Models
1
Deploy Watch
Track John Deere on Deploy.
We notify you when a verified state change lands on the record, not when the company issues a claim.
Key facts
Commercial product
Autonomy
Legal name
Stock listing
Industry
Data & sources
Press releases
1
News coverage
2
Web sources
1
4 sources backing this record.View all →
Models (1)
View all models →John Deere on the deployment map
Where John Deere's robots are verified operating. Explore the deployment map by place and type.
Relationships
Explainers
Plain-language answers to the questions people ask about John Deere, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
- What is an agricultural robot?
An agricultural robot is a robot that performs farming tasks (autonomous tractor operations, weed identification, planting, harvesting, dairy automation) in field or barn environments. DEPLOY tracks 8 verified agricultural entities; 3 of the 8 are distressed, defunct, or restructured (Monarch acquired by Caterpillar April 2026 + Naïo judicial recovery + Iron Ox defunct via Inevitable Tech). The verified-vs-claimed gap is wider in farm robotics than in any other category DEPLOY covers. Surface that transparently when evaluating agricultural robotics commercialization.
- What is John Deere Autonomous?
John Deere Autonomous is John Deere's autonomous-equipment program operating verified commercial farm deployment at meaningful scale. See & Spray (computer-vision-targeted herbicide application) deploys across approximately 5 million verified acres per Deere investor materials. The 8R autonomous tractor operates tillage-only (not full-task autonomy); the 9RX and 5ML announced at CES 2025 are in early rollout, not at-scale shipping. Foundational acquisitions: Blue River Technology (2017, ~$305M; See & Spray foundation) and Bear Flag Robotics (2021, ~$250M; autonomy stack). Deere is the largest verified commercial deployer in DEPLOY's agricultural cohort, the verified-at-scale exemplar contrasting with Monarch's collapse and Iron Ox's defunction.
Current leadership (7)
- Jahmy Hindman SVP & Chief Technology OfficerIR-verified
- Willy Pell VP Autonomy / CEO Blue River Technologysecondary-verified
- Joe Liefer Senior Product Manager, Autonomyreported, not verified
- Sarah Schinckel Director, Emerging Technologiesreported, not verified
- John C. May Chairman & CEOsecondary-verified
- Josh Jepsen executivesince 2020-01-01SEC-verified
- John C. May ceosince 2019-11-01SEC-verified
Board (1)
- John C. May chair
Former / Previously (1)
- Jorge Heraud VP Automation & Autonomy (former)secondary-verified
Safety record
No incidents on record for John Deere.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
John Deere in third-party press
Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- GreenField Robotics2 models
- HG Robotics2 models
Supplied by (2)
Compute / semiconductor
- NVIDIAvia John Deere autonomous tractor + See & SprayNVIDIA Jetson Orin -- AI compute for See & Spray weed detection and autonomous guidancesupplies
Sensors
- Trimble Inc.via John Deere autonomous tractor + See & SprayTrimble GNSS guidance platform -- precision positioning integrated via John Deere acquisitionsupplies
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships (2)
- US Sugar x John Deere x ASI Autonomous Tractor Fleet with US Sugardeployment
- Carbon Robotics x John Deere with Carbon Roboticstechnologyreported, not operationally verified
Acquisitions (3)
- acquired GUSS Automationfull acquisition2023-06-01
- acquired Bear Flag Roboticsfull acquisition2021-08-05
- acquired Blue River Technologyfull acquisition2017-09-06
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Review status verifiedVerifiedJun 19, 2026
unreviewed -> reverified
- Verified media addedVerifiedJun 8, 2026
Autonomous 8R Tractor | John Deere Precision Ag
- Verified media addedVerifiedJun 4, 2026
John Deere autonomous tractors
- Record createdJun 3, 2026
Added to the verified registry
- Deployment verifiedVerifiedApr 1, 2025
John Deere autonomous tractor + See & Spray at Mosinee, Wisconsin
Sources (4)
- https://www.deere.com/en/news/all-news/autonomous-9RX/
- https://www.therobotreport.com/john-deere-harvests-the-seeds-of-large-vehicle-autonomy/
- https://www.globalagtechinitiative.com/in-field-technologies/robotics-automation/john-deere-customers-use-see-spray-technology-across-five-million-acres-in-2025/
- https://www.therobotreport.com/john-deere-acquiring-bear-flag-robotics-250m/
Common questions
- What is John Deere?
- Deere & Company (Moline IL; NYSE:DE): major agricultural-equipment maker running an autonomous-tractor + See & Spray targeted-herbicide robotics program.
- What does John Deere make?
- John Deere has 1 robot model on the DEPLOY registry: John Deere autonomous tractor + See & Spray (John Deere builds both physical robots and the AI that runs them).
- Is John Deere publicly traded?
- Yes. John Deere is publicly traded on public markets, per the DEPLOY registry.
- Who competes with John Deere?
- On the DEPLOY registry, peer companies to John Deere building in the same form factors include DJI, Naio Technologies, WORX Landroid, Carbon Robotics.
- Who is the CEO of John Deere?
- John C. May is the ceo of John Deere, per the DEPLOY registry.
- How can I invest in John Deere?
- John Deere is publicly traded (public markets), so its shares can be bought through any broker.
- Where is John Deere headquartered?
- John Deere is headquartered in Moline, Illinois, USA.
- Who owns John Deere?
- John Deere is publicly held by its shareholders.
- Where does John Deere operate robots?
- John Deere is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is John Deere a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, John Deere ranks in roughly the top 16% of companies tracked by the registry.
- When was John Deere founded?
- John Deere was founded in 1837.
- Is John Deere safe?
- John Deere has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 4 sources (1 primary) · last reviewed 2026-07-18
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-18
Sources by quality tier
- 2
- secondary-trade-publication
- Trade publication
- 1
- primary-company-ir
- Company IR disclosure
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for John Deere.Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- GreenField Robotics2 models
- HG Robotics2 models
In the press
Recent coverage mentioning John Deere from third-party publications. Automatically surfaced; not part of the verified registry record.
The FTC Settlement With John Deere Is a Huge Win for the Right-to-Repair Movement
After more than a decade of pushback, farmers and repair advocates have won access to equipment and services John Deere had long kept under its control.
John Deere adds autonomous-ready tech to 8 Series tractors - MSN
<a…
US Sugar deploys fleet of autonomous John Deere tractors in Florida
US Sugar deployed a fleet of five unmanned John Deere tractors across 255,000 acres in south Florida, equipped with Autonomous Solutions Inc Vehicle Automation Kit, marking a…
US Sugar Deploys Fleet of Autonomous John Deere Tractors in Florida
US Sugar Deploys Fleet of Autonomous John Deere Tractors
Autonomous Tractors Market Size, Share | Industry Report [2034] - Fortune Business Insights
<a…
US Sugar deploys fleet of autonomous John Deere tractors in Florida - The Fence Post
<a…
U.S. Sugar deploys autonomous John Deere tractor fleet across 255,000 acres - Future Farming
<a…
TorqueAGI Announces Collaborations with NVIDIA, John Deere, and Dexterity to Advance Physical AI for Enterprise-Grade Robots - PRWeb
<a…
Q&A: John Deere shares update on autonomous mower for commercial landscaping - Landscape Management
<a…
From Robotics Competitions to Autonomous Tractors: Sarah Heimlich’s Journey - John Deere
<a…
US Sugar deploys autonomous John Deere tractor fleet
US Sugar deployed five autonomous John Deere tractors equipped with Autonomous Solutions Inc Vehicle Automation Kit across 255000 acres in South Florida, representing the nations…
Machine-readable surfaces
- Markdown mirror: /companies/john-deere.md
- RSS feed: /companies/john-deere/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/c6fa1c93-2675-490a-9dac-4bbe951a16cf
- Revision history: /companies/john-deere/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- GreenField Robotics2 models
- HG Robotics2 models
Video
Tony Finau, Rickie Fowler and Tom Kim will all be in Round Three and Four. Leaderboard update as of 4:30 p.m. More John Deere Classic: https://www.wqad.com/joh
From disaster relief to family businesses, three people from across the U.S. were chosen as finalists in Deere's "Building America" Contest. "More news: www.
The display was put together by Uncommon Ground, which also helps News 8 set up The 19th Hole set at TPC Deere Run. More John Deere Classic: https://www.wqa
Your John Deere Classic Fan of the Day for July 5, 2026, may have forgotten to check the forecast, but he's making the most of tournament day anyway!
Chris Gotterup was presented with the championship trophy after winning the 2026 John Deere Classic on Sunday.
Kit in use; John Deere X9 1100 combine harvester with HD45X 13.7m header John Deere 6R tractor with AgriHire trailer Location: Rendham, Suffolk Recorded 2nd J
It's hot out at TPC Deere Run as the first round of tournament play kicks off. Here's how spectators can make sure they are staying safe at the course. More
2021 JDC Champion Lucas Glover remains on top of the leaderboard as of 1 p.m. Saturday, followed by Zac Blair, Jackson Suber and Lee Hodges.
Chris Gotterup reflects on his John Deere Classic victory and what winning the tournament means to him. "More news: www.wqad.com Download the WQAD News 8
At the John Deere Classic, caddies have their own caddy tent and a team dedicated to creating an elite caddy experience.
Karl Vilips and his dad created his YouTube channel when he was six years old. Over 800 videos and 38,000 subscribers later, his dreams are coming true. "Mor
Thousands of fans gathered at the 18th green after the 2026 John Deere Classic to enjoy the tournament's annual Concerts on the Course. "More news: www.wqad.
Cathy McMahon, sometimes called the "Caddy Queen," discusses what her role looks like at TPC Deere Run. More John Deere Classic: https://www.wqad.com/johnde
Volunteers at the practice range spend their day sorting golf balls by brand and type so players can pick the kind they'd like. More John Deere Classic: htt
More Good Morning Quad Cities: https://www.wqad.com/good-morning-quad-cities More news: www.wqad.com Download the WQAD News 8+ streaming app for free: https
Just last week, the PGA announced a new imagined tour with two series: the Champions and Challengers. Golfers at this year's JDC shared their thoughts. More J
Mara Downing, Vice President of John Deere's Global Brand and Communications, breaks down the company's unique connection the tournament and community.
The Patriot Parachute Team jumped onto TPC Deere Run on America's 250th Anniversary. "More news: www.wqad.com Download the WQAD News 8 streaming app to yo
Bill Anderson is a longtime JDC volunteer and oversees the volunteers who ensure the gallery is quiet and adheres to golf etiquette. More news: www.wqad.com
The PGA Tour is restructuring into a 2-tiered system starting in 2028. Senior golf insider George McNeilly breaks down what this means for the John Deere Classi
News 8 Sports' Jenna Minor and Kory Kuffler are joined by Celia Palermo with the PGA Tour as they recap the JDC Pro-Am. More John Deere Classic: https://www.
John Deere Classic tournament director Andrew Lehman joined the News 8 crew for a special edition of The Current on the Course.
Meet Bruce Asmussen, who said his outfit is the most American stuff he could come up with. More John Deere Classic: https://www.wqad.com/johndeereclassic
The Iowa State grad and Korn Ferry Tour rookie is making his PGA Tour debut at the JDC. Here's why the place is so special to him. More John Deere Classic: htt
Tournament Director Andrew Lehman reveals what it takes to bring Caitlin Clark, the Savannah Bananas, Carrie Underwood and more to the Classic.
11-year-old Beckett Kays is from the Peoria area and is keeping his eye out for one of his favorite golfers, Jordan Spieth. More John Deere Classic: https:/
News 8 Meteorologist Morgan Strackbein speaks with PGA Tour Meteorologist Stewart Williams to discuss how storms could impact the 2026 John Deere Classic.
For nearly 30 years, Deere and Company has been the the title sponsor of the JDC. More news: www.wqad.com Download the WQAD News 8 streaming app to your T
Crews cut down the Hewitt tree in the middle of the fairway, added bunkers to the right, moved another up on the left and moved the tee box back. More John D
Is it really the John Deere Classic without the famous pork chop sandwiches? Cooks told us they make 500-600 a day. More John Deere Classic: https://www.wqa
Reality vs attention
John Deere draws attention at the 97th percentile but verifies reality at the 73rd percentile among ag robots. Hype Gap +24.4, 7th widest among ag robots.
6-month trend
Analysis
Clean safety record across 3 verified deployments. Meaningful press and media coverage across the period. Limited public funding data for capital position assessment.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 19, 2026