The verified answer
As of Aug 2026, DEPLOY verifies 10Beauty: 1 model. 1 source back the record.
Overview
Burlington, MA-based company building robotic manicure systems that perform the full manicure workflow using computer vision and robotic automation. Co-founded by Alex Shashou and Justin Effron (who previously founded ALICE hospitality software), 10Beauty raised 8M in total funding from investors including Story Ventures, Shine Capital, and Lerer Hippeau.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
Key facts
Fundingsee investors →
Co-CEOs
Product
CEO
Deployments
Launch
Expansion
Financial stage
Data & sources
Web sources
1
1 source backing this record.View all →
Models (1)
View all models →10Beauty on the deployment map
10Beauty has no verified deployments on the DEPLOY registry yet. Explore the deployment map by place and type.
No verified deployments for 10Beauty on the DEPLOY record yet. Track 10Beauty to know the moment the first one is verified.
Current leadership (2)
- Alex Shashou Co-Founder & Co-CEOreported, not verified
- Justin Effron Co-Founder & Co-CEOreported, not verified
Founders (2)
- Alex Shashoucofounder
- Justin Effroncofounder
Safety record
No incidents on record for 10Beauty.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
10Beauty in third-party press
Peer companies
- DJI7 models
- Boston Dynamics5 models
- Robotphoenix5 models
- Lightwheel3 models
- ATI Industrial Automation2 models
- Anvil Robotics2 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- early
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (1)
- Other2026-07-01
$24M(reported)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJul 2, 2026
Added to the verified registry
Sources (1)
Common questions
What is 10Beauty?
What does 10Beauty make?
Who competes with 10Beauty?
Who is the CEO of 10Beauty?
Where is 10Beauty headquartered?
Where does 10Beauty operate robots?
Is 10Beauty a top robotics company?
Is 10Beauty safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-07-18
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-07-18
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for 10Beauty.Peer companies
- DJI7 models
- Boston Dynamics5 models
- Robotphoenix5 models
- Lightwheel3 models
- ATI Industrial Automation2 models
- Anvil Robotics2 models
In the press
Recent coverage mentioning 10Beauty from third-party publications. Automatically surfaced; not part of the verified registry record.
10Beauty Raises $23.5 Million to Expand Robotic Manicure Platform Across Retail and Salons
10Beauty raised $23.5M led by Story Ventures, bringing total funding to $70M+. The company has agreements for ~850 robotic manicure machines across retail partners including Ulta…
The First Robotic Manicure System Launches at Ulta Beauty
10Beauty launched the first full-service robotic manicure system at Ulta Beauty in Braintree, MA. The five-step system uses computer vision and precision robotics for polish…
Manicure Robot 10Beauty Secures 3.5 Million in Funding
10Beauty raised 3.5M led by Story Ventures, bringing total to 8M, for its robotic manicure system co-founded by Alex Shashou and Justin Effron.
10Beauty announces autonomous manicure innovation, securing 8M in funding
10Beauty announced its autonomous manicure system and raised 8M in total funding led by Story Ventures and Shine Capital.
Machine-readable surfaces
- Markdown mirror: /companies/10beauty.md
- RSS feed: /companies/10beauty/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/ebeb7c40-40b2-45f5-83ca-cf0b7c7daf7d
- Revision history: /companies/10beauty/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- DJI7 models
- Boston Dynamics5 models
- Robotphoenix5 models
- Lightwheel3 models
- ATI Industrial Automation2 models
- Anvil Robotics2 models
Video
Episode 325 of The VentureFizz Podcast features Alex Shashou, Co-Founder & Co-CEO of 10Beauty. About 10 years ago, Peter Thiel is credited for saying “We wante
My nails this summer are thanks to a ROBOT! 10beautyofficial offers the first ever full-service robotic manicure & is now open in the Natick mall, at Nordstrom
Reality vs attention
10Beauty draws attention at the 37th percentile but verifies reality at the insufficient-data level among other robots.
6-month trend
Analysis
Active fundraising activity with a recent closing. Limited public visibility and press coverage relative to peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Aug 3, 2026