DEPLOYDatabase

Robot model

Rookie

servicecommercialby Naver Labs

5G cloud-connected service robot for package, cafe, and food delivery in office environments.

Track Rookie
Manufacturer
Naver Labs
Form factor
service
Maturity
commercial
Lifecycle
active
Deployments
1
Website
naverlabs.com ↗

The verified answer

As of Oct 2026, DEPLOY verifies Rookie, a service by Naver Labs (commercial): 1 verified deployment on record. 1 source back the record.

Overview

5G cloud-connected service robot for package, cafe, and food delivery in office environments. Deployed across NAVER headquarters with approximately 100 units. Features AI vision, face recognition, stair-climbing, and natural speech interaction.

Verified vs. claimed

Maturity stage
commercial(Commercially deployed with revenue-generating operations.)
Sources on file
View all sources →

Key facts

HQ

1784 building (robot-friendly)

Affiliation

R&D arm of NAVER

Focus

Autonomous service robots

Robot

Rookie delivery bot

Technology

AI-Robot-Cloud (ARC) brain platform, mapping, and autonomy tech

Parent

Naver Corporation

Products

Rookie service robot, Ambidex dual-arm robot, AI-Robot vision

Deployed

100+ Rookie robots in NAVER HQ

CEO

Seok Sang-ok

Robot fleet

100+ at 1784 HQ

Europe lab

AI for Robotics (France)

Data & sources

Web sources

1

1 source backing this record.View all →

Pricing

No verified price is on record for Rookie. Physical-AI systems are often sold through enterprise contracts or operated as a service rather than at a public list price.

How DEPLOY tracks pricing

Deployments (1)

  • Rookie at Seongnam, South Koreaoperational

    100+ Rookie service robots deployed across Naver's 1784 headquarters in Seongnam, ferrying packages, lunches, and coffee to 5,000 employees.

Free to use on your site, with a link back to DEPLOY.

Rookie on the deployment map

View the global map

Where Rookie is verified operating. Explore the deployment map by place and type.

Free to use on your site, with a link back to DEPLOY.

Recent activity

Every change to this record is dated, sourced, and independently verified where marked.

Full change history →

Safety record

No incidents on record for Rookie.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Sources (1)

  1. https://naverlabs.com/en/rookie

Common questions

What is Rookie?
5G cloud-connected service robot for package, cafe, and food delivery in office environments. Deployed across NAVER headquarters with approximately 100 units. Features AI vision, face recognition, stair-climbing, and natural speech interaction.
How much does Rookie cost?
Rookie's price is not publicly disclosed. DEPLOY has no verified price on record for Rookie from Naver Labs. Physical-AI systems like this are often sold through enterprise contracts or operated as a service rather than at a public list price; check the manufacturer for the latest.
Is Rookie actually deployed in the real world?
Yes. Rookie is independently verified in real-world operation on the DEPLOY registry, confirmed at named deployment sites with primary sources: not a concept, render, or demo-only.
Who makes Rookie?
Rookie is made by Naver Labs, based in Seongnam, South Korea, founded in 2017.
Where is Rookie deployed?
1 verified deployment of Rookie is on the DEPLOY registry, including at Seongnam, South Korea.
Can you buy Rookie?
Rookie is in commercial deployment and is sold to operators; contact the manufacturer to buy, and see the pricing section for any recorded price.
What are alternatives to Rookie?
On the DEPLOY registry, comparable service robots to Rookie include Tally, Locus Origin, Moxi, Mirokai.
How does Rookie compare to Tally?
Rookie and Tally (Simbe Robotics · 16 deployments) are both service robots on the DEPLOY registry. Rookie has 1 verified deployment on record. Compare both records for specs, safety, deployments, and verified-vs-claimed autonomy.
Is Rookie a top service?
On DEPLOY's intelligence score, which blends verified deployments, safety, adoption, media, and IP signals, Rookie ranks in roughly the top 56% of service models tracked by the registry.
What is Rookie's maturity stage?
Rookie is at the commercial stage on the DEPLOY maturity ladder (research, prototype, pilot, commercial, production). Commercial stage means production-grade deployments are operating at named customer sites.
Is Rookie safe?
Rookie has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 1 source (no primary) · last reviewed 2026-07-08

Verification posture

Verified

Low confidence

Review state

Stable

Last reviewed 2026-07-08

Maturity + lifecycle

Maturity stage: commercial

Lifecycle: active

Architectural position

Cohort: service

Sources by quality tier

1
unclassified
Unclassified source

The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.

Methodology surface for Rookie.

Recent coverage

Rookie in third-party press

NFL rookie drops incredible cliché as he tries to help Bucs avoid 0-4 start against Packers

Oct 1, 2026

Carson Benge makes Mets rookie history with 20-20 campaign: ‘Something special’

Sep 26, 2026

How US Presidents Cup team solved rookie’s no-girlfriend problem during awkward dinner moment

Sep 23, 2026