Company
John Deere
Deere & Company (Moline IL; NYSE:DE): major agricultural-equipment maker running an autonomous-tractor + See & Spray targeted-herbicide robotics program.
- Founded
- 1837
- HQ
- Moline, Illinois, USA
- Status
- public (NYSE:DE)
- Models
- 1
Verified profile
4
Sources on record
2
Tracked changes
Updated 14 days ago
Last verified change
Key facts
Commercial product
See & Spray targeted herbicide (Blue River lineage): ~5M acres in 2025.
Autonomy
Autonomous 8R (tillage, commercial) + CES-2025 9RX/5ML (early rollout); Bear Flag Robotics ($250M, 2021) + Blue River ($305M, 2017) acquisitions.
Legal name
Deere & Company
Stock listing
NYSE:DE
Industry
Major agricultural-equipment maker
Deploy Watch
Track John Deere on Deploy.
We notify you when a verified state change lands on the record, not when the company issues a claim.
Data & sources
- Press releases1
- News coverage2
- Web sources1
4 sources backing this record.View all →
Models (1)
View all models →Current leadership (7)
- Jahmy Hindman SVP & Chief Technology OfficerIR-verified
- Willy Pell VP Autonomy / CEO Blue River Technologysecondary-verified
- Joe Liefer Senior Product Manager, Autonomyreported, not verified
- Sarah Schinckel Director, Emerging Technologiesreported, not verified
- John C. May Chairman & CEOsecondary-verified
- Josh Jepsen executivesince 2020-01-01SEC-verified
- John C. May ceosince 2019-11-01SEC-verified
Board (1)
- John C. May chair
Former / Previously (1)
- Jorge Heraud VP Automation & Autonomy (former)secondary-verified
Safety record
No incidents on record for John Deere.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Recent coverage
John Deere in third-party press
Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- GreenField Robotics2 models
- HG Robotics2 models
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Acquisitions (3)
- acquired GUSS Automationfull acquisition2023-06-01
- acquired Bear Flag Roboticsfull acquisition2021-08-05
- acquired Blue River Technologyfull acquisition2017-09-06
Sources (4)
- https://www.deere.com/en/news/all-news/autonomous-9RX/
- https://www.therobotreport.com/john-deere-harvests-the-seeds-of-large-vehicle-autonomy/
- https://www.globalagtechinitiative.com/in-field-technologies/robotics-automation/john-deere-customers-use-see-spray-technology-across-five-million-acres-in-2025/
- https://www.therobotreport.com/john-deere-acquiring-bear-flag-robotics-250m/
Common questions
- What is John Deere?
- Deere & Company (Moline IL; NYSE:DE): major agricultural-equipment maker running an autonomous-tractor + See & Spray targeted-herbicide robotics program.
- Where is John Deere based?
- John Deere is based in Moline, Illinois, USA.
- When was John Deere founded?
- John Deere was founded in 1837.
- What does John Deere make?
- John Deere has 1 robot model on the DEPLOY registry: John Deere autonomous tractor + See & Spray (John Deere builds both physical robots and the AI that runs them).
- Where does John Deere operate robots?
- John Deere is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is John Deere safe?
- John Deere has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 4 sources (1 primary) · last reviewed 2026-06-28
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-06-28
Sources by quality tier
- 2
- secondary-trade-publication
- Trade publication
- 1
- primary-company-ir
- Company IR disclosure
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for John Deere.Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- GreenField Robotics2 models
- HG Robotics2 models
In the press
Recent coverage mentioning John Deere from third-party publications. Automatically surfaced; not part of the verified registry record.
John Deere adds autonomous-ready tech to 8 Series tractors - MSN
<a…
Autonomous Tractors Market Size, Share | Industry Report [2034] - Fortune Business Insights
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US Sugar deploys fleet of autonomous John Deere tractors in Florida - The Fence Post
<a…
U.S. Sugar deploys autonomous John Deere tractor fleet across 255,000 acres - Future Farming
<a…
TorqueAGI Announces Collaborations with NVIDIA, John Deere, and Dexterity to Advance Physical AI for Enterprise-Grade Robots - PRWeb
<a…
Q&A: John Deere shares update on autonomous mower for commercial landscaping - Landscape Management
<a…
From Robotics Competitions to Autonomous Tractors: Sarah Heimlich’s Journey - John Deere
<a…
US Sugar deploys autonomous John Deere tractor fleet
US Sugar deployed five autonomous John Deere tractors equipped with Autonomous Solutions Inc Vehicle Automation Kit across 255000 acres in South Florida, representing the nations…
U.S. Sugar deploys autonomous John Deere tractor fleet - Equipment Finance News
<a…
U.S. Sugar puts the country’s largest autonomous tractor fleet to work in the cane fields - Florida Politics
<a…
U.S. Sugar, Autonomous Solutions, Inc., and Everglades Equipment Group Announce Nation’s Largest Commercial Deployment of Autonomous Tractors in American Sugar Industry - Business Wire
<a…
Deere and Mercedes-Benz Invest in Humanoid Robots - Assembly Magazine
<a…
Machine-readable surfaces
- Markdown mirror: /companies/john-deere.md
- RSS feed: /companies/john-deere/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/c6fa1c93-2675-490a-9dac-4bbe951a16cf
- Revision history: /companies/john-deere/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- GreenField Robotics2 models
- HG Robotics2 models
Video
Tony Finau, Rickie Fowler and Tom Kim will all be in Round Three and Four. Leaderboard update as of 4:30 p.m. More John Deere Classic: https://www.wqad.com/johndeereclassic Follow Kory: https://www.facebook.com/WQADKo
Dave Herrell with Visit Quad Cities stopped by The Current to share the numbers behind one of our community's biggest events. More news: www.wqad.com Down
For nearly 30 years, Deere and Company has been the the title sponsor of the JDC. More news: www.wqad.com Download the WQAD News 8 streaming app to your T
An undercover spot at TPC Deere Run is serving up hot breakfast sandwiches for volunteers. More news: www.wqad.com Download the WQAD News 8 streaming app
Neil Dahlstrom is the manager of the historic John Deere archives. He talks about the John Deere Classic's connection to the community over the years.
11-year-old Beckett Kays is from the Peoria area and is keeping his eye out for one of his favorite golfers, Jordan Spieth. More John Deere Classic: https:/
Caddy Queen Cathy is in charge of all the caddies, making sure they have everything they need with extra perks. "More news: www.wqad.com Download the WQAD
DEPLOY Intelligence Score
33.1/ 100
6-month trend
Analysis
Clean safety record across 2 verified deployments. Limited public funding data for capital position assessment.
Signal flags
Dimension breakdown
Safety Record
Market Presence
Deployment Scale
Funding Health
IP Activity
Hiring Signal
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
Last computed: Jul 3, 2026
Intelligence layer