DEPLOYDatabase

Company

Limitless

Limitless (formerly Rewind AI) was a San Francisco-based AI wearable company that developed the Limitless Pendant, a USD 99 wearable device that recorded,…

Founded
2020
HQ
San Francisco, California, USA
Status
Meta subsidiary (acquired Dec 2025); formerly Rewind AI

The verified answer

As of Sep 2026, DEPLOY verifies Limitless: 1 model, 1 deployment across 1 region, $25.0M raised. 4 sources back the record.

CategoryWearable AI

Overview

Limitless (formerly Rewind AI) was a San Francisco-based AI wearable company that developed the Limitless Pendant, a USD 99 wearable device that recorded, transcribed, and summarized conversations. Founded in 2020 by Dan Siroker (co-founder of Optimizely) and Brett Bejcek, the company pivoted from desktop-based meeting recording software to hardware in 2024.

The pendant featured beam-forming microphones, 100-hour battery life, and encrypted cloud storage. In December 2025, Meta platforms acquired Limitless; hardware sales ceased and the team joined Reality Labs' wearables organization.

Verified record

Verified deployments
1 deployment on file
Active incidents
None on file

Valuation of record

DEPLOY VERIFIED
$350M (reported, approximate)as of May 2023

Priced roundSeries A post-money

See the full valuations ranking →

Key facts

Status

Acquired by Meta (Dec 5, 2025); Pendant hardware sales ceased. Formerly Rewind AI.

Founder

Products

Limitless Pendant (USD 99 wearable AI recorder) and AI meeting-notes app

Category

AI wearable hardware and software company

CEO

Dan Siroker (co-founder and CEO; former co-founder/CEO of Optimizely)

Co-founder

Total Fundingsee investors

USD 33M+ from a16z, First Round Capital, NEA, and Sam Altman

Acquirer

Meta Platforms (Reality Labs wearables org)

Former Name

Rewind AI (rebranded to Limitless in April 2024)

ARR

USD 2M (April 2025, Sacra estimate; 207% YoY growth)

Pendants Sold

13,615 (as of April 2025, company-reported)

Price

USD 99 (pendant); USD 20/month Pro subscription

Data & sources

News coverage

2

Web sources

2

4 sources backing this record.View all →

Partnerships

Every company Limitless has built with, alongside the ones only announced in a press release.

1 total1 operating1 ended

Most-frequent partners

  1. 1Meta Platforms1× joint1 total

Most recent

  1. with Meta Platformsoperating

Limitless on the deployment map

View the global map

1 verified deployment across 1 region, newest verified Jun 2024. Explore where Limitless's robots are operating, by place and type.

Free to use on your site, with a link back to DEPLOY.

View the full Limitless deployment record →

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Relationships

Current leadership (1)

  • Dan Siroker Founder, CEO and Co-founderreported, not verified

Founders (2)

See all founders across the registry →

Former / Previously (1)

Safety record

No incidents on record for Limitless.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Full safety record: incidents, sourcing, and exposure data →

Operator customers (1)

Recent coverage

Limitless in third-party press

Peers

35 peers across 1 segment. Every Limitless competitor derived from shared form-factor and application-domain edges.

wearable(35)

32 companies in this segment · highly_concentrated (HHI 2595.3892239124602) · leader Oculus VR at 4361%