Robot model
Rookie
5G cloud-connected service robot for package, cafe, and food delivery in office environments.
- Manufacturer
- Naver Labs
- Form factor
- service
- Maturity
- commercial
- Lifecycle
- active
- Deployments
- 1
- Website
- naverlabs.com ↗
The verified answer
As of Aug 2026, DEPLOY verifies Rookie, a service by Naver Labs (commercial): 1 verified deployment on record. 1 source back the record.
Overview
5G cloud-connected service robot for package, cafe, and food delivery in office environments. Deployed across NAVER headquarters with approximately 100 units. Features AI vision, face recognition, stair-climbing, and natural speech interaction.
Verified vs. claimed
- Maturity stage
- commercial(Commercially deployed with revenue-generating operations.)
- Sources on file
- View all sources →
Key facts
HQ
Affiliation
Focus
Robot
Technology
Parent
Products
Deployed
CEO
Robot fleet
Europe lab
Data & sources
Web sources
1
1 source backing this record.View all →
Pricing
No verified price is on record for Rookie. Physical-AI systems are often sold through enterprise contracts or operated as a service rather than at a public list price.
Deployments (1)
- Rookie at Seongnam, South Koreaoperational
100+ Rookie service robots deployed across Naver's 1784 headquarters in Seongnam, ferrying packages, lunches, and coffee to 5,000 employees.
Rookie on the deployment map
View the global mapWhere Rookie is verified operating. Explore the deployment map by place and type.
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJul 2, 2026
Added to the verified registry
- Deployment verifiedVerifiedApr 1, 2022
at Seongnam, South Korea
Safety record
No incidents on record for Rookie.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Sources (1)
Common questions
What is Rookie?
How much does Rookie cost?
Is Rookie actually deployed in the real world?
Who makes Rookie?
Where is Rookie deployed?
Can you buy Rookie?
What are alternatives to Rookie?
How does Rookie compare to Tally?
Is Rookie a top service?
What is Rookie's maturity stage?
Is Rookie safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-07-08
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-07-08
Maturity + lifecycle
Maturity stage: commercial
Lifecycle: active
Architectural position
Cohort: service
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Rookie.Recent coverage
Rookie in third-party press
Attention vs reality over time
Media mentions per month (area) against verified deployment events (dots). A press spike over a flat deployment line is the hype gap, drawn over time.
In the press
Recent coverage mentioning Rookie from third-party publications. Automatically surfaced; not part of the verified registry record.
NFL rookie leaves team to pursue acting opportunity
Ceyair Wright left the Cincinnati Bengals to pursue television and film opportunities, and coach Zac Taylor revealed the difficult decision behind it.
Cardinals rookie Joshua Báez makes MLB history with three homers in first three at-bats
<ul><li><p>23-year-old hits home run on first pitch in majors</p></li><li><p>Báez drives in five during 8-4 victory over Cubs</p></li><li><p>Rookie was called up from Triple-A…
How the ABA changed basketball forever: Dr J, George Gervin and the league that dared to be different
<p>Fifty summers after the ABA-NBA merger, George Gervin, Ralph Simpson and others reflect on the league whose swagger and innovations changed basketball forever</p><p>After…
Heroic rookie Santa Cruz lifeguard in viral video describes ocean rescue
SANTA CRUZ, Calif. (KRON) -- A 16-year-old rookie lifeguard's heart-pounding ocean rescue in Santa Cruz saved a child's life, went viral online, and even caught the attention of…
Azzi Fudd wins WNBA 3-point contest, becomes first rookie champion
Azzi Fudd made WNBA history as the first rookie to win the All-Star 3-point contest, scoring 30 of 40 possible points in the final round.
‘The Pitt’ leads Emmy nominations, with ‘Hacks’ not far behind
The Pitt led all nominees with 25 in a dominant second season, while Hacks led all comedies with 24 for its final season as the Emmy nominations were announced on Wednesday. HBO…
Naver showcases AI robots across 'lab-like' headquarters
Naver deployed AI robots across its 1784 headquarters in Seongnam, with robots operating throughout the building as the company ramps up robotics capabilities.
Rookie - Naver Labs
Naver Labs' Rookie is a 5G cloud service robot providing package, cafe, and food delivery in NAVER's headquarters.
This futuristic office was designed for 5,000 people and 100 robot coworkers
Naver's 1784 headquarters was designed for 5,000 employees and 100 wheeled robots that ferry packages, lunches, and coffee to workers.
Machine-readable surfaces
- Markdown mirror: /models/rookie.md
- JSON-LD: embedded in this page’s head
- REST API: /v1/models/242b11ca-4388-41d9-b453-4ade26efdd5a
- Revision history: /models/rookie/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Reality vs attention
Rookie draws attention at the 53rd percentile but verifies reality at the 20th percentile among service robots. Hype Gap +32.7, 7th widest among service robots.
6-month trend
Analysis
Thin deployment record; scale validation still in progress.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Aug 18, 2026