Is Grover actually deployed in the real world?

Yes. Grover is independently verified in real-world operation on the DEPLOY registry, confirmed at named deployment sites with primary sources: not a concept, render, or demo-only.

Grover is made by Iron Ox, based in San Carlos, California, USA, founded in 2015.

Where is Grover deployed?

1 verified deployment of Grover is on the DEPLOY registry, including at Gilroy.

Grover is discontinued and no longer sold; its historical record remains on the DEPLOY registry.

What are alternatives to Grover?

On the DEPLOY registry, comparable agriculture robots to Grover include Ted, ARA, LaserWeeder, John Deere autonomous tractor + See & Spray.

How does Grover compare to Ted?

Grover and Ted (Naio Technologies · 5 deployments) are both agriculture robots on the DEPLOY registry. Grover has 1 verified deployment on record. Compare both records for specs, safety, deployments, and verified-vs-claimed autonomy.

Is Grover a top agriculture?

On DEPLOY's intelligence score, which blends verified deployments, safety, adoption, media, and IP signals, Grover ranks in roughly the top 36% of agriculture models tracked by the registry.

What is Grover's maturity stage?

Grover is at the commercial stage on the DEPLOY maturity ladder (research, prototype, pilot, commercial, production). Commercial stage means production-grade deployments are operating at named customer sites.

Is Grover still being made?

Grover is discontinued: the product line is permanently ceased; historical records remain on the registry.

Grover has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.

Robot model

Grover

Iron Ox (founded 2015, San Carlos, California; founder Brandon Alexander, with greenhouses in Gilroy, California and Lockhart, Texas) built autonomous robotic…

Manufacturer: Iron Ox
Form factor: agriculture
Maturity: commercial
Lifecycle: discontinued
Deployments: 1

discontinuedDiscontinued. The product or service is no longer actively pursued by the maker.

Overview

Iron Ox (founded 2015, San Carlos, California; founder Brandon Alexander, with greenhouses in Gilroy, California and Lockhart, Texas) built autonomous robotic indoor and greenhouse hydroponic farming around Grover, an autonomous mobile robot launched in November 2021 that moved 1,000-pound hydroponic plant modules through greenhouses, paired with a scanning booth and robotic arms for plant handling. The registry records it at commercial maturity to reflect a genuine but small-scale historical peak: it actually sold produce, including leafy greens, strawberries, and tomatoes, into California retail such as Whole Foods, Bianchini's, and Mollie Stone's, so it was past pure demonstration, and it raised roughly 98 to 103 million dollars including a $53 million Series C led by Breakthrough Energy Ventures in 2021. The lifecycle state is discontinued because Iron Ox as a robotic-produce company is defunct: about fifty staff, nearly half, were laid off in November 2022, the entity rebranded to Inevitable Tech around June 2023 and pivoted from operating farms to selling agtech propagation technology, and secondary trackers record a formal cessation of operations dated June 30, 2024. Its Lockhart greenhouse was sold off, ultimately to Sensei Farms in September 2025, and ironox.com no longer serves a functioning company site. The funding total varies by source, so the 98-to-103-million range is used rather than a single figure, the cessation date comes from aggregators rather than primary press, and ADM as an investor could not be confirmed and is not asserted.

Verified vs. claimed

Maturity stage: commercial(Commercially deployed with revenue-generating operations.)
Verified deployments: 1 deployment on file
Sources on file: 5 sources, view all

Key facts

Payload

1,000 lb hydroponic plant modules

Autonomy level

Autonomous mobile robot

Form factor

Agriculture (autonomous indoor/greenhouse robotic farming)

Funding

~$98-103M total, including $53M Series C led by Breakthrough Energy Ventures in 2021

Launch date

November 2021

Specs

Crop

leafy greens, strawberries, and tomatoes

Notes

Verified (historical peak): Iron Ox (founded 2015, San Carlos CA; founder Brandon Alexander; greenhouses in Gilroy CA + Lockhart TX) built autonomous robotic indoor/greenhouse hydroponic farming around the Grover mobile robot (launched Nov 2021). It genuinely sold produce (leafy greens, strawberries, tomatoes) into California retail (Whole Foods, Bianchini's, Mollie Stone's), so it was early-commercial, not pure demonstration. Raised ~$98-103M ($53M Series C led by Breakthrough Energy Ventures, 2021)., CURRENT STATUS (defunct / pivoted): Iron Ox as a robotic-produce company is DEFUNCT. ~50 staff (nearly half) laid off Nov 2022; the entity rebranded to Inevitable Tech (~Jun 2023), pivoting from operating farms to selling agtech propagation technology; secondary trackers record a formal cessation of operations dated 2024-06-30. The Lockhart greenhouse was sold off (ultimately to Sensei Farms, Sept 2025). ironox.com no longer serves a functioning company site. lifecycleState=discontinued., Verified-vs-claimed: Funding total varies by source (~$98M / $103M / $102M); use the ~$98-103M range, do not assert a single figure. The 2024-06-30 cessation date is from aggregators (Crunchbase/Forge), not primary press; the operational wind-down was gradual (layoffs 2022 -> rebrand 2023 -> asset sale). ADM as an investor could NOT be confirmed; not asserted.

Products

Grover - an autonomous mobile robot that moved 1,000 lb hydroponic plant modules through greenhouses, paired with a scanning booth + robotic arms for plant handling

Form Factor

agriculture (autonomous indoor/greenhouse robotic farming: mobile module-transport robot + robotic arms)

Autonomy level

Autonomous mobile robot

Data & sources

Press releases

News coverage

Web sources

5 sources backing this record.View all →

Pricing

No verified price is on record for Grover. Physical-AI systems are often sold through enterprise contracts or operated as a service rather than at a public list price.

How DEPLOY tracks pricing

Deployments (1)

Grover at Gilroyoperational
Iron Ox Grover autonomous mobile robot deployed at Iron Ox greenhouse in Gilroy, CA.

Grover on the deployment map

Where Grover is verified operating. Explore the deployment map by place and type.

Recent activity

Every change to this record is dated, sourced, and independently verified where marked.

Verified media addedJun 11, 2026
Watch Robots Grow Food Without Farmers
Record createdJun 3, 2026
Added to the verified registry
Lifecycle state verifiedVerifiedJan 1, 2023
active -> discontinued

Full change history →

Safety record

No incidents on record for Grover.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Sources (5)

Common questions

What is Grover?: Iron Ox (founded 2015, San Carlos, California; founder Brandon Alexander, with greenhouses in Gilroy, California and Lockhart, Texas) built autonomous robotic indoor and greenhouse hydroponic farming around Grover, an autonomous mobile robot launched in November 2021 that moved 1,000-pound hydroponic plant modules through greenhouses, paired with a scanning booth and robotic arms for plant handling. The registry records it at commercial maturity to reflect a genuine but small-scale historical peak: it actually sold produce, including leafy greens, strawberries, and tomatoes, into California retail such as Whole Foods, Bianchini's, and Mollie Stone's, so it was past pure demonstration, and it raised roughly 98 to 103 million dollars including a $53 million Series C led by Breakthrough Energy Ventures in 2021. The lifecycle state is discontinued because Iron Ox as a robotic-produce company is defunct: about fifty staff, nearly half, were laid off in November 2022, the entity rebranded to Inevitable Tech around June 2023 and pivoted from operating farms to selling agtech propagation technology, and secondary trackers record a formal cessation of operations dated June 30, 2024. Its Lockhart greenhouse was sold off, ultimately to Sensei Farms in September 2025, and ironox.com no longer serves a functioning company site. The funding total varies by source, so the 98-to-103-million range is used rather than a single figure, the cessation date comes from aggregators rather than primary press, and ADM as an investor could not be confirmed and is not asserted.
How much does Grover cost?: Grover's price is not publicly disclosed. DEPLOY has no verified price on record for Grover from Iron Ox. Physical-AI systems like this are often sold through enterprise contracts or operated as a service rather than at a public list price; check the manufacturer for the latest.
Is Grover actually deployed in the real world?: Yes. Grover is independently verified in real-world operation on the DEPLOY registry, confirmed at named deployment sites with primary sources: not a concept, render, or demo-only.
Who makes Grover?: Grover is made by Iron Ox, based in San Carlos, California, USA, founded in 2015.
Where is Grover deployed?: 1 verified deployment of Grover is on the DEPLOY registry, including at Gilroy.
Can you buy Grover?: Grover is discontinued and no longer sold; its historical record remains on the DEPLOY registry.
What are alternatives to Grover?: On the DEPLOY registry, comparable agriculture robots to Grover include Ted, ARA, LaserWeeder, John Deere autonomous tractor + See & Spray.
How does Grover compare to Ted?: Grover and Ted (Naio Technologies · 5 deployments) are both agriculture robots on the DEPLOY registry. Grover has 1 verified deployment on record. Compare both records for specs, safety, deployments, and verified-vs-claimed autonomy.
Is Grover a top agriculture?: On DEPLOY's intelligence score, which blends verified deployments, safety, adoption, media, and IP signals, Grover ranks in roughly the top 36% of agriculture models tracked by the registry.
What is Grover's maturity stage?: Grover is at the commercial stage on the DEPLOY maturity ladder (research, prototype, pilot, commercial, production). Commercial stage means production-grade deployments are operating at named customer sites.
Is Grover still being made?: Grover is discontinued: the product line is permanently ceased; historical records remain on the registry.
Is Grover safe?: Grover has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.

Methodology: Verified · 5 sources (1 primary) · last reviewed 2026-07-12

Verification posture

Verified

High confidence

Review state

Stable

Last reviewed 2026-07-12

Maturity + lifecycle

Maturity stage: commercial

Lifecycle: discontinued

Architectural position

Cohort: agriculture

Sources by quality tier

2: unclassified; Unclassified source
1: secondary-industry-publication; Industry publication
1: primary-company-ir; Company IR disclosure
1: secondary-established-publication; Established publication

The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.

Recent coverage

Grover in third-party press

Reports of layoffs at Iron Ox

Jan 1, 2024

Iron Ox is disrupting agriculture with robots and AI

Apr 18, 2022

Grover

Overview

Key facts

Specs

Data & sources

Pricing

Deployments (1)

Grover on the deployment map

Recent activity

Safety record

Sources (5)

Common questions

Recent coverage

In the press

Reports of layoffs at Iron Ox

Iron Ox is disrupting agriculture with robots and AI

Machine-readable surfaces

Video

Grover

Overview

Key facts

Specs

Data & sources

Pricing

Deployments (1)

Grover on the deployment map

Recent activity

Safety record

Sources (5)

Common questions

Recent coverage

Related agriculture

In the press

Reports of layoffs at Iron Ox

Iron Ox is disrupting agriculture with robots and AI

Machine-readable surfaces

Video