The verified answer
As of Oct 2026, DEPLOY verifies Whoop: 1 model, 1 deployment across 1 region, $1.1B raised, 3 active incidents. 4 sources back the record.
Whoop has 2 FDA warning letters on record; no clearances are recorded in the registry.
See all 2 filingsCategoryBiometric wearables
Overview
American human performance company developing the Whoop wearable fitness tracker with a subscription-based pricing model. The WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life, tracking sleep, strain, and recovery. Pricing: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Available on WHOOP.com, Amazon, and Best buy.
Verified record
- Verified deployments
- 1 deployment on file
- Active incidents
- 3 incidents on file
Valuation of record
DEPLOY VERIFIEDPriced roundSeries G post-money
Key facts
CEO
Founded
Series G
Members
Bookings
Cash flow
IPO plans
Incidents
Pricing model
Device
Membership includes
Data & sources
News coverage
1
Government records
2
Web sources
1
4 sources backing this record.View all →
Models (1)
View all models →Whoop on the deployment map
View the global map1 verified deployment across 1 region, newest verified Jun 2024. Explore where Whoop's robots are operating, by place and type.
View the full Whoop deployment record →
Relationships
Explainers
Plain-language answers to the questions people ask about Whoop, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
What is the FDA Warning Letter to Whoop about Blood Pressure Insights?
What is Whoop?
Current leadership (8)
- Will Ahmed Founder & CEOsecondary-verified
- Emily Capodilupo SVP Data Science & Researchsecondary-verified
- Kristen Holmes Principal Scientist / Global Head of Human Performancesecondary-verified
- Aurelian Nicolae Co-founder & Chief Hardware Engineersecondary-verified
- Jaime Waydo Chief Technology Officersecondary-verified
- Mich Chandlee Chief Financial Officersecondary-verified
- Garrett Bastable Chief Operating Officersecondary-verified
- Aurelian Broussard foundersince 2012-01-01secondary-verified
Founders (4)
- Will Ahmedcofounderfounded 2012-01-01
- John Capodilupocofounderfounded 2012-01-01no longer at company
- Aurelian Nicolaecofounderfounded 2012-01-01
- Aurelian Broussardcofounderno longer at company
Former / Previously (1)
- John Capodilupo Co-founder & former CTOsecondary-verified
Safety record
3 incidents on record (1 serious, 2 moderate). Most recent: Nov 2025.
Most recent: Nov 2025
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Incidents affecting Whoop (3)
- FDA warning letter to Whoop: Blood Pressure Insights marketed beyond clearance2025-07-14 · Regulatory action
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Operator customers (1)
- Whoop1 deployment
Recent coverage
Whoop in third-party press
‘The View’ co-host Sunny Hostin predicts Texas will ‘go blue’ as polls show Talarico leading Paxton
Maher predicts 'classic historical a-- whooping' for GOP in midterms but warns DSA could haunt Dems in 2028
Apple Watch Series 12, Ultra 4 New Features Aren't Enough to Beat Oura, Whoop
Peer companies
- Google12 models
- Samsung Electronics6 models
- Abbott2 models
- Butterfly Network2 models
- Apple1 model
- Blackrock Neurotech1 model
Mentioned on (16)
Registry pages whose text names Whoop.
Robots and products (4)
Whoop (5.0 / MG), Garmin (Venu / Fenix / Forerunner), Oura Ring 4, RingConn (Gen 2 / Gen 3)
Deployments (1)
Financial state
- Total funding
- $1.1B
- Reporting basis
- private_reported
- Lifecycle stage
- growth
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (7)
Whoop’s 7 disclosed rounds, $1.1B in total, oldest to newest.
- Series G2026-03-31
$575M(reported) · $10.1B post
Investors: Collaborative Fund (lead), Qatar Investment Authority, Mubadala Investment Company, Abbott (strategic) (strategic), Mayo Clinic (strategic)
- Series F2023-01-01
$120M(reported) · $1.8B post
- Series E2021-01-01
$200M(reported) · $2.8B post
Investors: SoftBank Vision Fund, Tiger Global Management, Spark Capital
- Series D2020-01-01
$100M(reported) · $1.2B post
- Series C2019-01-01
$55M(reported) · $550M post
- Series B2018-01-01
$25M(reported) · $200M post
Regulatory filings (2)
- fda_warning_letterfda warning letter · us_fdaactive2025-07-14
Linked models: Whoop (5.0 / MG)
- 709755fda warning letter · us_fdaactive2025-07-14
Linked models: Whoop (5.0 / MG)
Timeline
Every recorded move in Whoop’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
Funding roundSeries G funding round
2026-03-31Series G raising $575000000
Funding roundSeries F funding round
2023-01-01Series F raising $120000000
Funding roundSeries E funding round
2021-01-01Series E raising $200000000
Funding roundSeries D funding round
2020-01-01Series D raising $100000000
Funding roundSeries C funding round
2019-01-01Series C raising $55000000
Funding roundSeries B funding round
2018-01-01Series B raising $25000000
Funding roundSeries A funding round
2015-01-01Series A raising $12000000
Key hireAurelian Broussard joins as founder
2012-01-01Aurelian Broussard appointed founder (current)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 8, 2026
Introducing the All-New WHOOP Experience | Unlocked 2025
- Verified media addedVerifiedJun 4, 2026
Introducing the All-New WHOOP Experience
- Record createdJun 3, 2026
Added to the verified registry
- Incident recordedNov 18, 2025
Class action (Rowe v. WHOOP) alleges WHOOP falsely advertised BPI as medical-grade
- Incident recordedAug 13, 2025
Class action (Lomeli v. WHOOP) alleges health-data sharing without consent
Sources (4)
- https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/whoop-inc-709755-07142025
- https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfPMN/pmn.cfm?ID=K243236
- https://www.statnews.com/2026/05/21/whoop-fda-blood-pressure-dispute-unresolved/
- https://techcrunch.com/2026/03/31/whoop-raises-575m-series-g-10-billion-valuation/
Common questions
What is Whoop?
What does Whoop make?
Is Whoop publicly traded?
Who competes with Whoop?
Who is the CEO of Whoop?
How can I invest in Whoop?
Where is Whoop headquartered?
How much funding has Whoop raised?
Who owns Whoop?
Where does Whoop operate robots?
How many robots has Whoop deployed?
Is Whoop a top robotics company?
When was Whoop founded?
Are there any incidents involving Whoop?
Is Whoop safe?
Methodology: Aggregator drift detected · 4 sources (2 primary) · last reviewed 2026-10-09
Verification posture
Aggregator drift detected
Cap-flag required
Review state
Drift-flagged
Last reviewed 2026-10-09
1 anchored drift pattern(s); see cap_flags
Sources by quality tier
- 2
- primary-fda-database
- FDA database
- 1
- unclassified
- Unclassified source
- 1
- secondary-industry-publication
- Industry publication
Cap flags
Claim: Whoop's most recent funding round was led by QIA / Mubadala (sovereign wealth)
Honest status: Whoop Series G lead is Collaborative Fund, not QIA or Mubadala. Sovereign wealth funds are not the documented lead.
Whoop Series G lead is Collaborative Fund, not QIA or Mubadala.
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Whoop.Peer companies
- Google12 models
- Samsung Electronics6 models
- Abbott2 models
- Butterfly Network2 models
- Apple1 model
- Blackrock Neurotech1 model
In the press
Recent coverage mentioning Whoop from third-party publications. Automatically surfaced; not part of the verified registry record.
‘The View’ co-host Sunny Hostin predicts Texas will ‘go blue’ as polls show Talarico leading Paxton
Co-hosts Whoopi Goldberg and Ana Navarro cast some doubt on the positive polling for the Democratic candidate.
Maher predicts 'classic historical a-- whooping' for GOP in midterms but warns DSA could haunt Dems in 2028
Bill Maher predicted a midterm "a-- whooping" for Republicans but warned Democrats face a growing DSA crisis heading into the 2028 election.
Apple Watch Series 12, Ultra 4 New Features Aren't Enough to Beat Oura, Whoop
New Apple Health features narrow the gap, but people who are serious about fitness shouldn't ditch their purpose-built health trackers yet.
Maher predicts GOP will get ‘historical a‑‑ whooping’ in midterms
Bill Maher says Republicans should be prepared to receive a “historical a‑‑ whooping” in the midterm elections. “They’re going to get their a‑‑ kicked. It’s going to be brutal,”…
Apple could take on Whoop with a new fitness tracker, report says
Apple may be developing a new fitness tracker as part of its new generation of hardware devices.
Union Jack Classic fails to spark on the pitch but electric atmosphere fires up Wembley
<p>The Arizona State Sun Devils cantered to victory in the first ever Union Jack Classic in front of a noisy crowd – despite thousands of empty seats</p><p>You sensed that…
Whoops! Score a sleek fitness tracker for $99 on Amazon, thanks to a secret coupon
You can grab this no-frills fitness tracker for a fraction of the cost of the name brands.
Ted Cruz battles 'The View' on Clarence Thomas and affirmative action, as host says 'Welcome to being Black'
Ted Cruz defended Clarence Thomas' affirmative action stance on "The View," sparking a heated exchange with Sunny Hostin and Whoopi Goldberg.
Apple Watch Series 12 gets Readiness and new tools to track how your body is aging
Apple’s latest Watch health upgrades introduce Readiness and Health Age insights, bringing recovery guidance and longer-term wellness tracking closer to the experiences offered by…
Vaccine Refusal: Decisions Have Consequences You May Not Have Considered
Measles, mumps, whooping cough — diseases nearly eradicated by the widespread use of vaccines are now back with a vengeance without them. The post Vaccine Refusal: Decisions Have…
Whoop’s $149 jewelry band costs more than Google’s entire Fitbit Air
Whoop’s new $149 Meridian band dresses the Whoop 5.0 in jewelry-inspired metal mesh, but its design forces you to remove the tracker whenever it needs charging.
The Fitbit Air is the most comfortable fitness tracker I’ve worn, but I have some complaints after 3 months of wear
The Fitbit Air is a comfortable fitness tracker that rivals Whoop and is much more affordable.
Machine-readable surfaces
- Markdown mirror: /companies/whoop.md
- RSS feed: /companies/whoop/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/df3db3a4-f255-4eb2-b9a4-5f4e56a09ee7
- Revision history: /companies/whoop/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Google12 models
- Samsung Electronics6 models
- Abbott2 models
- Butterfly Network2 models
- Apple1 model
- Blackrock Neurotech1 model
Video
Namaskaar Dosto, aaj karte hain unboxing Google FitBit Air ki, kya yeh ek new WHOOP killer hai? Lightweight design, advanced health tracking, accurate fitness metrics aur Google ecosystem integration ke saath yeh wearabl
From the birth of Hollywood to today’s summer blockbusters, Whoopi Goldberg explores how American movies fueled the world’s love of cinema.
Heat Index
Category contender75/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Whoop draws attention at the 77th percentile but verifies reality at the 15th percentile among biometric robots. Hype Gap +62.1, 4th widest among biometric robots.
6-month trend
Analysis
Well-capitalized with $1.1B raised and recent funding activity. Meaningful press and media coverage across the period. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Oct 17, 2026