The verified answer
As of Oct 2026, DEPLOY verifies 10Beauty: 1 model, 6 deployments across 3 regions, $23.5M raised. 1 source back the record.
Overview
Burlington, MA-based company building robotic manicure systems that perform the full manicure workflow using computer vision and robotic automation. Co-founded by Alex Shashou and Justin Effron (who previously founded ALICE hospitality software), 10Beauty raised 8M in total funding from investors including Story Ventures, Shine Capital, and Lerer Hippeau.
Verified record
- Verified deployments
- 6 deployments on file
- Active incidents
- None on file
Valuation of record
DEPLOY VERIFIEDPriced roundOther post-money
Key facts
Fundingsee investors →
Co-CEOs
Total fundingsee investors →
Investorssee investors →
Product
CEO
Deployments
Launch
Expansion
Financial stage
Data & sources
Web sources
1
1 source backing this record.View all →
Models (1)
View all models →10Beauty on the deployment map
View the global map6 verified deployments across 3 regions, newest verified Oct 2025. Explore where 10Beauty's robots are operating, by place and type.
- operational10Beauty Manicure System at Westwood, Massachusetts, USA →Northeast · verified Oct 2025
- operational10Beauty Manicure System at Naperville →Illinois · verified Oct 2025
- operational10Beauty Manicure System at Everett, Massachusetts, USA →Northeast · verified Sep 2025
- operational10Beauty Manicure System at Watertown, Massachusetts, USA →Northeast · verified Aug 2025
- operational10Beauty Manicure System at Yonkers, New York, USA →Northeast · verified Jan 2025
- operational10Beauty Manicure System at Chicago, Illinois, USA →Midwest · verified Jan 2025
View the full 10Beauty deployment record →
Relationships
Current leadership (2)
- Alex Shashou Co-Founder & Co-CEOreported, not verified
- Justin Effron Co-Founder & Co-CEOreported, not verified
Founders (2)
- Alex Shashoucofounder
- Justin Effroncofounder
Safety record
No incidents on record for 10Beauty.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- 10Beauty6 deployments
Recent coverage
10Beauty in third-party press
Peer companies
- Roborock20 models
- Unitree Robotics10 models
- DJI7 models
- DLR Institute of Robotics and Mechatronics6 models
- Gobio Robot6 models
- Orbbec6 models
Financial state
- Total funding
- $23.5M
- Reporting basis
- private_reported
- Lifecycle stage
- early
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (1)
- Other2026-07-01
$24M(reported) · $118M post
Investors: Story Ventures (lead), Karlie Kloss (follow), Bethenny Frankel (follow), Victoria Beckham (follow)
Timeline
Every recorded move in 10Beauty’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
Funding roundOther funding round
2026-07-01Other raising $23500000
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJul 2, 2026
Added to the verified registry
- Deployment verifiedVerifiedOct 1, 2025
10Beauty Manicure System at Westwood, Massachusetts, USA
- Deployment verifiedVerifiedOct 1, 2025
10Beauty Manicure System at Naperville
- Deployment verifiedVerifiedSep 1, 2025
10Beauty Manicure System at Everett, Massachusetts, USA
- Deployment verifiedVerifiedAug 1, 2025
10Beauty Manicure System at Watertown, Massachusetts, USA
Sources (1)
Common questions
What is 10Beauty?
What does 10Beauty make?
Is 10Beauty publicly traded?
Who competes with 10Beauty?
Who is the CEO of 10Beauty?
How can I invest in 10Beauty?
Where is 10Beauty headquartered?
How much funding has 10Beauty raised?
Who owns 10Beauty?
Where does 10Beauty operate robots?
How many robots has 10Beauty deployed?
Is 10Beauty a top robotics company?
Is 10Beauty safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-08-21
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-08-21
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for 10Beauty.Peer companies
- Roborock20 models
- Unitree Robotics10 models
- DJI7 models
- DLR Institute of Robotics and Mechatronics6 models
- Gobio Robot6 models
- Orbbec6 models
In the press
Recent coverage mentioning 10Beauty from third-party publications. Automatically surfaced; not part of the verified registry record.
10Beauty Raises $23.5 Million to Expand Robotic Manicure Platform Across Retail and Salons
10Beauty raised $23.5M led by Story Ventures, bringing total funding to $70M+. The company has agreements for ~850 robotic manicure machines across retail partners including Ulta…
The First Robotic Manicure System Launches at Ulta Beauty
10Beauty launched the first full-service robotic manicure system at Ulta Beauty in Braintree, MA. The five-step system uses computer vision and precision robotics for polish…
Manicure Robot 10Beauty Secures 3.5 Million in Funding
10Beauty raised 3.5M led by Story Ventures, bringing total to 8M, for its robotic manicure system co-founded by Alex Shashou and Justin Effron.
10Beauty announces autonomous manicure innovation, securing 8M in funding
10Beauty announced its autonomous manicure system and raised 8M in total funding led by Story Ventures and Shine Capital.
Machine-readable surfaces
- Markdown mirror: /companies/10beauty.md
- RSS feed: /companies/10beauty/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/ebeb7c40-40b2-45f5-83ca-cf0b7c7daf7d
- Revision history: /companies/10beauty/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Roborock20 models
- Unitree Robotics10 models
- DJI7 models
- DLR Institute of Robotics and Mechatronics6 models
- Gobio Robot6 models
- Orbbec6 models
Video
Episode 325 of The VentureFizz Podcast features Alex Shashou, Co-Founder & Co-CEO of 10Beauty. About 10 years ago, Peter Thiel is credited for saying “We wante
My nails this summer are thanks to a ROBOT! 10beautyofficial offers the first ever full-service robotic manicure & is now open in the Natick mall, at Nordstrom
Heat Index
Category contender75/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
10Beauty draws attention at the 50th percentile but verifies reality at the 90th percentile among other robots. Hype Gap -39.2, 190th widest among other robots.
6-month trend
Analysis
Clean safety record across 6 verified deployments. Active fundraising activity with a recent closing. Limited public visibility and press coverage relative to peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Oct 2, 2026