Robot model
Grover
Iron Ox (founded 2015, San Carlos, California; founder Brandon Alexander, with greenhouses in Gilroy, California and Lockhart, Texas) built autonomous robotic indoor and greenhouse hydroponic farming around Grover, an autonomous mobile robot launched in November 2021 that moved 1,000-pound hydroponic plant modules through greenhouses, paired with a scanning booth and robotic arms for plant handling. The registry records it at commercial maturity to reflect a genuine but small-scale historical peak: it actually sold produce, including leafy greens, strawberries, and tomatoes, into California retail such as Whole Foods, Bianchini's, and Mollie Stone's, so it was past pure demonstration, and it raised roughly 98 to 103 million dollars including a $53 million Series C led by Breakthrough Energy Ventures in 2021. The lifecycle state is discontinued because Iron Ox as a robotic-produce company is defunct: about fifty staff, nearly half, were laid off in November 2022, the entity rebranded to Inevitable Tech around June 2023 and pivoted from operating farms to selling agtech propagation technology, and secondary trackers record a formal cessation of operations dated June 30, 2024. Its Lockhart greenhouse was sold off, ultimately to Sensei Farms in September 2025, and ironox.com no longer serves a functioning company site. The funding total varies by source, so the 98-to-103-million range is used rather than a single figure, the cessation date comes from aggregators rather than primary press, and ADM as an investor could not be confirmed and is not asserted.
Grover is an agriculture robot built by Iron Ox.
discontinuedDiscontinued. The product or service is no longer actively pursued by the maker.
Machine-readable surfaces
- Markdown mirror: /models/iron-ox-grover.md
- JSON-LD: embedded in this page’s head
- REST API: /v1/models/9099e316-1939-414a-8fbf-35fd26bd602d
- Data documentation: /data
- Form factor
- agriculture
- Maturity stage
- commercial
- Lifecycle
- discontinued
- Deployments
- 0
- ID
9099e316-1939-414a-8fbf-35fd26bd602d
Specs
- notes
- [object Object],[object Object],[object Object]
- products
- Grover - an autonomous mobile robot that moved 1,000 lb hydroponic plant modules through greenhouses, paired with a scanning booth + robotic arms for plant handling
- formFactor
- agriculture (autonomous indoor/greenhouse robotic farming: mobile module-transport robot + robotic arms)
Supply chain
No verified supply relationships on file. Supply-chain coverage is being added across the registry; check back as the seed populates this model’s suppliers.
Suppliers appear here when verified with at least two strong sources (maker-official / IR / regulatory / standards-body / verified tier-2). Sources are append-only; corrections add new sources rather than rewrite history.
Sources (5)
- https://techcrunch.com/2022/11/03/iron-ox-lays-off-50-amounting-to-nearly-half-its-staff/
- https://www.prnewswire.com/news-releases/iron-ox-launches-grover-an-all-new-autonomous-mobile-robot-301413565.html
- https://www.crosslinkcapital.com/news/iron-ox-raises-53m-in-series-c-funding/
- https://www.bluerhinocapital.com/news/its-inevitable
- https://www.cnbc.com/2022/04/18/iron-ox-is-disrupting-agriculture-with-robots-and-ai.html
Common questions
- What is Grover?
- Iron Ox (founded 2015, San Carlos, California; founder Brandon Alexander, with greenhouses in Gilroy, California and Lockhart, Texas) built autonomous robotic indoor and greenhouse hydroponic farming around Grover, an autonomous mobile robot launched in November 2021 that moved 1,000-pound hydroponic plant modules through greenhouses, paired with a scanning booth and robotic arms for plant handling. The registry records it at commercial maturity to reflect a genuine but small-scale historical peak: it actually sold produce, including leafy greens, strawberries, and tomatoes, into California retail such as Whole Foods, Bianchini's, and Mollie Stone's, so it was past pure demonstration, and it raised roughly 98 to 103 million dollars including a $53 million Series C led by Breakthrough Energy Ventures in 2021. The lifecycle state is discontinued because Iron Ox as a robotic-produce company is defunct: about fifty staff, nearly half, were laid off in November 2022, the entity rebranded to Inevitable Tech around June 2023 and pivoted from operating farms to selling agtech propagation technology, and secondary trackers record a formal cessation of operations dated June 30, 2024. Its Lockhart greenhouse was sold off, ultimately to Sensei Farms in September 2025, and ironox.com no longer serves a functioning company site. The funding total varies by source, so the 98-to-103-million range is used rather than a single figure, the cessation date comes from aggregators rather than primary press, and ADM as an investor could not be confirmed and is not asserted.
- Who makes Grover?
- Grover is made by Iron Ox, based in San Carlos, California, USA, founded in 2015.
- Where is Grover deployed?
- No verified deployments of Grover are currently on the DEPLOY registry. DEPLOY records deployments only when verified at a named site with a primary source; absence may reflect pre-deployment, research, or manufacturer-internal use.
- What is Grover's maturity stage?
- Grover is at the commercial stage on the DEPLOY maturity ladder (research, prototype, pilot, commercial, production). Commercial stage means production-grade deployments are operating at named customer sites.
- Is Grover still being made?
- Grover is discontinued: the product line is permanently ceased; historical records remain on the registry.