The verified answer
As of Aug 2026, DEPLOY verifies Simbe Robotics: 2 models, 13 deployments across 13 regions, $78.0M raised. 1 source back the record.
Overview
Simbe Robotics is an American retail robotics company based in San Francisco, developing the Tally autonomous inventory robot that scans store shelves using computer vision and RFID to provide real-time shelf intelligence for retailers. Operating under a Robotics-as-a-Service model, Simbe powers automated shelf intelligence for the largest number of retail banners globally, with deployments at SpartanNash, Wakefern/ShopRite, BJ's Wholesale Club, Schnuck Markets, Albertsons, and CarrefourSA across three continents.
Verified record
- Verified deployments
- 13 deployments on file
- Active incidents
- None on file
Key facts
Robot
Focus
Stage
Operational frequency
CEO
Business model
Key customers
Data & sources
Web sources
1
1 source backing this record.View all →
Models (2)
View all models →Current platform
Tally Spot
Simbe Robotics' Tally Spot is a fixed computer-vision sensor unit that augments the mobile Tally shelf-scanning robot, continuously monitoring products in targeted high-priority store zones to extend Simbe's store-intelligence coverage.
Current platform
Tally
Tally is Simbe Robotics' autonomous shelf-scanning inventory robot; it traverses grocery and retail stores multiple times a day to audit stock levels, pricing, and planogram compliance, returning to its charging base without staff assistance.
Simbe Robotics on the deployment map
View the global map13 verified deployments across 13 regions, newest verified Jun 2025. Explore where Simbe Robotics's robots are operating, by place and type.
- operationalTally at Sleepy Hollow, New York →verified Jun 2025
- pilotTally at Istanbul →verified Jul 2024
- scaledTally at Byron Center, Michigan →verified Feb 2024
- scaledTally at Edison, New Jersey →verified Aug 2023
- scaledTally at Marlborough →verified Mar 2023
- operationalTally at United States →verified Jan 2023
- operationalTally at Ankeny, Iowa →verified Sep 2021
- scaledTally at St. Louis, Missouri →verified Aug 2021
- scaledTally at Dubai →verified Sep 2019
- pilotTally at Pittsburgh →verified Apr 2019
- pilotTally at Pessac →verified Jan 2019
- operationalTally at San Francisco →verified Dec 2018
View the full Simbe Robotics deployment record →
Relationships
Explainers
Plain-language answers to the questions people ask about Simbe Robotics, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
What is the Tally robot?
Current leadership (2)
- Brad Bogolea Co-Founder & CEOsecondary-verified
- Mirza Akbar Shah Co-Founder & CTOsecondary-verified
Founders (3)
- Brad Bogoleacofounder
- Mirza Akbar Shahcofounder
- Jeff Geecofounderno longer at company
Former / Previously (1)
- Jeff Gee Co-Foundersecondary-verified
Safety record
No incidents on record for Simbe Robotics.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- Simbe Robotics13 deployments
Recent coverage
Simbe Robotics in third-party press
Peer companies
- Roborock20 models
- Ecovacs Robotics19 models
- SharkNinja14 models
- iRobot9 models
- DJI7 models
- Mammotion7 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- early
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (2)
Simbe Robotics’s 2 disclosed rounds, $78M in total, oldest to newest.
- Series C2024-10-24
$50M(reported)
Investors: Goldman Sachs Alternatives, Eclipse, Valo Ventures
- Series B2023-07-01
$28M(reported)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJun 24, 2026
Added to the verified registry
- Deployment verifiedVerifiedJun 1, 2025
Tally at Sleepy Hollow, New York
- Deployment verifiedVerifiedJul 1, 2024
Tally at Istanbul
- Deployment verifiedVerifiedFeb 14, 2024
Tally at Byron Center, Michigan
- Deployment verifiedVerifiedAug 21, 2023
Tally at Edison, New Jersey
Sources (1)
Common questions
What is Simbe Robotics?
What does Simbe Robotics make?
Is Simbe Robotics publicly traded?
Who competes with Simbe Robotics?
Who is the CEO of Simbe Robotics?
How can I invest in Simbe Robotics?
Where is Simbe Robotics headquartered?
How much funding has Simbe Robotics raised?
Who owns Simbe Robotics?
Where does Simbe Robotics operate robots?
How many robots has Simbe Robotics deployed?
Is Simbe Robotics a top robotics company?
Is Simbe Robotics safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-08-05
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-08-05
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Simbe Robotics.Peer companies
- Roborock20 models
- Ecovacs Robotics19 models
- SharkNinja14 models
- iRobot9 models
- DJI7 models
- Mammotion7 models
In the press
Recent coverage mentioning Simbe Robotics from third-party publications. Automatically surfaced; not part of the verified registry record.
HomeBase USA Rolls Out Simbe Robots Chainwide After Pilot Cuts Pricing Errors by 92%
HomeBase USA has deployed Simbe Robotics' Store Intelligence platform across all of its stores following a pilot program that the company said demonstrated improvements in…
Simbe Raises 50M USD in Series C Funding Led by Growth Equity at Goldman Sachs Alternatives
Simbe closes 50M USD Series C led by Goldman Sachs Alternatives with Eclipse and Valo Ventures, bringing total funding to over 100M USD.
Simbe Unveils Tally 4.0: Next Generation of Autonomous Retail Robot
Simbe introduces Tally 4.0 with enhanced computer vision, AI, and retail shelf intelligence capabilities.
SpartanNash deploys Simbe Tally robots in 60 more grocery stores
SpartanNash expands Tally deployment to 60 additional stores across the Midwest after successful 15-store pilot.
Simbe's Tally Inventory Robot Deployed in Harmons Stores
Harmons Grocery deploys Simbe Tally robots following successful pilot, scanning shelves multiple times daily.
Machine-readable surfaces
- Markdown mirror: /companies/simbe-robotics.md
- RSS feed: /companies/simbe-robotics/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/eab8d0e4-709c-424b-9459-120ed08b017c
- Revision history: /companies/simbe-robotics/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Roborock20 models
- Ecovacs Robotics19 models
- SharkNinja14 models
- iRobot9 models
- DJI7 models
- Mammotion7 models
Video
Tally is the world’s first robotic autonomous shelf auditing and analytics solution. The solution consists of one or more mobile robots that can autonomously traverse large brick and mortar retail environments to captur
Meet Tally 3.0, the most advanced autonomous inventory robot on the market. Simbe Robotics - Perfect Shelf Insights. Key to Better Efficiency, Profitability &
Discover the best practices for a seamless rollout and implementation of Simbe's Tally robots, as demonstrated by Wakefern Food Corp. This video shares the pers
Simbe Robotics Tally Robot at BJ’s Wholesale Club.🇺🇸 #robotics #robot #bjs #jerseycity (8/01/25)
Tally Spot is the newest addition to Simbe’s multimodal Store Intelligence™ platform. By combining fixed sensors with Tally’s autonomous mobility, retailers get
Schnuck Markets deploys Tally robot to more than half of stores- bringing shelf insights for better shopping experience. Simbe Robotics - Perfect Shelf Insight
Chris from SNUC sits down with Simbe co-founder and CTO, M.A. Shah, to discuss robotic applications. The ranging conversation covers the past, present, and futu
In this episode of Beyond the Bench, Bill sits down with Mirza Shah, Co-Founder & CTO of Simbe Robotics, the company behind the popular retail robot Tally. S
Live from the Simbe booth at FMI Midwinter 2025, Omni Talk Retail spoke with Ben Bond, SVP of Strategy and Client Success at Simbe, about what it takes to scale
What if your store could manage itself—flawlessly? Introducing Tally by Simbe Robotics, the autonomous retail robot that's scanning shelves, tracking inventory
For more information about edge AI and vision, including hundreds of additional videos, please visit https://www.edge-ai-vision.com. Simbe Robotics’ Tally 3.0
Hear directly from shoppers about how Tally is improving everyday trips by helping stores stay organized and reliable. Customers can quickly find what they need
Jari Safi of Simbe shares insights from SXSW 2026 on how robots like Tally are transforming retail through real-time shelf intelligence. From inventory visibil
In the latest Fast Five Short sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital, hosts Chris Walton and Anne Mezzeng
Reality vs attention
Simbe Robotics draws attention at the 49th percentile but verifies reality at the 97th percentile among service robots. Hype Gap -48.5, 48th widest among service robots.
6-month trend
Analysis
Clean safety record across 13 verified deployments. Strong deployment footprint with 10 operational sites across 13 countries. Limited public visibility and press coverage relative to peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Aug 19, 2026