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Meta acquires Limitless

Meta Platforms acquired Limitless (formerly Rewind AI) in December 2025. The Limitless team joined Meta's Reality Labs wearables organization to help build AI-enabled wearables. Limitless ceased hardware sales and wound down its standalone products.

other · Concluded · operating


Machine-readable surfaces

1a832cb6-52a6-4f36-a7fd-a342f5983b8f
Type
other
Status
Concludedoperating
Announced
2025-12-05
11 months ago
Active for
11 months

Who’s involved

Limitless (formerly Rewind AI) was a San Francisco-based AI wearable company that developed the Limitless Pendant, a USD 99 wearable device that recorded, transcribed, and summarized conversations. Founded in 2020 by Dan Siroker (co-founder of Optimizely) and Brett Bejcek, the company pivoted from desktop-based meeting recording software to hardware in 2024. The pendant featured beam-forming microphones, 100-hour battery life, and encrypted cloud storage. In December 2025, [Meta platforms](/companies/meta-platforms) acquired Limitless; hardware sales ceased and the team joined Reality Labs' wearables organization.

HQSan Francisco, California, USAlimitlesstcg.com1 partnerships

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Metainvestor partner

[Meta platforms](/companies/meta-platforms) (NASDAQ: META) is a technology conglomerate operating Facebook, Instagram, and WhatsApp. Meta's AI research (FAIR) and Reality Labs develop AI, VR/AR, and robotics technologies. Acquired CTRL-Labs for neural interface technology and invests in embodied AI research.

HQMenlo Park, California, USAmetacritic.com1 partnerships

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Sources (1)

  1. https://techcrunch.com/2025/12/05/meta-acquires-ai-device-startup-limitless/

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