The verified answer
As of Oct 2026, DEPLOY verifies Limitless: 1 model, 1 deployment across 1 region, $25.0M raised. 4 sources back the record.
CategoryWearable AI
Overview
Limitless (formerly Rewind AI) was a San Francisco-based AI wearable company that developed the Limitless Pendant, a USD 99 wearable device that recorded, transcribed, and summarized conversations. Founded in 2020 by Dan Siroker (co-founder of Optimizely) and Brett Bejcek, the company pivoted from desktop-based meeting recording software to hardware in 2024.
The pendant featured beam-forming microphones, 100-hour battery life, and encrypted cloud storage. In December 2025, Meta platforms acquired Limitless; hardware sales ceased and the team joined Reality Labs' wearables organization.
Reality check
Products (company-claimed)
$99 Pendant AI recorder and meeting-notes app; Pro plan $20 a month.
Verified record
- Verified deployments
- 1 deployment on file
- Active incidents
- None on file
Valuation of record
DEPLOY VERIFIEDPriced roundSeries A post-money
Key facts
Acquisition (reported, Dec 2025)
Founders (reported, unconfirmed)
Former name (reported, unconfirmed)
Funding (reported, unconfirmed)
Traction (reported, Apr 2025)
Data & sources
News coverage
2
Web sources
2
4 sources backing this record.View all →
Models (1)
View all models →Partnerships
Every company Limitless has built with, alongside the ones only announced in a press release.
Most-frequent partners
- 1Meta1× joint1 total
Most recent
- Meta acquires Limitless2025-12-05with Metaoperating
Limitless on the deployment map
View the global map1 verified deployment across 1 region, newest verified Jun 2024. Explore where Limitless's robots are operating, by place and type.
View the full Limitless deployment record →
Relationships
Current leadership (1)
- Dan Siroker Founder, CEO and Co-founderreported, not verified
Founders (2)
- Dan Siroker
- Brett Bejcekcofounderno longer at company
Former / Previously (1)
- Brett Bejcek Co-foundersecondary-verified
Safety record
No incidents on record for Limitless.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- Limitless1 deployment
Recent coverage
Limitless in third-party press
Peers
35 peers across 1 segment. Every Limitless competitor derived from shared form-factor and application-domain edges.
wearable(35)
32 companies in this segment · highly_concentrated (HHI 2595.3892239124602) · leader Oculus VR at 4361%
- Baidudirect competitor(inferred)moderate
- Based Hardwaredirect competitor(inferred)moderate
- Beedirect competitor(inferred)moderate
- Brilliant Labsdirect competitor(inferred)moderate
- Dexcomdirect competitor(inferred)moderate
- Embla Medical hfdirect competitor(inferred)moderate
Mentioned on (5)
Registry pages whose text names Limitless.
Financial state
- Total funding
- $25.0M
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- acquired
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships
1 total · 1 operating · 1 ended
Every company Limitless has built with, alongside the ones only announced in a press release.
Most recent
- Meta acquires Limitless2025-12-05with Metaoperating
Most-frequent partners
- 1Meta1× joint1 total
Funding rounds (2)
Limitless’s 2 disclosed rounds, $25M in total, oldest to newest.
- Series A2023-05-01
$15M(reported) · $350M post
Investors: NEA (lead), Andreessen Horowitz (a16z) (follow), First Round Capital (follow)
- Seed2022-11-01
$10M(reported) · $75M post
Investors: Andreessen Horowitz (a16z) (lead), First Round Capital (follow)
Timeline
Every recorded move in Limitless’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
PartnershipMeta acquires Limitless
2025-12-05Meta Platforms acquired Limitless (formerly Rewind AI) in December 2025. The Limitless team joined Meta's Reality Labs wearables organization to help build AI-enabled wearables. Limitless ceased hardware sales and wound down its standalone products.
Funding roundSeries A funding round
2023-05-01Series A raising $15000000
Funding roundSeed funding round
2022-11-01Seed raising $10000000
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 5, 2026
Limitless Pendant (discontinued)
- Record createdJun 3, 2026
Added to the verified registry
- Deployment verifiedVerifiedJun 1, 2024
Limitless Pendant at Global
Sources (4)
- https://techcrunch.com/2024/04/17/a16z-backed-rewind-pivots-to-build-ai-powered-pendant-to-record-your-conversations/
- https://www.linkedin.com/posts/dsiroker_we-just-delivered-the-first-limitless-pendant-activity-7237915104913022977-O1C3
- https://techcrunch.com/2025/12/05/meta-acquires-ai-device-startup-limitless/
- https://9to5mac.com/2025/12/05/rewind-limitless-meta-acquisition/
Common questions
What is Limitless?
What does Limitless make?
Is Limitless publicly traded?
Who competes with Limitless?
Who is the CEO of Limitless?
How can I invest in Limitless?
Where is Limitless headquartered?
How much funding has Limitless raised?
Who owns Limitless?
Where does Limitless operate robots?
How many robots has Limitless deployed?
Is Limitless a top robotics company?
When was Limitless founded?
Is Limitless safe?
Methodology: Verified · 4 sources (no primary) · last reviewed 2026-10-12
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-10-12
Sources by quality tier
- 2
- secondary-industry-publication
- Industry publication
- 2
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Limitless.In the press
Recent coverage mentioning Limitless from third-party publications. Automatically surfaced; not part of the verified registry record.
Adyen partners Limitless Technology on Asia-Pacific payments
Online gifting shoppers across six Asia-Pacific markets should see fewer checkout errors as Limitless Technology shifts to one payment provider.
Founder ‘expanding Limitless Live impact’ after Dragons’ Den
Tolu Farinto, founder of music and events company Limitless Live, was the second business to enter the Dragons’ Den tonight. Founded in 2021, it runs the Limitless Live festival…
HIVE Raises $15M Seed, Bringing a Silicon Brain to Autonomous Industrial Machines
One of Europe's largest seed investments in Physical AI to build a silicon brain that makes industrial machines autonomous and productivity limitless. Hive raises $15M in…
Meta acquires AI device startup Limitless
Meta acquired Limitless (formerly Rewind AI), ending hardware sales and moving the team to Reality Labs wearables. The startup had raised over USD 33M from a16z, First Round, and…
Remind Me: New Personal Memory Augmentation With Limitless AI
Forbes covers the Limitless pendant as a personal memory augmentation wearable, noting the company raised over USD 33M at a USD 350M valuation with backing from a16z, First Round,…
a16z-backed Rewind pivots to build AI-powered pendant to record your conversations
Rewind AI rebranded to Limitless and launched a USD 99 AI pendant that records and transcribes conversations. The company received over 10,000 preorders.
Machine-readable surfaces
- Markdown mirror: /companies/limitless.md
- RSS feed: /companies/limitless/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/d8e6fbfe-d892-4316-a635-c628e85696f7
- Revision history: /companies/limitless/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Video
Review of the Limitless AI Pendant following Meta acquisition
Dan Siroker discusses Limitless revenue growth and the pendant business
Heat Index
Category contender77/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Limitless draws attention at the 36th percentile but verifies reality at the 22nd percentile among wearable robots. Hype Gap +14.1, 13th widest among wearable robots.
6-month trend
Analysis
Clean safety record across 1 verified deployment. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Oct 17, 2026