The verified answer
As of Oct 2026, DEPLOY verifies Naver Labs: 2 models, 1 deployment across 1 region. 1 source back the record.
Overview
Naver Labs is the robotics and AI research subsidiary of Naver Corporation, South Korea's largest internet company. The company developed the Rookie service robot, deployed across Naver's robot-friendly 1784 headquarters in Seongnam with 100+ robots operating alongside 5,000 employees. Naver Labs also operates a research lab in France focused on AI for robotics.
Verified record
- Verified deployments
- 1 deployment on file
- Active incidents
- None on file
Key facts
HQ
Affiliation
Focus
Robot
Technology
Parent
Products
Deployed
CEO
Robot fleet
Europe lab
Data & sources
Web sources
1
1 source backing this record.View all →
Models (2)
View all models →Current platform
NAVER Ambidex
NAVER Labs Ambidex humanoid robot arm for industrial manipulation tasks.
Current platform
Rookie
5G cloud-connected service robot for package, cafe, and food delivery in office environments. Deployed across NAVER headquarters with approximately 100 units. Features AI vision, face recognition, stair-climbing, and natural speech interaction.
Naver Labs on the deployment map
View the global map1 verified deployment across 1 region, newest verified Apr 2022. Explore where Naver Labs's robots are operating, by place and type.
View the full Naver Labs deployment record →
Relationships
Current leadership (1)
- Seok Sang-ok CEO, Naver Labsreported, not verified
Safety record
No incidents on record for Naver Labs.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- Naver Labs1 deployment
Recent coverage
Naver Labs in third-party press
Peer companies
- Roborock20 models
- Ecovacs Robotics19 models
- SharkNinja14 models
- Unitree Robotics10 models
- iRobot9 models
- Mammotion7 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- growth
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJun 27, 2026
Added to the verified registry
- Deployment verifiedVerifiedApr 1, 2022
Rookie at Seongnam, South Korea
Sources (1)
- verification source · https://www.naverlabs.com/
Common questions
What is Naver Labs?
What does Naver Labs make?
Who competes with Naver Labs?
Who is the CEO of Naver Labs?
Where is Naver Labs headquartered?
Where does Naver Labs operate robots?
How many robots has Naver Labs deployed?
Is Naver Labs a top robotics company?
When was Naver Labs founded?
Is Naver Labs safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-08-21
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-08-21
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Naver Labs.Peer companies
- Roborock20 models
- Ecovacs Robotics19 models
- SharkNinja14 models
- Unitree Robotics10 models
- iRobot9 models
- Mammotion7 models
In the press
Recent coverage mentioning Naver Labs from third-party publications. Automatically surfaced; not part of the verified registry record.
Naver showcases AI robots across 'lab-like' headquarters
Naver deployed AI robots across its 1784 headquarters in Seongnam, with robots operating throughout the building as the company ramps up robotics capabilities.
Rookie - Naver Labs
Naver Labs' Rookie is a 5G cloud service robot providing package, cafe, and food delivery in NAVER's headquarters.
This futuristic office was designed for 5,000 people and 100 robot coworkers
Naver's 1784 headquarters was designed for 5,000 employees and 100 wheeled robots that ferry packages, lunches, and coffee to workers.
Machine-readable surfaces
- Markdown mirror: /companies/naver-labs.md
- RSS feed: /companies/naver-labs/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/2dd0e06c-92c0-461f-a6d0-d8cc4de64e80
- Revision history: /companies/naver-labs/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Roborock20 models
- Ecovacs Robotics19 models
- SharkNinja14 models
- Unitree Robotics10 models
- iRobot9 models
- Mammotion7 models
Video
AMBIDEX - Robot Arm with Innovative Cable-Driven Mechanisms AMBIDEX is a robot arm resulting from collaborative R&D on human-robot coexistence. The arm uses inn
Rookie 2는 네이버 스마트빌딩에서 쌓은 방대한 데이터와 피지컬 AI를 토대로 개발한 차세대 서비스 로봇입니다. 글로벌 타겟의 장기간 실증 테스트를 바탕으로 안정성과 범용성을 높였습니다. https://www.naverlabs.com/storyDetail/343 Rookie 2 i
AMBIDEX is a dual-armed robot with an innovative mechanism developed for safe coexistence with humans. Based on an innovative cable structure, it is designed to
AMBIDEX is a revolutionary robot that is fast, lightweight, and capable of human-like manipulation. https://www.naverlabs.com/en/ambidex #robotics #robot #ro
'NAVER 1784' is the world's largest robotics testbed. The Starbucks on the second floor of 1784 is the world's most unique Starbucks, with more than 100 service
AMBIDEX - Robot Arm with Innovative Cable-Driven Mechanisms 5G Brainless Robot Demonstration (@CES 2019)
네이버 제2사옥 1784와 데이터센터 각 세종은 디지털 트윈, 클라우드, 로봇, 온라인 서비스를 하나의 구조로 연결해온 네이버의 대표 테스트베드입니다. 지난 4년여간 이 공간들에서 검증해온 로봇 서비스 경험은 이제 일상 공간에서 실제로 작동하는 Physical AI 기술로 확장되고 있
AROUND G is an autonomous guide robot built on the AROUND platform. It provides guidance in large indoor spaces such as shopping malls, airports and hotels, and
What could happen when robots meet 5G? Before officially conducting large-scale 5G experiments for robots, NAVER LABS has received approval to transfer the 5G e
SusHi Tech 2026에서 네이버는 ‘From AI to Society’를 주제로, AI와 로봇이 도시를 연결하는 인프라로 확장되는 비전을 제시했습니다. 발표에서 소개된 로봇 ‘누리(Nuri)’에도 이러한 기술 비전이 잘 담겨 있습니다. 네이버 지도 데이터를 기반으로 복잡한 도심
Why do data centers of the future need to be state-of-the-art, and why do we need to apply so many technologies to them? There are engineers tackling this very
SusHi Tech 2026에서 네이버는 ‘From AI to Society’를 주제로, AI와 로봇이 도시를 연결하는 인프라로 확장되는 비전을 제시했습니다. 세계 최초의 로봇 친화 빌딩인 ‘1784’ 사옥에서 처음 검증된 기술들은 현재 NTT동일본, NHC, 뉴 무라바와 같은 파트너들
[NAVER Cloud AI SUMMIT Keynote] Approaches to managing risk and high-level control in intelligent agents NAVER LABS Europe — Christopher Dance 00:00 Overview
Summary of keynote of Dr. Sangok Seok (CEO, NAVER LABS) on the topic of 'New Connections Between People, Spaces and Information: Robotics, Autonomous Driving, A
Heat Index
Serious50/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Naver Labs draws attention at the 47th percentile but verifies reality at the 11th percentile among service robots. Hype Gap +36.1, 18th widest among service robots.
6-month trend
Analysis
Clean safety record across 1 verified deployment. Deployment footprint remains limited relative to category peers.
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Oct 2, 2026