DEPLOYThe reference layer for physical AI

Company

Friend

Consumer AI startup (founder Avi Schiffmann) making the Friend always-listening AI companion pendant; known for a high-profile NYC subway ad campaign.

Based in San Francisco, California, USA · Founded 2024 · 1 model on record

Machine-readable surfaces

Key facts

Product
Friend AI companion pendant ($129); raised ~$2.5M at $50M valuation.
HQ
San Francisco, California, USA
Founded
2024
Status
private
Type
both
ID
22098f52-af91-4aa3-a4dc-168715e1c244

Models (1)

Supplies to

No verified supply relationships on file. Supply-chain coverage is being added across the registry; check back as the seed populates this company’s outbound edges.

Outbound supply edges from this company. Each relationship appears here when verified with at least two strong sources (maker-official / IR / regulatory / standards-body / verified tier-2). Sources are append-only; corrections add new sources rather than rewrite history.

Sources (4)

  1. https://friend.com/?page=hardware
  2. https://techcrunch.com/2024/07/30/friend-is-an-ai-companion-backed-by-founders-of-solana-perplexity-and-zfellows/
  3. https://en.wikipedia.org/wiki/Friend_(product)
  4. https://www.tomsguide.com/ai/friend-is-a-dollar99-ai-necklace-that-wants-to-help-you-remake-the-movie-her

Common questions

What is Friend?
Consumer AI startup (founder Avi Schiffmann) making the Friend always-listening AI companion pendant; known for a high-profile NYC subway ad campaign.
Where is Friend based?
Friend is based in San Francisco, California, USA.
When was Friend founded?
Friend was founded in 2024.
What does Friend make?
Friend has 1 robot model on the DEPLOY registry: Friend (Friend builds both physical robots and the AI that runs them).
Where does Friend operate robots?
Friend is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.