DEPLOYDatabase

Company

RayNeo

wearablerayneofthewinecountry.com

RayNeo is a Shenzhen-based augmented reality (AR) glasses developer incubated by TCL Electronics and spun off in 2021.

Track RayNeo
Founded
2021
HQ
Shenzhen, China
Status
private (TCL-backed; $143M round Jan 2026)

The verified answer

As of Sep 2026, DEPLOY verifies RayNeo: 1 model, 1 deployment across 1 region. 3 sources back the record.

CategoryWearable AI

Models

1

Deployments

1

Overview

RayNeo is a Shenzhen-based augmented reality (AR) glasses developer incubated by TCL Electronics and spun off in 2021. The company is the global leader in consumer AR smart glasses with 24-39% market share across 2025, serving 500K+ users in 25+ countries. Products include the X3 Pro (MicroLED waveguide AR glasses with Qualcomm AR1), V3 AI Camera Glasses, and Air series pocket TVs.

CEO Howie Li led the company through over CNY 1B (USD 143M) in Series C funding in January 2026 from China mobile and CITIC Jinshi.

Verified record

Verified deployments
1 deployment on file
Active incidents
None on file

Key facts

Product

RayNeo V3 AI camera glasses (no display; Alibaba Tongyi Qianwen); led China AI-glasses Q1 2025.

Scale

#1 global AR-glasses brand Q3 2025 (24%, Counterpoint); X3 Pro display-AR excluded (AI-veneer).

Parent/Brand

Thunderbird Innovation Technology

Backing

TCL-backed

CEO

Howie Li

Parent/incubator

TCL Electronics (HK:1070)

Market share

Global #1 AR smart glasses by shipments (Q2-Q3 2025): 39% Q2, 24% Q3; 500K+ users in 25+ countries

Total fundingsee investors →

CNY 1B+ (USD 143M) Series C (Jan 2026) led by China Mobile Chain Leader Fund and CITIC Jinshi; previous rounds include 100M+ yuan first round (Fosun Capital, 2023)

Key products

X3 Pro (MicroLED waveguide AR, Qualcomm AR1, eSIM), V3 AI Camera Glasses (CNY 1,799), Air 4 series pocket TV glasses

Awards

TIME Best Inventions 2025 (X3 Pro), IFA 2025 Innovation Award, China MIIT Little Giant Enterprise

Partnerships

Ant Group (Alipay+ AR payments), Bang & Olufsen (audio), Li Auto (in-car XR), Qualcomm

Data & sources

Web sources

3

3 sources backing this record.View all →

Models (1)

View all models →

Current platform

RayNeo V3

RayNeo V3 is a camera-and-audio AI glasses product with no display, in the Ray-Ban Meta class, made by RayNeo, a brand under Thunderbird Innovation Technology in Shenzhen, founded in October 2021 and backed by TCL Electronics. RayNeo is the number-one global augmented-reality glasses brand by third-quarter 2025 share at 24 percent per Counterpoint, raised a $143 million round in January 2026, and has a deep partnership with Alibaba, which integrated its Tongyi Qianwen large language model into RayNeo products and took an equity stake. The V3 sells for about $245 to $255, weighs 39 grams, carries a 12-megapixel camera co-developed with TCL and 32 gigabytes of storage, went on sale in China in January 2025, and led the country's online AI smart-glasses category in the first quarter of 2025 at roughly 50 percent share with shipments in the tens of thousands, placing it at commercial mass-market maturity. Its AI is primary and genuine: the product is built around the assistant and first-person camera with ask-about-what-you-see as the core interaction rather than veneer, though it is cloud-dependent on Alibaba's Tongyi Qianwen rather than on-device. The registry records the V3 rather than the RayNeo X3 Pro that the dispatch listed, because the X3 Pro is a display-first augmented-reality device where AI is layered on a microLED waveguide display, failing the AI-as-primary test in the same way as the excluded Xreal. Vendor claims of a Snapdragon AR1 chip, 98 percent accuracy, and a 1.3-second response time are not independently verified.

wearableView model →

Partnerships

Every company RayNeo has built with, alongside the ones only announced in a press release.

2 total2 just announced

Most-frequent partners

  1. 1Li Auto1× joint1 total
  2. 2Qualcomm1× joint4 total

Most recent

RayNeo on the deployment map

View the global map

1 verified deployment across 1 region, newest verified Jun 2024. Explore where RayNeo's robots are operating, by place and type.

Free to use on your site, with a link back to DEPLOY.

View the full RayNeo deployment record →

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Relationships

LLi AutoCo-developerQQualcommCo-developerRRayNeoCustomer

Current leadership (1)

  • Howie Li Founder & CEOsince 2021-01-01secondary-verified

Founders (1)

See all founders across the registry →

Safety record

No incidents on record for RayNeo.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Full safety record: incidents, sourcing, and exposure data →

Operator customers (1)

Recent coverage

RayNeo in third-party press

These $299 Glasses Are Like an HDR TV on Your Face - CNET

Apr 10, 2026

AWE2026 Signals the Future: A Defining Moment for the Age of AI - PR Newswire UK

Mar 19, 2026

Techlicious Editor’s Choice Awards – Best of MWC 2026 - Techlicious

Mar 5, 2026

Peers

35 peers across 1 segment. Every RayNeo competitor derived from shared form-factor and application-domain edges.

wearable(35)

32 companies in this segment · highly_concentrated (HHI 2595.3892239124602) · leader Oculus VR at 4361%