10Beauty

Current leadership (2)

• Alex Shashou Co-Founder & Co-CEOreported, not verified
• Justin Effron Co-Founder & Co-CEOreported, not verified

Founders (2)

• Alex Shashoucofounder
• Justin Effroncofounder

Safety record

No incidents on record for 10Beauty.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Peer companies

• DJI7 models
• Boston Dynamics5 models
• ATI Industrial Automation2 models
• Embodied2 models
• EverestLabs2 models
• Forth Engineering2 models

Financial state

Reporting basis

private_reported

Lifecycle stage

early

Counterparty risk class

low

Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.

Sources (1)

1. https://www.businesswire.com/news/home/20260701047896/en/10Beauty-Raises-%2423.5M-Led-by-Story-Ventures-to-Expand-Robotic-Manicures-to-Retail-and-Salons ↗

Common questions

What is 10Beauty?

Burlington, MA-based company building robotic manicure systems that perform the full manicure workflow using computer vision and robotic automation. Co-founded by Alex Shashou and Justin Effron (who previously founded ALICE hospitality software), 10Beauty raised 8M in total funding from investors including Story Ventures, Shine Capital, and Lerer Hippeau.

Where is 10Beauty based?

10Beauty is based in Burlington, MA.

What does 10Beauty make?

10Beauty has 1 robot model on the DEPLOY registry: 10Beauty Manicure System (10Beauty builds physical robots).

Where does 10Beauty operate robots?

10Beauty is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.

Is 10Beauty safe?

10Beauty has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.