B post
Investors: Kleiner Perkins (lead)
- Series C2013-12-11
$50M · $500M post
Investors: Coatue Management (lead)
- Series B2013-06-23
$60M · $480M post
Investors: Institutional Venture Partners (lead)
Timeline
Every recorded move in Snap Inc’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
Funding roundIPO funding round
2017-03-02IPO raising $3400000000
Funding roundSeries F funding round
2016-05-01Series F raising $1800000000
Funding roundSeries E funding round
2015-05-01Series E raising $485000000
Funding roundSeries D funding round
2014-12-01Series D raising $100000000
Funding roundSeries C funding round
2013-12-11Series C raising $50000000
Funding roundSeries B funding round
2013-06-23Series B raising $60000000
Funding roundSeries A funding round
2013-02-01Series A raising $13500000
Funding roundSeed funding round
2012-05-01Seed raising $485000
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJul 23, 2026
Snap Inc logo
- Verified media addedVerifiedJun 5, 2026
Snap Spectacles augmented-reality glasses
- Record createdJun 3, 2026
Added to the verified registry
- Deployment verifiedVerifiedJun 1, 2024
Spectacles 5 at Global
- Incident recordedMay 15, 2017
Ninth Circuit allowed negligent design lawsuit against Snap over Snapchat Speed Filter in...
Sources (6)
- https://newsroom.snap.com/sps-2024-spectacles-snapos
- https://www.uploadvr.com/snap-spectacles-5-ar/
- https://www.maginative.com/article/snap-unveils-standalone-ar-spectacles-announces-openai-partnership-2/
- https://investor.snap.com/news/news-details/2025/Snap-to-Launch-New-Lightweight-Immersive-Specs-in-2026/default.aspx
- Snap Inc. - Wikipedia · https://en.wikipedia.org/wiki/Snap_Inc.
- Introducing SPECS Augmented Reality Glasses · https://newsroom.snap.com/introducing-specs-augmented-reality-glasses
Common questions
What is Snap Inc?
What does Snap Inc make?
Is Snap Inc publicly traded?
Who competes with Snap Inc?
Who is the CEO of Snap Inc?
How can I invest in Snap Inc?
Where is Snap Inc headquartered?
How much funding has Snap Inc raised?
Who owns Snap Inc?
Where does Snap Inc operate robots?
How many robots has Snap Inc deployed?
Is Snap Inc a top robotics company?
Is Snap Inc safe?
Methodology: Verified · 6 sources (1 primary) · last reviewed 2026-08-21
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-08-21
Sources by quality tier
- 4
- unclassified
- Unclassified source
- 1
- primary-company-ir
- Company IR disclosure
- 1
- knowledge-base
- Knowledge base
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Snap Inc.In the press
Recent coverage mentioning Snap Inc from third-party publications. Automatically surfaced; not part of the verified registry record.
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Strong crop outlook projected for SnapDragon apples
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Machine-readable surfaces
- Markdown mirror: /companies/snap.md
- RSS feed: /companies/snap/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/dde4cfaa-af11-4903-be09-d5088c4f5066
- Revision history: /companies/snap/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Video
Snap CEO Evan Spiegel reveals new Specs AR smart glasses at the Augmented World Expo in Long Beach, California.
Building augmented reality glasses is “a journey”, Evan Spiegel the co-founder and CEO of Snap says, a “blue ocean strategy”, a leap into new territory. Stuffi
Watch the full episode here: https://www.youtube.com/watch?v=W_qZXeUrNKM
There’s more than meets the eye when using Snapchat! Go see #transformers: #riseofthebeasts in theaters June 9th and try the new Lens here: lens.snapchat.com/86
Meet Snap’s Employer Branding team — Rian Finnegan and Cameron Moore, the multi-talented duo responsible for shaping our company voice and attracting top talent
Heat Index
Category contender75/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Snap Inc draws attention at the 85th percentile but verifies reality at the 22nd percentile among wearable robots. Hype Gap +63, 2nd widest among wearable robots.
6-month trend
Analysis
Safety profile within acceptable range for category. Meaningful press and media coverage across the period. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Oct 17, 2026