Company
Naver Labs
Naver Labs is the robotics and AI research subsidiary of [Naver Corporation](https://www.naver.com), South Korea's largest internet company.
- Founded
- 2017
- HQ
- Seongnam, South Korea
- Status
- active
Models
1
Deployments
1
Overview
Naver Labs is the robotics and AI research subsidiary of Naver Corporation , South Korea's largest internet company. The company developed the Rookie service robot, deployed across Naver's robot-friendly 1784 headquarters in Seongnam with 100+ robots operating alongside 5,000 employees. Naver Labs also operates a research lab in France focused on AI for robotics.
Verified record
- Verified deployments
- 1 deployment on file
- Active incidents
- None on file
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Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Key facts
HQ
1784 building (robot-friendly)
Affiliation
R&D arm of NAVER
Focus
Autonomous service robots
Robot
Rookie delivery bot
Technology
AI-Robot-Cloud (ARC) brain platform, mapping, and autonomy tech
Parent
Naver Corporation
Products
Rookie service robot, Ambidex dual-arm robot, AI-Robot vision
Deployed
100+ Rookie robots in NAVER HQ
CEO
Seok Sang-ok
Robot fleet
100+ at 1784 HQ
Europe lab
AI for Robotics (France)
Data & sources
Web sources
1
1 source backing this record.View all →
Models (1)
View all models →Naver Labs on the deployment map
Where Naver Labs's robots are verified operating. Explore the deployment map by place and type.
Relationships
Current leadership (1)
- Seok Sang-ok CEO, Naver Labsreported, not verified
Safety record
No incidents on record for Naver Labs.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operated deployments (1)
- RookieSeongnam, South Korea
Operator customers (1)
- Naver Labs1 deployment
Recent coverage
Naver Labs in third-party press
Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Dreame Technology5 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- growth
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Sources (1)
- verification source · https://www.naverlabs.com/
Common questions
- What is Naver Labs?
- Naver Labs is the robotics and AI research subsidiary of Naver Corporation, South Korea's largest internet company. The company developed the Rookie service robot, deployed across Naver's robot-friendly 1784 headquarters in Seongnam with 100+ robots operating alongside 5,000 employees. Naver Labs also operates a research lab in France focused on AI for robotics.
- What does Naver Labs make?
- Naver Labs has 1 robot model on the DEPLOY registry: Rookie (Naver Labs builds both physical robots and the AI that runs them).
- Who competes with Naver Labs?
- On the DEPLOY registry, peer companies to Naver Labs building in the same form factors include Ecovacs Robotics, Roborock, SharkNinja, iRobot.
- Where is Naver Labs headquartered?
- Naver Labs is headquartered in Seongnam, South Korea.
- Where does Naver Labs operate robots?
- Naver Labs operates 1 verified deployment, including at Seongnam, South Korea.
- Is Naver Labs a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Naver Labs ranks in roughly the top 53% of companies tracked by the registry.
- When was Naver Labs founded?
- Naver Labs was founded in 2017.
- Is Naver Labs safe?
- Naver Labs has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 1 source (no primary) · last reviewed 2026-07-08
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-07-08
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Naver Labs.Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Dreame Technology5 models
In the press
Recent coverage mentioning Naver Labs from third-party publications. Automatically surfaced; not part of the verified registry record.
Naver showcases AI robots across 'lab-like' headquarters
Naver deployed AI robots across its 1784 headquarters in Seongnam, with robots operating throughout the building as the company ramps up robotics capabilities.
Rookie - Naver Labs
Naver Labs' Rookie is a 5G cloud service robot providing package, cafe, and food delivery in NAVER's headquarters.
This futuristic office was designed for 5,000 people and 100 robot coworkers
Naver's 1784 headquarters was designed for 5,000 employees and 100 wheeled robots that ferry packages, lunches, and coffee to workers.
Machine-readable surfaces
- Markdown mirror: /companies/naver-labs.md
- RSS feed: /companies/naver-labs/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/2dd0e06c-92c0-461f-a6d0-d8cc4de64e80
- Revision history: /companies/naver-labs/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Dreame Technology5 models
Reality vs attention
Naver Labs draws attention at the 45th percentile but verifies reality at the 26th percentile among service robots. Hype Gap +18.9, 10th widest among service robots.
6-month trend
Analysis
Clean safety record across 1 verified deployment. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 14, 2026