Models
1
Deploy Watch
Track Friend on Deploy.
We notify you when a verified state change lands on the record, not when the company issues a claim.
Key facts
Product
Founder
Product Feature
Marketing
Data & sources
Press releases
1
News coverage
1
Web sources
2
4 sources backing this record.View all →
Models (1)
View all models →Explainers
Plain-language answers to the questions people ask about Friend, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
- What is an AI wearable?
An AI wearable is a body-worn device whose primary value comes from AI inference on captured sensor input (voice, camera, biosensors) rather than from the wearable hardware itself. The category spans pins, pendants, glasses, and audio devices. As of mid-2026 DEPLOY tracks 7 entities with 3 distinct operational states: commercial active (Plaud NotePin, Friend Pendant, Bee Wearable, Meta Ray-Ban), pilot active (Rabbit r1), and commercial discontinued (Humane AI Pin, Limitless Pendant). The Big Tech acquires pattern is the editorial throughline: Humane to HP, Bee to Amazon, Limitless to Meta.
Current leadership (1)
- Avi Schiffmann Founder & CEOreported, not verified
Founders (1)
- Avi Schiffmanncofounder
Safety record
No incidents on record for Friend.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
Friend in third-party press
Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 5, 2026
Friend AI companion pendant
- Record createdJun 3, 2026
Added to the verified registry
Sources (4)
- https://friend.com/?page=hardware
- https://techcrunch.com/2024/07/30/friend-is-an-ai-companion-backed-by-founders-of-solana-perplexity-and-zfellows/
- https://en.wikipedia.org/wiki/Friend_(product)
- https://www.tomsguide.com/ai/friend-is-a-dollar99-ai-necklace-that-wants-to-help-you-remake-the-movie-her
Common questions
- What is Friend?
- Friend, company developing robotic companion solutions. Limited public information available.
- What does Friend make?
- Friend has 1 robot model on the DEPLOY registry: Friend (Friend builds both physical robots and the AI that runs them).
- Is Friend publicly traded?
- No. Friend is privately held and not publicly traded, per the DEPLOY registry.
- Who competes with Friend?
- On the DEPLOY registry, peer companies to Friend building in the same form factors include Xiaomi, Baidu, Brilliant Labs, Even Realities.
- Who is the CEO of Friend?
- Avi Schiffmann is the ceo of Friend, per the DEPLOY registry.
- How can I invest in Friend?
- Friend is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today.
- Where is Friend headquartered?
- Friend is headquartered in unknown.
- Who owns Friend?
- Friend is privately held; ownership sits with its founders and private investors.
- Where does Friend operate robots?
- Friend is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Friend a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Friend ranks in roughly the top 47% of companies tracked by the registry.
- When was Friend founded?
- Friend was founded in 2024.
- Is Friend safe?
- Friend has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 4 sources (1 primary) · last reviewed 2026-07-08
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-08
Sources by quality tier
- 1
- primary-company-ir
- Company IR disclosure
- 1
- secondary-industry-publication
- Industry publication
- 1
- knowledge-base
- Knowledge base
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Friend.Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
In the press
Recent coverage mentioning Friend from third-party publications. Automatically surfaced; not part of the verified registry record.
DCH Marine presents the Saxdor Social Singapore – an exclusive lifestyle showcase at ONE°15 Marina
DCH Marine is presenting The Saxdor Social Singapore, an exclusive gathering celebrating the dynamic spirit of the Saxdor lifestyle. Taking place on 25 July 2026 at the iconic…
Your friends can now add to your Hinge profile
Dating app Hinge launches Friend's Take, a way for loved ones to add to a user's Hinge profile.
Tern redesigns famous HSD cargo e-bike, making it smarter, stronger, and even more family-friendly
Tern has unveiled an all-new version of its popular HSD compact cargo e-bike, bringing a long list of upgrades to one of the industry’s most respected family haulers. The new…
41 Irish co-ops struck off by Register of Friendly Societies
The co-ops included included farms, community groups, heritage projects, tourism groups, group water schemes and forestry groups The post 41 Irish co-ops struck off by Register of…
‘Green curtains’ take root as communities seek out eco-friendly sun protection
Such curtains — which involve growing vines such as bitter melon and morning glory near windows — leverage on plant physiology to cool down homes.
Blue Prince became a bonding — and learning — experience for my family
I've always been the gamer in the family. When my son was born nearly 11 years ago, gaming was one of the things I looked forward to sharing with him. Pulling up a chair next to…
I visited 4 famous national parks in one trip. It was stunning and affordable, but I wish I'd done a few things differently.
With friends, I took a six-day road trip to see four national parks — Grand Teton, Yellowstone, Glacier, Mount Rainier — in one trip on a budget.
Trek targets the fat tire e-bike boom with its new throttle-enabled Borrego+
Trek is making a bigger push into the fast-growing fat tire e-bike segment with the launch of the new Borrego+, a Class 2 electric bike that blends adventure-ready capability with…
Is an Air-Conditioning Revolution Coming to Europe?
As extreme heat becomes the norm on the continent, the AC culture wars may be solved by advances in environmentally friendly technology.
Can You Video Chat Alongside 69,000 World Cup Fans? I Stress-Tested Stadium Phone Service at a Match
Is it possible to make a stadium signal-friendly? What about 16 stadiums across 104 matches?
LG Micro RGB Evo Review: Brilliant, Bright, Not Budget-Friendly
It’s hard to say if the pricey LG Micro RGB Evo television is worth shelling out for compared to its cheaper competitors, but you’ll probably enjoy its color-popping display.
Pickup Artist Mystery Has an AI Girlfriend
A new book claims that Mystery, who teaches awkward men how to hit on women, had sex and smoked weed with an AI chatbot named Miss Shira Always.
Machine-readable surfaces
- Markdown mirror: /companies/friend.md
- RSS feed: /companies/friend/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/22098f52-af91-4aa3-a4dc-168715e1c244
- Revision history: /companies/friend/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
Video
Trolling My Friend as the ANOMALIES in Animal Hospital! Today I'm trolling my friend Arkey by pretending to be one of the ANOMALIES in Animal Hospital! Watch until the end to see all of his reactions and SUBSCRIBE! Tha
Trolling My Friend’s Clan with REAL ADMIN in Rivals Today I'm trolling my friend Arkey's Clan with REAL ADMIN in Roblox Rivals.. Watch until the end to see all
A friendship like theirs 💗 Pokémon Horizons: Season 3, now playing on Netflix! SUBSCRIBE: https://bit.ly/2ZflIEC About Netflix Family: Welcome to the officia
It all started in the 2006 when 14-year-old Christina Hamilton walked into a criminal justice class, she had no idea she was about to meet the future biggest po
When you say hello to your girlfriend's friend and suddenly you're in the doghouse. 😂 A relatable stickman animation about the chaos of innocent gestures being
Reality vs attention
Friend draws attention at the 92nd percentile but verifies reality at the 47th percentile among wearable robots. Hype Gap +44.3, 2nd widest among wearable robots.
6-month trend
Analysis
Clean safety record across 1 verified deployment. Meaningful press and media coverage across the period. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 18, 2026