DEPLOYDatabase

Company

John Deere

Deere & Company (Moline IL; NYSE:DE): major agricultural-equipment maker running an autonomous-tractor + See & Spray targeted-herbicide robotics program.

Founded
1837
HQ
Moline, Illinois, USA
Status
public (NYSE:DE)

Models

1

Deploy Watch

Track John Deere on Deploy.

We notify you when a verified state change lands on the record, not when the company issues a claim.

Key facts

Commercial product

See & Spray targeted herbicide (Blue River lineage): ~5M acres in 2025.

Autonomy

Autonomous 8R (tillage, commercial) + CES-2025 9RX/5ML (early rollout); Bear Flag Robotics ($250M, 2021) + Blue River ($305M, 2017) acquisitions.

Legal name

Deere & Company

Stock listing

NYSE:DE

Industry

Major agricultural-equipment maker

Data & sources

Press releases

1

News coverage

2

Web sources

1

4 sources backing this record.View all →

Relationships

Explainers

Plain-language answers to the questions people ask about John Deere, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.

  • What is an agricultural robot?

    An agricultural robot is a robot that performs farming tasks (autonomous tractor operations, weed identification, planting, harvesting, dairy automation) in field or barn environments. DEPLOY tracks 8 verified agricultural entities; 3 of the 8 are distressed, defunct, or restructured (Monarch acquired by Caterpillar April 2026 + Naïo judicial recovery + Iron Ox defunct via Inevitable Tech). The verified-vs-claimed gap is wider in farm robotics than in any other category DEPLOY covers. Surface that transparently when evaluating agricultural robotics commercialization.

  • What is John Deere Autonomous?

    John Deere Autonomous is John Deere's autonomous-equipment program operating verified commercial farm deployment at meaningful scale. See & Spray (computer-vision-targeted herbicide application) deploys across approximately 5 million verified acres per Deere investor materials. The 8R autonomous tractor operates tillage-only (not full-task autonomy); the 9RX and 5ML announced at CES 2025 are in early rollout, not at-scale shipping. Foundational acquisitions: Blue River Technology (2017, ~$305M; See & Spray foundation) and Bear Flag Robotics (2021, ~$250M; autonomy stack). Deere is the largest verified commercial deployer in DEPLOY's agricultural cohort, the verified-at-scale exemplar contrasting with Monarch's collapse and Iron Ox's defunction.

Current leadership (7)

Board (1)

Former / Previously (1)

  • Jorge Heraud VP Automation & Autonomy (former)secondary-verified

Safety record

No incidents on record for John Deere.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Full safety record: incidents, sourcing, and exposure data →

Recent coverage

John Deere in third-party press

Peer companies