Positec is a Chinese power tool and robotics company developing robotic lawn mowers under the WORX Landroid brand, with over 1 million units sold globally.

What does Positec make?

Positec has 2 robot models on the DEPLOY registry: Worx Landroid Vision, Worx Landroid Vision (Positec builds physical robots).

Is Positec publicly traded?

No. Positec is privately held and not publicly traded, per the DEPLOY registry.

Who competes with Positec?

On the DEPLOY registry, peer companies to Positec building in the same form factors include Ecovacs Robotics, Roborock, SharkNinja, iRobot.

Who is the CEO of Positec?

Don Gao is the ceo of Positec, per the DEPLOY registry.

How can I invest in Positec?

Positec is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today.

Where is Positec headquartered?

Positec is headquartered in Suzhou, China.

Positec is privately held; ownership sits with its founders and private investors.

Where does Positec operate robots?

Positec is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.

Is Positec a top robotics company?

On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Positec ranks in roughly the top 72% of companies tracked by the registry.

Positec has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.

Positec: robotics company

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Key facts

Robot

Landroid robotic mowers

Focus

Power tools and outdoor equipment

Brand

WORX is the brand, Positec is the parent company

Product

Worx Landroid Vision robotic lawn mower (neural network)

Funding

250M USD for autonomous mowers

Notable

First AI-only robotic mowing (2023)

Data & sources

Web sources

3

3 sources backing this record.View all →

Models (2)

View all models →

Previous platform

Worx Landroid Vision

The Worx Landroid Vision is a vision-only autonomous robotic lawn mower, notable as the first designed to navigate with neither a boundary wire, RTK antenna, nor LiDAR. It sees the lawn through a high-dynamic-range full-HD wide-angle camera, and an onboard neural network identifies and respects anything that is not grass, deciding in real time where to mow. Obstacle avoidance reacts within 0.05 seconds. Because it needs no perimeter wire or satellite base station, it requires effectively no installation, distinguishing it from the RTK-based wire-free mowers in the category.

serviceView model →

Current platform

Worx Landroid Vision

The Worx Landroid Vision is a vision-only autonomous robotic lawn mower, notable as the first designed to navigate with neither a boundary wire, RTK antenna, nor LiDAR. It sees the lawn through a high-dynamic-range full-HD wide-angle camera, and an onboard neural network identifies and respects anything that is not grass, deciding in real time where to mow. Obstacle avoidance reacts within 0.05 seconds. Because it needs no perimeter wire or satellite base station, it requires effectively no installation, distinguishing it from the RTK-based wire-free mowers in the category.

smart_homeView model →

Positec on the deployment map

Where Positec's robots are verified operating. Explore the deployment map by place and type.

The global deployment map →

Current leadership (2)

Don Gao Founder & CEO Positec Group
David Johnson President & CEO Positec Americas

Safety record

No incidents on record for Positec.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Full safety record: incidents, sourcing, and exposure data →

Recent coverage

Positec in third-party press

Robotic Lawn Mower Market Accelerates as AI Navigation Redefines Landscaping | CAGR 11.4% - Persistence Market Research - PR Newswire

Apr 28, 2026

Bain Capital invests in Positec to accelerate global growth and next-gen innovation - Bain Capital

Apr 10, 2026

Worx Unveils Landroid Vision Cloud, Redefining Autonomous Lawn Care with AI and RTK Cloud Precision - PR Newswire

Jan 6, 2026

Peer companies

Ecovacs Robotics19 models
Roborock19 models
SharkNinja14 models
iRobot9 models
Mammotion7 models
Segway-Ninebot6 models

Financial state

Reporting basis: private_reported
Lifecycle stage: growth
Counterparty risk class: moderate

Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.

Recent activity

Every change to this record is dated, sourced, and independently verified where marked.

Verified media addedVerifiedJun 7, 2026
Cut to Edge | WORX Landroid robotic mower
Record createdJun 6, 2026
Added to the verified registry

Full change history →

Sources (3)

https://www.worx.com/
https://www.landscapemanagement.net/worx-adds-new-wire-free-robotic-mower/
Worx Landroid Vision AI (Positec brand) · https://eu.worx.com/en/landroid/robotic-lawn-mower-vision-ai/ · 2026-06-16

Common questions

What is Positec?: Positec is a Chinese power tool and robotics company developing robotic lawn mowers under the WORX Landroid brand, with over 1 million units sold globally.
What does Positec make?: Positec has 2 robot models on the DEPLOY registry: Worx Landroid Vision, Worx Landroid Vision (Positec builds physical robots).
Is Positec publicly traded?: No. Positec is privately held and not publicly traded, per the DEPLOY registry.
Who competes with Positec?: On the DEPLOY registry, peer companies to Positec building in the same form factors include Ecovacs Robotics, Roborock, SharkNinja, iRobot.
Who is the CEO of Positec?: Don Gao is the ceo of Positec, per the DEPLOY registry.
How can I invest in Positec?: Positec is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today.
Where is Positec headquartered?: Positec is headquartered in Suzhou, China.
Who owns Positec?: Positec is privately held; ownership sits with its founders and private investors.
Where does Positec operate robots?: Positec is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
Is Positec a top robotics company?: On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Positec ranks in roughly the top 72% of companies tracked by the registry.
When was Positec founded?: Positec was founded in 1994.
Is Positec safe?: Positec has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.

Methodology: Verified · 3 sources (no primary) · last reviewed 2026-07-08

Verification posture

Verified

Low confidence

Review state

Stable

Last reviewed 2026-07-08

Sources by quality tier

3: unclassified; Unclassified source

The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.

Peer companies

Ecovacs Robotics19 models
Roborock19 models
SharkNinja14 models
iRobot9 models
Mammotion7 models
Segway-Ninebot6 models

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Machine-readable surfaces

Markdown mirror: /companies/positec.md
RSS feed: /companies/positec/feed.xml
JSON-LD: embedded in this page’s head
REST API: /v1/companies/a8e9b0c8-c1ad-4069-aa19-5b80f4f042cd
Revision history: /companies/positec/history
Data documentation: /data
Query this programmatically: Deploy MCP

Peer companies

Ecovacs Robotics19 models
Roborock19 models
SharkNinja14 models
iRobot9 models
Mammotion7 models
Segway-Ninebot6 models

Reality vs attention

Positec draws attention at the 32nd percentile but verifies reality at the 27th percentile among smart_home robots. Hype Gap +5.2, 6th widest among smart_home robots.

Reality27thpctileverified deployments vs smart_home robots

Attention32ndpctilemedia + video vs smart_home robots

Hype Gap +5.2Emerging

Compared to smart_home robots →

6-month trend

Peer rankingTop 72% of Smart Home

Open the Hype Gap chart →

Analysis

Clean safety record across 1 verified deployment. Deployment footprint remains limited relative to category peers.

Signal flags

New deployment

Dimension breakdown

Verified signal

95.0MED

12.08.0LOW

7.8MED

Insufficient data

Insufficient data

Attention (reach, not merit)

Market Presence →

11.311.3MED

DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.

DEPLOY Indices — verified vs claimed

Claim Integrity Fleet Reality Operator Repeat All indices

Last computed: Jul 21, 2026

Methodology Intelligence layer