SharkNinja

Explainers

Plain-language answers to the questions people ask about SharkNinja, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.

• What are home robots and how do they work?

  Home robots are autonomous household devices including robotic vacuums, robot mops, and robotic lawn mowers. The category is the highest-volume consumer robotics market by unit count. Autonomy depth ranges from sophisticated LiDAR SLAM with AI obstacle avoidance to simpler boundary-wire perimeter navigation depending on the product tier.

• What is SharkNinja's robot vacuum and how does it compare to Roomba?

  SharkNinja's Shark-branded robot vacuums are the primary US-headquartered competitor to iRobot Roomba in the consumer robotic vacuum market. SharkNinja went public on NYSE in August 2023 under ticker SN and competes across mid-range and premium segments with the Shark IQ and Shark Matrix product lines.

Current leadership (1)

• Mark Barrocas CEOreported, not verified

Safety record

No incidents on record for SharkNinja.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Peer companies

• Ecovacs Robotics19 models
• Roborock19 models
• iRobot9 models
• Mammotion7 models
• Segway-Ninebot6 models
• Dreame Technology5 models

Financial state

Reporting basis

sec_10k

Revenue disclosed

$5528600000 (sec_10k)

Lifecycle stage

mature

Counterparty risk class

low

Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.

Patent litigations (1)

• 1:19-cv-12125district_courtsettled · settled undisclosedas respondent2024-04-05

Recent activity

Every change to this record is dated, sourced, and independently verified where marked.

• Verified media added✓VerifiedJun 11, 2026

  Presenting the Shark AI Robot Vacuum

• Verified media added✓VerifiedJun 11, 2026

  Shark Matrix self-emptying robot vacuum setup

• Record createdJun 6, 2026

  Added to the verified registry

Full change history →

Sources (3)

1. https://www.sharkninja.com/ ↗
2. SharkNinja - Wikipedia · https://en.wikipedia.org/wiki/SharkNinja ↗
3. https://www.sharkclean.com ↗

Common questions

What is SharkNinja?

SharkNinja is an American home appliance company developing robot vacuums, cleaning solutions, and kitchen appliances. Founded by Mark Rosenzweig in 1994 and led by CEO Mark Barrocas, the company sells Shark robot vacuums and Ninja kitchen products globally.

What does SharkNinja make?

SharkNinja has 14 robot models on the DEPLOY registry: Stratos NeverTouch RV2720ZE, PowerDetect UV Reveal RV3025XEUSBL, PowerDetect ThermaCharged RV2920XE and 11 others (SharkNinja builds physical robots).

Is SharkNinja publicly traded?

Yes. SharkNinja is publicly traded on public markets, per the DEPLOY registry.

Who competes with SharkNinja?

On the DEPLOY registry, peer companies to SharkNinja building in the same form factors include Ecovacs Robotics, Roborock, iRobot, Mammotion.

Who is the CEO of SharkNinja?

Mark Barrocas is the ceo of SharkNinja, per the DEPLOY registry.