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Deployment

10Beauty Manicure System at Westwood, Massachusetts, USA

Burlington, MA-based company building robotic manicure systems that perform the full manicure workflow using computer vision and robotic automation. Co-founded by Alex Shashou and Justin Effron (who previously founded ALICE hospitality software), 10Beauty raised 8M in total funding from investors including Story Ventures, Shine Capital, and Lerer Hippeau.

10Beauty Manicure System by 10Beauty · Catalog entry · 1 source · not yet field-verified

Track 10Beauty Manicure System at Westwood, Massachusetts, USA

Recent coverage

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10Beauty robotic manicure at Ulta Beauty Westwood, MA. WWD confirmed pilot began at Ulta Braintree MA with rollout to multiple stores.

Safety record

No incidents on record for 10Beauty Manicure System at Westwood, Massachusetts, USA.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Trust tier
Catalog entry · 1 source · not yet field-verifiedhow tiers work →
Last updated
2026-08-12
Model
10Beauty Manicure System
Company
10Beauty
Location
Westwood, Massachusetts, USA
Status
operational
First seen
2025-10-01
ID
04ddce16-1dbb-498b-a009-e4c739763494

Timeline

  1. Oct 2025
    First recorded
    10Beauty Manicure System first documented operating at Westwood, Massachusetts, USA.
  2. Aug 2026
    Current status: operational, reviewed
    Latest recorded state. New status transitions append here as the deployment-status recorder produces them.

On the deployment map

Operates worldwide

10Beauty Manicure System is deployed globally rather than at a single verified site, so there is no map pin.

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10Beauty Manicure System operates in Westwood, Massachusetts, USA. Explore the full verified map:

Sources (1)

  1. https://wwd.com/beauty-industry-news/beauty-features/robot-manicure-10beauty-ulta-launch-1238341265/
Methodology: Verified · 1 source (no primary) · last reviewed 2026-08-12

Verification posture

Verified

Low confidence

Review state

Stable

Last reviewed 2026-08-12

Maturity + lifecycle

Maturity stage: commercial

Lifecycle: active

Architectural position

Cohort: other

Sources by quality tier

1
unclassified
Unclassified source

The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.

Methodology surface for 10Beauty Manicure System at Westwood, Massachusetts, USA.

Common questions

What is the 10Beauty Manicure System deployment at Westwood, Massachusetts, USA?
10Beauty Manicure System, built by 10Beauty, is recorded as a deployment at Westwood, Massachusetts, USA on the DEPLOY registry. 10Beauty operates the deployment directly.
Who operates 10Beauty Manicure System at Westwood, Massachusetts, USA?
10Beauty, the manufacturer of 10Beauty Manicure System, operates this deployment directly. This is a maker-deploys-its-own-product arrangement rather than a customer pilot.
When did the 10Beauty Manicure System deployment at Westwood, Massachusetts, USA go live?
The deployment is recorded as starting October 1, 2025 on the DEPLOY registry. Earlier activity may exist but is not yet sourced.
Have there been incidents at the 10Beauty Manicure System deployment at Westwood, Massachusetts, USA?
No active incidents affecting this deployment are recorded on the DEPLOY registry. Absence of recorded incidents is not a guarantee no incident occurred; DEPLOY records only sourced incidents and suppresses retracted ones.

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