Models
1
Overview
American human performance company developing the Whoop wearable fitness tracker with a subscription-based pricing model. The WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life, tracking sleep, strain, and recovery. Pricing: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Available on WHOOP.com, Amazon, and Best Buy.
Verified record
- Verified deployments
- None on file
- Active incidents
- 3 incidents on file
DEPLOY Intelligence
Market intelligence for physical AI
Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Key facts
CEO
HQ
Founded
Series G
Members
Bookings
Cash flow
IPO plans
Incidents
Pricing model
Device
Membership includes
Financial stage
Data & sources
News coverage
1
Government records
2
Web sources
1
4 sources backing this record.View all →
Models (1)
View all models →Whoop on the deployment map
Where Whoop's robots are verified operating. Explore the deployment map by place and type.
Relationships
Explainers
Plain-language answers to the questions people ask about Whoop, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
- What is the FDA Warning Letter to Whoop about Blood Pressure Insights?
On July 14, 2025, the FDA issued a Warning Letter to Whoop finding that the company's marketing of Blood Pressure Insights (BPI), launched May 2025 for Whoop MG, positioned the feature beyond the general-wellness scope that does not require 510(k) clearance for diagnostic claims. Whoop refused to remove the feature, defended BPI as wellness, and faced a subsequent class action lawsuit; as of May 2026 the matter remains unresolved. Whoop's market-first posture vs Oura's December 2025 BP study before marketing is the biometric cohort's sharpest verified-vs-claimed exemplar pair.
- What is Whoop?
Whoop is a subscription-only fitness + recovery biometric band, positioned within the biometric cluster as the subscription-only band cohort exemplar. $239 hardware + $239/yr subscription = ~$478 Year 1 effective cost (subscription-only model; hardware-cost subsidized). $10.1B Series G March 2026 lead Collaborative Fund (CORRECTED from earlier aggregator-quoted QIA/Mubadala framing per Agent A re-verify). BP Insights 'not for hypertension diagnosis' manufacturer framing vs FDA July 14, 2025 Warning Letter; class action late 2025/early 2026; dispute still UNRESOLVED as of May 2026 per Agent A re-verify. Editorial throughline: subscription-only band cohort exemplar + manufacturer-position-vs-FDA-position editorial framing (same framing as existing Whoop BP Warning Letter feature explainer, but applied at full-entity scope; full entity anchor surfaces commercial model + product features + funding state + FDA dispute as integrated context).
Current leadership (8)
- Will Ahmed Founder & CEOsecondary-verified
- Emily Capodilupo SVP Data Science & Researchsecondary-verified
- Kristen Holmes Principal Scientist / Global Head of Human Performancesecondary-verified
- Aurelian Nicolae Co-founder & Chief Hardware Engineersecondary-verified
- Jaime Waydo Chief Technology Officersecondary-verified
- Mich Chandlee Chief Financial Officersecondary-verified
- Garrett Bastable Chief Operating Officersecondary-verified
- Aurelian Broussard foundersince 2012-01-01secondary-verified
Founders (3)
- Will Ahmedcofounderfounded 2012-01-01
- John Capodilupocofounderfounded 2012-01-01no longer at company
- Aurelian Nicolaecofounderfounded 2012-01-01
Former / Previously (1)
- John Capodilupo Co-founder & former CTOsecondary-verified
Safety record
3 incidents on record (1 serious, 2 moderate). Most recent: Nov 2025.
Most recent: Nov 2025
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Incidents affecting Whoop (3)
- FDA warning letter to Whoop: Blood Pressure Insights marketed beyond clearance2025-07-14 · Regulatory action
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Recent coverage
Whoop in third-party press
Peer companies
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Circular1 model
- Dexcom1 model
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- growth
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (7)
- Series G2026-03-31
$575M(reported) · $10.1B post
Investors: Collaborative Fund (lead), Qatar Investment Authority, Mubadala Investment Company, Abbott (strategic) (strategic), Mayo Clinic (strategic)
- Series F2023-01-01
$120M(reported)
- Series E2021-01-01
$200M(reported)
Investors: SoftBank Vision Fund, Tiger Global Management, Spark Capital
- Series D2020-01-01
$100M(reported)
- Series C2019-01-01
$55M(reported)
- Series B2018-01-01
$25M(reported)
- Series A2015-01-01
$12M(reported)
Regulatory filings (2)
- fda_warning_letterfda warning letter · us_fdaactive2025-07-14
Linked models: Whoop (5.0 / MG)
- 709755fda warning letter · us_fdaactive2025-07-14
Linked models: Whoop (5.0 / MG)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 8, 2026
Introducing the All-New WHOOP Experience | Unlocked 2025
- Verified media addedVerifiedJun 4, 2026
Introducing the All-New WHOOP Experience
- Record createdJun 3, 2026
Added to the verified registry
- Incident recordedNov 18, 2025
Class action (Rowe v. WHOOP) alleges WHOOP falsely advertised BPI as medical-grade
- Incident recordedAug 13, 2025
Class action (Lomeli v. WHOOP) alleges health-data sharing without consent
Sources (4)
- https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/whoop-inc-709755-07142025
- https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfPMN/pmn.cfm?ID=K243236
- https://www.statnews.com/2026/05/21/whoop-fda-blood-pressure-dispute-unresolved/
- https://techcrunch.com/2026/03/31/whoop-raises-575m-series-g-10-billion-valuation/
Common questions
- What is Whoop?
- American human performance company developing the Whoop wearable fitness tracker with a subscription-based pricing model. The WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life, tracking sleep, strain, and recovery. Pricing: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Available on WHOOP.com, Amazon, and Best Buy.
- What does Whoop make?
- Whoop has 1 robot model on the DEPLOY registry: Whoop (5.0 / MG) (Whoop builds both physical robots and the AI that runs them).
- Is Whoop publicly traded?
- No. Whoop is privately held and not publicly traded, per the DEPLOY registry.
- Who competes with Whoop?
- On the DEPLOY registry, peer companies to Whoop building in the same form factors include Samsung Electronics, Butterfly Network, Abbott, Apple.
- Who is the CEO of Whoop?
- Will Ahmed is the ceo of Whoop, per the DEPLOY registry.
- How can I invest in Whoop?
- Whoop is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today.
- Where is Whoop headquartered?
- Whoop is headquartered in Boston, Massachusetts, USA.
- Who owns Whoop?
- Whoop is privately held; ownership sits with its founders and private investors.
- Where does Whoop operate robots?
- Whoop is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Whoop a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Whoop ranks in roughly the top 40% of companies tracked by the registry.
- When was Whoop founded?
- Whoop was founded in 2012.
- Are there any incidents involving Whoop?
- 3 active incidents involving Whoop are on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.
- Is Whoop safe?
- Whoop has 3 active incidents on record in the DEPLOY registry. 3 incidents on record (1 serious, 2 moderate). Most recent: Nov 2025. Retracted incidents are excluded from this count.
Methodology: Aggregator drift detected · 4 sources (2 primary) · last reviewed 2026-07-18
Verification posture
Aggregator drift detected
Cap-flag required
Review state
Drift-flagged
Last reviewed 2026-07-18
1 anchored drift pattern(s); see cap_flags
Sources by quality tier
- 2
- primary-fda-database
- FDA database
- 1
- unclassified
- Unclassified source
- 1
- secondary-industry-publication
- Industry publication
Cap flags
Claim: Whoop's most recent funding round was led by QIA / Mubadala (sovereign wealth)
Honest status: Whoop Series G lead is Collaborative Fund, not QIA or Mubadala. Sovereign wealth funds are not the documented lead.
Whoop Series G lead is Collaborative Fund, not QIA or Mubadala.
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Whoop.Peer companies
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Circular1 model
- Dexcom1 model
In the press
Recent coverage mentioning Whoop from third-party publications. Automatically surfaced; not part of the verified registry record.
Whoop Promo Codes: 20% Off This July 2026
Whether you're looking for a Whoop free trial, student discount, or military savings, our guide to Whoop promo codes will help you maximize your membership benefits. Stay on top…
Whoop Raises $575 Million at $10.1 Billion Valuation
Whoop raised $575M Series G at $10.1B valuation. 2.5M members, $1.1B bookings run rate, cash-flow positive, planning IPO.
WHOOP Membership Options — Compare Plans & Features
WHOOP 5.0 membership pricing: One plan starts at $199/year (device included, 14+ day battery, sleep/strain/recovery insights, personalized coaching). Peak plan starts at $239/year…
WHOOP 5.0 Activity Tracker — 12 Month Membership
WHOOP 5.0/MG available on Amazon with 12-month membership. 24/7 activity and sleep tracker with 14+ day battery life. Device included with membership subscription.
Machine-readable surfaces
- Markdown mirror: /companies/whoop.md
- RSS feed: /companies/whoop/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/df3db3a4-f255-4eb2-b9a4-5f4e56a09ee7
- Revision history: /companies/whoop/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Circular1 model
- Dexcom1 model
Video
Namaskaar Dosto, aaj karte hain unboxing Google FitBit Air ki, kya yeh ek new WHOOP killer hai? Lightweight design, advanced health tracking, accurate fitness metrics aur Google ecosystem integration ke saath yeh wearabl
From the birth of Hollywood to today’s summer blockbusters, Whoopi Goldberg explores how American movies fueled the world’s love of cinema.
Reality vs attention
Whoop draws attention at the 38th percentile but verifies reality at the 42nd percentile among biometric robots. Hype Gap -3.5, 7th widest among biometric robots.
6-month trend
Analysis
Well-capitalized with $1.1B raised and recent funding activity. Safety profile within acceptable range for category. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 19, 2026