DEPLOYThe reference layer for physical AI

Company

Oura

Finnish health-wearable company (Oulu; founded 2013) of the Oura Ring smart ring (sleep/readiness/recovery + AI Advisor); general-wellness (uncleared except via partners); $11B valuation.

Based in Oulu, Finland · Founded 2013 · 1 model on record

Machine-readable surfaces

Key facts

Product
Oura Ring 4 smart ring (sleep/readiness/temp + AI Advisor); general-wellness; purchase + $5.99/mo membership.
Counter-case
Pursuing BP via a study BEFORE marketing (disciplined counter-case to Whoop's warning letter).
HQ
Oulu, Finland
Founded
2013
Status
private ($11B valuation; Series E ~$900M Oct 2025)
Type
both
ID
8b13207b-ea44-42e3-8878-ec5f057b628b

Models (1)

Supplies to

No verified supply relationships on file. Supply-chain coverage is being added across the registry; check back as the seed populates this company’s outbound edges.

Outbound supply edges from this company. Each relationship appears here when verified with at least two strong sources (maker-official / IR / regulatory / standards-body / verified tier-2). Sources are append-only; corrections add new sources rather than rewrite history.

Sources (4)

  1. https://www.cnbc.com/2025/10/14/oura-smart-ring-11-billion-valuation.html
  2. https://ouraring.com/blog/oura-ring-4/
  3. https://www.medtechdive.com/news/oura-blood-pressure-fda-study/
  4. https://sleepreviewmag.com/sleep-diagnostics/consumer-sleep-tracking/oura-ring-4-sleep-accuracy/

Common questions

What is Oura?
Finnish health-wearable company (Oulu; founded 2013) of the Oura Ring smart ring (sleep/readiness/recovery + AI Advisor); general-wellness (uncleared except via partners); $11B valuation.
Where is Oura based?
Oura is based in Oulu, Finland.
When was Oura founded?
Oura was founded in 2013.
What does Oura make?
Oura has 1 robot model on the DEPLOY registry: Oura Ring 4 (Oura builds both physical robots and the AI that runs them).
Where does Oura operate robots?
Oura is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.