Funding
$133.0M
Models
1
Overview
Food-service robotics company (founded 2016). Flippy is a vision-guided robotic arm for frying and grilling in quick-service kitchens.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
DEPLOY Intelligence
Market intelligence for physical AI
Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Key facts
Robot
Focus
Technology
CEO
Total funding
Key product
Flippy milestones
Acquisition
Data & sources
Web sources
2
2 sources backing this record.View all →
Models (1)
View all models →Explainers
Plain-language answers to the questions people ask about Miso Robotics, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
- What are food service robots and how do they work?
Food service robots are autonomous or semi-autonomous machines that perform cooking, food assembly, portioning, or in-dining delivery tasks. The category divides along two axes: vision-guided robots (which perceive food state and adapt) vs scripted robots (which execute fixed motion sequences), and kitchen automation vs dining delivery. The cohort includes several companies that closed or sold in 2021 to 2024.
- What is Miso Robotics Flippy and how does it work?
Miso Robotics makes Flippy, a vision-guided robotic arm for commercial kitchen automation. Flippy uses computer vision to see patties on a grill or items in a fryer and responds to actual cooking state rather than a fixed timer. Miso Robotics' primary commercial deployment anchor is White Castle, which adopted Flippy across multiple locations.
Current leadership (1)
- Rich Hull CEOreported, not verified
Founders (5)
- Buck Jordancofounderfounded 2016-01-01no longer at company
- David Zitocofounderno longer at company
- Ryan Sinnetcofounderno longer at company
- James Jordancofounderno longer at company
- Robert Andersoncofounderno longer at company
Former / Previously (5)
- David Zito Co-Founder & founding CEOsecondary-verified
- Ryan Sinnet Co-Founder & CTOsecondary-verified
- James Jordan Co-Foundersecondary-verified
- Robert Anderson Co-Foundersecondary-verified
- Buck Jordan Co-founder & Chairmansince 2016-01-01secondary-verified
Safety record
No incidents on record for Miso Robotics.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
Miso Robotics in third-party press
Peer companies
- Bear Robotics3 models
- KEENON Robotics2 models
- Richtech Robotics2 models
- Artly Coffee1 model
- Blendid1 model
- Botrista1 model
Supplied by (2)
Mechanical / contract manufacturing
- FANUC Corporationvia Miso FlippyFANUC LR Mate 200iD six-axis industrial arm (Flippy 1 / Flippy 2)suppliesclaimed
Foundation model / software
- NVIDIAvia Miso FlippyNVIDIA AI vision stack (Isaac ROS) for the new Flippy Fry Stationco-develops
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- growth
- Counterparty risk class
- elevated
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (1)
- Other2025-01-01
$133M(reported)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 6, 2026
Miso Flippy AI fry station
- Record createdJun 6, 2026
Added to the verified registry
Sources (2)
Common questions
- What is Miso Robotics?
- Food-service robotics company (founded 2016). Flippy is a vision-guided robotic arm for frying and grilling in quick-service kitchens.
- What does Miso Robotics make?
- Miso Robotics has 1 robot model on the DEPLOY registry: Miso Flippy (Miso Robotics builds physical robots).
- Is Miso Robotics publicly traded?
- No. Miso Robotics is privately held and not publicly traded, per the DEPLOY registry.
- Who competes with Miso Robotics?
- On the DEPLOY registry, peer companies to Miso Robotics building in the same form factors include Bear Robotics, KEENON Robotics, Richtech Robotics, Artly Coffee.
- Who is the CEO of Miso Robotics?
- Rich Hull is the ceo of Miso Robotics, per the DEPLOY registry.
- How can I invest in Miso Robotics?
- Miso Robotics is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today. It has raised $133M in disclosed funding.
- Where is Miso Robotics headquartered?
- Miso Robotics is headquartered in Pasadena, California, USA.
- How much funding has Miso Robotics raised?
- Miso Robotics has raised approximately $133M in disclosed funding on record in the DEPLOY registry.
- Who owns Miso Robotics?
- Miso Robotics is privately held and venture-backed ($133M raised); ownership sits with its founders and private investors.
- Where does Miso Robotics operate robots?
- Miso Robotics is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Miso Robotics a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Miso Robotics ranks in roughly the top 17% of companies tracked by the registry.
- Is Miso Robotics safe?
- Miso Robotics has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 2 sources (no primary) · last reviewed 2026-07-08
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-07-08
Sources by quality tier
- 2
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Miso Robotics.Peer companies
- Bear Robotics3 models
- KEENON Robotics2 models
- Richtech Robotics2 models
- Artly Coffee1 model
- Blendid1 model
- Botrista1 model
In the press
Recent coverage mentioning Miso Robotics from third-party publications. Automatically surfaced; not part of the verified registry record.
Tech M&A Deals: Miso Robotics, Syndio, TrueFoundry - InfotechLead
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A $2 Billion Pizza Robot Dream Lives Again: A Comeback of Sorts for a Notorious Tech Failure - PMQ Pizza
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Flippy maker Miso Robotics buys Zume IP to launch pizza automation - Pizza Marketplace
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Miso Robotics Just Became the Food Industry's Largest AI and Robotics Patent Holder - QSR Web
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Miso Robotics Acquires Zume Pizza - Foodservice Equipment Reports
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Miso Robotics Acquires Zume Pizza Technology and IP to Expand Restaurant Automation Platform - Restaurant Technology News
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Maker of the Flippy Robot Buys a Software Firm and Evolves - Pasadena Now
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Restaurant AI and Robotics Leader Miso Robotics Acquires Zume Pizza’s Technology and Intellectual Property - EIN News
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AI is “One of the Largest Industries Ever”...And It’s Already Disrupting This $1T Market - Barchart
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The Convergence of Hospitality, AI, and Robotics - Part Two: Continuing the Conversation - Hospitality Net
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High hopes - Morning Brew
<a href="https://news.google.com/rss/articles/CBMiWEFVX3lxTE5wdnJadTdnTG1MQWluYUxMS3FMczI4a0RmWU0wOE9BOThTb3UwNjRyUGVRb1lkT0o3OUlzdzVpYTBTYWFWUVBHOGExZHQ2LUpXSEVHR3NNSlY?oc=5"…
Miso Robotics’ Flippy Fry Station robot surpasses 5M baskets - fastcasual.com
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Machine-readable surfaces
- Markdown mirror: /companies/miso-robotics.md
- RSS feed: /companies/miso-robotics/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/ed0eff92-417d-4a03-8e2b-7d74d28a5fc4
- Revision history: /companies/miso-robotics/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Bear Robotics3 models
- KEENON Robotics2 models
- Richtech Robotics2 models
- Artly Coffee1 model
- Blendid1 model
- Botrista1 model
Reality vs attention
Miso Robotics draws attention at the 76th percentile but verifies reality at the 46th percentile among food_service robots. Hype Gap +30.5, 2nd widest among food_service robots.
6-month trend
Analysis
Clean safety record across 1 verified deployment. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 21, 2026