Models
2
Overview
Snap Inc (NYSE: SNAP) is a camera and augmented reality company headquartered in Santa Monica, California, founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is best known for the Snapchat messaging app, Bitmoji, and its Spectacles line of smart glasses. In June 2026, Snap unveiled Specs, its first standalone AR glasses powered by dual Qualcomm Snapdragon processors with a 51-degree field of view, targeting the post-smartphone computing era.
Verified record
- Verified deployments
- None on file
- Active incidents
- 1 incident on file
DEPLOY Intelligence
Market intelligence for physical AI
Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Key facts
CEO
CTO
Chairman
Ticker
IPO date
Revenue (2025)
Net income (2025)
Employees
Financial stage
Data & sources
Press releases
1
Web sources
5
6 sources backing this record.View all →
Models (2)
View all models →Current platform
Specs
Standalone augmented reality glasses powered by dual Qualcomm Snapdragon processors (one for computer vision, one for running Lenses). Features a 51-degree field of view via proprietary LCoS display technology, 16 million colors, 132-136g weight in Swiss TR90 polymer, 4 hours mixed-use battery life with charging case providing 20 total hours. 7ms motion-to-photon latency. Priced at $2,195. Launched at Augmented World Expo 2026.
Current platform
Spectacles 5
Snap Inc (NYSE: SNAP; Santa Monica) announced its fifth-generation Spectacles at the September 2024 Snap Partner Summit: standalone augmented-reality glasses running Snap OS with dual see-through waveguide displays, hand-tracking, and a voice interface. The hardware weighs 226 grams, carries four cameras and a roughly 46-degree diagonal field of view on a dual Snapdragon system-on-chip, and runs about 45 minutes standalone. Crucially, Spectacles 5 is distributed to developers only, through a $99-per-month subscription with a one-year commitment in the US, rather than at retail. The AI is genuine and multimodal: Snap partnered with OpenAI and supports Gemini on Google Cloud, so developers build multimodal AI Lenses and the My AI assistant can read signs, translate menus, and identify objects from natural language, making AI a defining axis rather than veneer. The registry records it at pilot maturity to reflect the developer-only distribution, the short battery life, and the program gating. Snap has separately announced a lightweight consumer product called Specs for 2026, reported by the press at around $2,500 for a fall 2026 launch and backed by an April 2026 Qualcomm Snapdragon-XR partnership for on-device compute, but that is a separate, not-yet-shipped future product noted here rather than a distinct registry entry, and its pricing and specs are not Snap-confirmed.
Snap Inc on the deployment map
Where Snap Inc's robots are verified operating. Explore the deployment map by place and type.
Relationships
Current leadership (3)
- Evan Spiegel CEO & Co-founderSEC-verified
- Bobby Murphy CTO & Co-founderSEC-verified
- Michael Lynton ChairmanSEC-verified
Founders (3)
- Evan Spiegelno longer at company
- Bobby Murphyno longer at company
- Reggie Brownno longer at company
Former / Previously (1)
- Reggie Brown Co-founder (departed)SEC-verified
Safety record
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Incidents affecting Snap Inc (1)
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Recent coverage
Snap Inc in third-party press
Southeast Asia ‘has not really moved up the value chain’ and risks missing the AI boom, says Standard Chartered’s chief ASEAN economist
Anduril Founder Quietly Teases Remarkably Compact AR Glasses
Meta is reportedly working on smart glasses that would be recording all the time
Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
Supplied by (1)
Compute / semiconductor
- Qualcommvia Spectacles 5Snapdragon processors from Qualcomm -- dual SoC architecture splitting compute workload across two Snapdragon chips for AR processing and connectivitysupplies
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (8)
- IPO2017-03-02
$3.4B
- Series F2016-05-01
$1.8B
Investors: Fidelity Investments (lead), Spark Capital, General Atlantic, Sequoia Capital, T. Rowe Price, Meritech Capital Partners, Dragoneer Investment Group
- Series E2015-05-01
$485M
Investors: Alibaba Group (lead), Kingdom Holding Company, Tencent, General Catalyst
- Series D2014-12-01
$100M
Investors: Kleiner Perkins (lead)
- Series C2013-12-11
$50M
Investors: Coatue Management (lead)
- Series B2013-06-23
$60M
Investors: Institutional Venture Partners (lead)
- Series A2013-02-01
$14M
Investors: Benchmark (lead)
- Seed2012-05-01
$485,000
Investors: Lightspeed Venture Partners (lead)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 5, 2026
Snap Spectacles augmented-reality glasses
- Record createdJun 3, 2026
Added to the verified registry
- Incident recordedMay 15, 2017
Ninth Circuit allowed negligent design lawsuit against Snap over Snapchat Speed Filter in...
Sources (6)
- https://newsroom.snap.com/sps-2024-spectacles-snapos
- https://www.uploadvr.com/snap-spectacles-5-ar/
- https://www.maginative.com/article/snap-unveils-standalone-ar-spectacles-announces-openai-partnership-2/
- https://investor.snap.com/news/news-details/2025/Snap-to-Launch-New-Lightweight-Immersive-Specs-in-2026/default.aspx
- Snap Inc. - Wikipedia · https://en.wikipedia.org/wiki/Snap_Inc.
- Introducing SPECS Augmented Reality Glasses · https://newsroom.snap.com/introducing-specs-augmented-reality-glasses
Common questions
- What is Snap Inc?
- Snap Inc (NYSE: SNAP) is a camera and augmented reality company headquartered in Santa Monica, California, founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is best known for the Snapchat messaging app, Bitmoji, and its Spectacles line of smart glasses. In June 2026, Snap unveiled Specs, its first standalone AR glasses powered by dual Qualcomm Snapdragon processors with a 51-degree field of view, targeting the post-smartphone computing era.
- What does Snap Inc make?
- Snap Inc has 2 robot models on the DEPLOY registry: Specs, Spectacles 5 (Snap Inc builds both physical robots and the AI that runs them).
- Is Snap Inc publicly traded?
- Yes. Snap Inc is publicly traded on public markets, per the DEPLOY registry.
- Who competes with Snap Inc?
- On the DEPLOY registry, peer companies to Snap Inc building in the same form factors include Xiaomi, Baidu, Brilliant Labs, Even Realities.
- Who is the CEO of Snap Inc?
- Evan Spiegel is the ceo of Snap Inc, per the DEPLOY registry.
- How can I invest in Snap Inc?
- Snap Inc is publicly traded (public markets), so its shares can be bought through any broker.
- Where is Snap Inc headquartered?
- Snap Inc is headquartered in Santa Monica, California, USA.
- Who owns Snap Inc?
- Snap Inc is publicly held by its shareholders.
- Where does Snap Inc operate robots?
- Snap Inc is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Snap Inc a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Snap Inc ranks in roughly the top 31% of companies tracked by the registry.
- Are there any incidents involving Snap Inc?
- 1 active incident involving Snap Inc is on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.
- Is Snap Inc safe?
- Snap Inc has 1 active incident on record in the DEPLOY registry. 1 incident on record (1 serious). Most recent: May 2017. Retracted incidents are excluded from this count.
Methodology: Verified · 6 sources (1 primary) · last reviewed 2026-07-15
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-15
Sources by quality tier
- 4
- unclassified
- Unclassified source
- 1
- primary-company-ir
- Company IR disclosure
- 1
- knowledge-base
- Knowledge base
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Snap Inc.Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
In the press
Recent coverage mentioning Snap Inc from third-party publications. Automatically surfaced; not part of the verified registry record.
Southeast Asia ‘has not really moved up the value chain’ and risks missing the AI boom, says Standard Chartered’s chief ASEAN economist
“Every country wants to have the next Silicon Valley or be the next AI mega-producer, but getting there isn’t just a matter of snapping one's fingers."
Anduril Founder Quietly Teases Remarkably Compact AR Glasses
Palmer Luckey, the founder of military tech startup Anduril (also the founder of Oculus), quietly teased a pair of unannounced AR glasses that are presumably in development at…
Meta is reportedly working on smart glasses that would be recording all the time
Meta might be the next company to make an always-on AI wearable. The company is working on prototype "super sensing" always-aware smart glasses that could continuously record…
HP OmniBook 3 16 Review: Big-Screen Budget Laptop With Unbeatable Battery Life
Powered by a Snapdragon X chip, HP's budget 16-inch laptop can run for nearly a day and a half on a single charge. It's also fairly portable for its size and elegant for its price.
Sector Snapshot: Cleantech Startup Funding Stabilizes As Energy Demand Grows
In the first half of this year, investors poured $15 billion into seed- through growth-stage rounds for companies in Crunchbase cleantech, EV and sustainability-focused…
Xiaomi 18 Series Set for September Launch with 2nm Snapdragon 8 Elite Gen6 Chip
Xiaomi’s upcoming flagship phone series will debut Qualcomm’s first 2nm chip with a split standard and Pro variant strategy to manage rising costs
SAP snaps wallet shut for travel and hiring so it can keep shoveling cash into AI
Enterprise software giant confirms it's 'applying discipline' when it comes to jobs and business trips as it tries to keep pace
Redmagic Astra 2: Snapdragon 8 Elite Gen 5 Gaming Tablet Confirmed
Redmagic has officially confirmed that its upcoming compact Android gaming tablet will be released globally under the name “Redmagic Astra 2.” This announcement aligns the brand…
Fujifilm launches two new QuickSnap cameras because Gen Z can’t get enough
Fujifilm is expanding its QuickSnap lineup with a new disposable camera focused on taking monochrome photos and another built to survive harsh outdoor environments. The $22.90…
Redmi K90 Ultra Launches with Snapdragon 8 Elite and Active Fan Cooling from $390
Redmi has launched the K90 Ultra, its latest gaming performance flagship, featuring the Snapdragon 8 Elite processor paired with an active fan cooling system in...
Q2 2026 Portfolio in Review
Somehow, we’re already halfway through 2026 — and it’s been a busy quarter. Q2 brought a steady stream of exciting updates from across the portfolio, including major milestones,…
These camera-free smart glasses made me feel like Tony Stark
Xgimi, the Chinese company known for its all-in-one smart projectors, is expanding its portfolio with a new line of screen-equipped smart glasses that first debuted at CES 2026.…
Machine-readable surfaces
- Markdown mirror: /companies/snap.md
- RSS feed: /companies/snap/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/dde4cfaa-af11-4903-be09-d5088c4f5066
- Revision history: /companies/snap/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
Video
Snap CEO Evan Spiegel reveals new Specs AR smart glasses at the Augmented World Expo in Long Beach, California.
Building augmented reality glasses is “a journey”, Evan Spiegel the co-founder and CEO of Snap says, a “blue ocean strategy”, a leap into new territory. Stuffi
Watch the full episode here: https://www.youtube.com/watch?v=W_qZXeUrNKM
There’s more than meets the eye when using Snapchat! Go see #transformers: #riseofthebeasts in theaters June 9th and try the new Lens here: lens.snapchat.com/86
Meet Snap’s Employer Branding team — Rian Finnegan and Cameron Moore, the multi-talented duo responsible for shaping our company voice and attracting top talent
Reality vs attention
Snap Inc draws attention at the 88th percentile but verifies reality at the 47th percentile among wearable robots. Hype Gap +40.9, 3rd widest among wearable robots.
6-month trend
Analysis
Safety profile within acceptable range for category. Meaningful press and media coverage across the period. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 18, 2026