Funding
$900.0M
Models
1
Deploy Watch
Track Oura on Deploy.
We notify you when a verified state change lands on the record, not when the company issues a claim.
Key facts
Founded
Founders
CEO
Product
Funding
Valuation
Customers
Patents
Data & sources
Press releases
1
News coverage
2
Web sources
1
4 sources backing this record.View all →
Models (1)
View all models →Oura on the deployment map
Where Oura's robots are verified operating. Explore the deployment map by place and type.
Relationships
Explainers
Plain-language answers to the questions people ask about Oura, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
- What is the FDA Warning Letter to Whoop about Blood Pressure Insights?
On July 14, 2025, the FDA issued a Warning Letter to Whoop finding that the company's marketing of Blood Pressure Insights (BPI), launched May 2025 for Whoop MG, positioned the feature beyond the general-wellness scope that does not require 510(k) clearance for diagnostic claims. Whoop refused to remove the feature, defended BPI as wellness, and faced a subsequent class action lawsuit; as of May 2026 the matter remains unresolved. Whoop's market-first posture vs Oura's December 2025 BP study before marketing is the biometric cohort's sharpest verified-vs-claimed exemplar pair.
- What is Oura Ring 4?
Oura is a Finnish-founded biometric wearable company headquartered in Oulu and San Francisco; the Oura Ring 4 (current generation) is the cohort's study-first verification posture archetype. Where Whoop shipped Blood Pressure Insights in May 2025 without published clinical-validation study and drew an FDA Warning Letter, Oura ran a December 2025 BP study before any consumer BP feature shipped. Pricing: $349 outright + $5.99/month Oura Membership OR ~$400 lifetime membership. FDA posture: general-wellness only (no specific medical clearances); deepest peer-reviewed sleep validation in cohort. October 2025 funding round at $11B valuation positions Oura as Whoop's economic peer at opposite verification posture.
Current leadership (7)
- Tom Hale CEOsecondary-verified
- Michael Chapp Chief Operating OfficerIR-verified
- Ricky Bloomfield Chief Medical OfficerIR-verified
- Shyamal Patel SVP of ScienceIR-verified
- Tommi Heinonen SVP of HardwareIR-verified
- Petteri Lahtela ceosince 2013-01-01secondary-verified
- Kari Kivela ctosince 2013-01-01secondary-verified
Founders (3)
- Petteri Lahtelacofounderfounded 2013-01-01no longer at company
- Kari Kivelacofounderfounded 2013-01-01no longer at company
- Markku Koskelacofounderfounded 2013-01-01no longer at company
Board (3)
- David Shuman chair
- Eurie Kim director
- Wen Hsieh director
Former / Previously (2)
- Petteri Lahtela Co-founder & former CEOsecondary-verified
- Harpreet Rai ceosince 2018-01-01secondary-verified
Safety record
No incidents on record for Oura.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
Oura in third-party press
Peer companies
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Circular1 model
- Dexcom1 model
Supplied by (2)
Compute / semiconductor
- Infineon Technologiesvia Oura Ring 4Infineon PSoC 6 microcontroller -- dual-core ARM Cortex-M4F + Cortex-M0+ SoC; serves as main application processor and sensor data aggregator in Oura Ring 4; a different PSoC 6 SKU is also used in the charging base; Infineon PSoC 6 accounts for a significant portion of the IC bill of materials (combined with Analog Devices AFE and power management IC, approximately 52% of total IC cost per TechInsights 2024 teardown)supplies
Sensors
- Analog Devicesvia Oura Ring 4Analog Devices MAX86178F analog front-end (AFE) -- multi-parameter biometric sensor hub integrating PPG (photoplethysmography), ECG, and EDA sensing channels; one of the highest-cost ICs in the Oura Ring 4 design; drives the ring's core health monitoring capabilities (heart rate, heart rate variability, blood oxygen, temperature, and skin response)supplies
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- growth
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (6)
- Growth round (valuation reported)2025-12-01
$11.0B post
- Series E2025-10-01
$900M(reported)
- Series D2022-01-01
$275M(reported)
Investors: Fidelity
- Series C2021-01-01
$100M(reported)
- Series B2020-01-01
$28M(reported)
- Series A2018-01-01
$5M(reported)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 8, 2026
Introducing Oura Ring 4: Sleeker. Smarter. Made for you.
- Verified media addedVerifiedJun 4, 2026
Introducing Oura Ring 4
- Record createdJun 3, 2026
Added to the verified registry
Sources (4)
Common questions
- What is Oura?
- Finnish health-wearable company (Oulu; founded 2013) of the Oura Ring smart ring (sleep/readiness/recovery + AI Advisor); general-wellness (uncleared except via partners); $11B valuation.
- What does Oura make?
- Oura has 1 robot model on the DEPLOY registry: Oura Ring 4 (Oura builds both physical robots and the AI that runs them).
- Is Oura publicly traded?
- No. Oura is privately held and not publicly traded, per the DEPLOY registry.
- Who competes with Oura?
- On the DEPLOY registry, peer companies to Oura building in the same form factors include Samsung Electronics, Butterfly Network, Abbott, Apple.
- Who is the CEO of Oura?
- Tom Hale is the ceo of Oura, per the DEPLOY registry.
- How can I invest in Oura?
- Oura is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today. It has raised $900M in disclosed funding.
- Where is Oura headquartered?
- Oura is headquartered in Oulu, Finland.
- How much funding has Oura raised?
- Oura has raised approximately $900M in disclosed funding on record in the DEPLOY registry.
- Who owns Oura?
- Oura is privately held and venture-backed ($900M raised); ownership sits with its founders and private investors.
- Where does Oura operate robots?
- Oura is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Oura a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Oura ranks in roughly the top under 1% of companies tracked by the registry.
- When was Oura founded?
- Oura was founded in 2013.
- Is Oura safe?
- Oura has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 4 sources (1 primary) · last reviewed 2026-07-03
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-03
Sources by quality tier
- 1
- secondary-established-publication
- Established publication
- 1
- primary-company-ir
- Company IR disclosure
- 1
- secondary-trade-publication
- Trade publication
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Oura.Peer companies
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Circular1 model
- Dexcom1 model
In the press
Recent coverage mentioning Oura from third-party publications. Automatically surfaced; not part of the verified registry record.
Lead with purpose: 3 ways courageous K-12 leadership builds real impact
As the Director of Maintenance and Operations for 42 campuses across our district, my work is never small. From managing facilities and construction to navigating procurement and…
Welsh Doxbin admin jailed for egging on swatters from behind a screen
Callum Dare encouraged others to carry out dangerous hoaxes, made mini-movies from the footage
MAJORITY LEADER THUNE: Lindsey Graham was the GOP’s glue, binding us together with courage and grace
The Senator Majority Leader reflects on his colleague Lindsey Graham as the glue of the Republican Party who led historic vote-a-rama sessions on the Budget Committee.
Meta Faces Massive Fines Over Instagram Doomscrolling
The European Commission (EC) has issued preliminary findings indicating that Meta’s primary social media platforms, Facebook and Instagram, may be violating the Digital Services…
Lidl GB Turns Children’s Trolleys Into Healthy-Eating Scavenger Hunt
Lidl GB is launching an in-store scavenger hunt for children this summer as part of a trial designed to encourage healthy eating.
Less is more with the Oura Ring 5
If you're reading an Oura Ring 5 review at The Verge, you likely fall into one of two camps: newcomers looking for a smartwatch alternative, or Oura users pondering an upgrade. In…
SK Hynix’s $26.5 Billion Listing Reopens Asia Route to US Market
SK Hynix Inc.’s US share sale is set to boost an ailing vehicle that was once essential for Asian firms looking West, and Wall Street is hoping the frenzy for artificial…
Clingy Virgin Media fined £28M for refusing to take the hint
Ofcom: Telco encouraged staff to drop calls and put customers on hold for no reason when they wanted to cancel
Vehicle Tech Week: ‘Standardization in the age of AI’ roundtable highlights risks and opportunities
The inaugural Vehicle Tech Week Europe, held at Messe Stuttgart on June 23-24, 2026, saw the launch of several new initiatives to encourage peer-to-peer discussion. Among them was…
China Envisions AI, Karaoke and Coffee at Cinemas
AI agents, karaoke and coffee shops may appear at Chinese cinemas under new guidelines that encourage theaters to expand beyond traditional film screenings.
Smart Rings In Healthcare: Oura Ring Heart Disease Trial
Jersey Hospital in the United Kingdom is conducting a new clinical trial that utilizes the Oura Ring 4 to track patient heart rates and assist in detecting Heart Failure with…
Why California’s carbon manure math doesn’t add up
Something stinks in California’s climate policies. Years ago, the state set up a system that pays cattle farmers across the country to turn the methane emitted from cattle manure…
Machine-readable surfaces
- Markdown mirror: /companies/oura.md
- RSS feed: /companies/oura/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/8b13207b-ea44-42e3-8878-ec5f057b628b
- Revision history: /companies/oura/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Circular1 model
- Dexcom1 model
Reality vs attention
Oura draws attention at the 62nd percentile but verifies reality at the 42nd percentile among biometric robots. Hype Gap +20.1, 4th widest among biometric robots.
6-month trend
Analysis
Clean safety record across 1 verified deployment. Well-capitalized with $1.3B raised and recent funding activity. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 19, 2026