The verified answer
As of Aug 2026, DEPLOY verifies Blue River Technology: 1 model. 1 source back the record.
CategoryAgricultural robots
Overview
Agricultural robotics company developing AI-driven See & Spray systems for precision weed control. Acquired by John Deere for $305M in September 2017, operating as an independent subsidiary.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
Valuation of record
DEPLOY VERIFIEDAcquisitionAcquired by John Deere
Key facts
Co-founder/CEO
HQ
Founded
Acquisition
Product
Deployment
See & Spray Ultimate 2.0
Incidents
Data & sources
Web sources
1
1 source backing this record.View all →
Models (1)
View all models →Blue River Technology on the deployment map
View the global mapBlue River Technology has no verified deployments on the DEPLOY registry yet. Explore the deployment map by place and type.
No verified deployments for Blue River Technology on the DEPLOY record yet. Track Blue River Technology to know the moment the first one is verified.
Founders (1)
- Jorge Heraudcofounderno longer at company
Former / Previously (1)
- Jorge Heraud CEO & Co-founderSEC-verified
Safety record
No incidents on record for Blue River Technology.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
Blue River Technology in third-party press
Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- Solinftec3 models
- GreenField Robotics2 models
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- acquired
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Acquisitions (1)
- acquired by John Deerefull acquisition2017-09-06
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJun 24, 2026
Added to the verified registry
Sources (1)
Common questions
What is Blue River Technology?
What does Blue River Technology make?
Is Blue River Technology publicly traded?
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Where does Blue River Technology operate robots?
Is Blue River Technology a top robotics company?
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Is Blue River Technology safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-08-05
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-08-05
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Blue River Technology.Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- Solinftec3 models
- GreenField Robotics2 models
In the press
Recent coverage mentioning Blue River Technology from third-party publications. Automatically surfaced; not part of the verified registry record.
John Deere See & Spray: AI Slashes Herbicide Use by 50%
In 2025, See & Spray transformed US farming with 98% weed ID accuracy and 50% herbicide reduction, deployed across American farms.
John Deere Acquires See & Spray Robotics Startup Blue River Technology for 05M
John Deere acquired Blue River Technology for 05M, integrating its See & Spray agricultural robotics technology into Deere's precision agriculture platform.
Deere to advance machine learning capabilities in acquisition of Blue River Technology
Deere & Company signed a definitive agreement to acquire Blue River Technology for $305M, planning to keep the 60-person firm in Sunnyvale as an independent subsidiary.
Machine-readable surfaces
- Markdown mirror: /companies/blue-river-technology.md
- RSS feed: /companies/blue-river-technology/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/65819dc8-80ca-4279-99e8-dac94a3473a6
- Revision history: /companies/blue-river-technology/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- Solinftec3 models
- GreenField Robotics2 models
Video
Blue River Technology's See & Spray machine equips farmers to apply herbicide only to weeds, using less than 1/10th the herbicide of typical weed control. See &
Blue River Technology's See & Spray machine equips farmers to apply herbicide only to weeds, using less than 1/10th the herbicide of typical weed control. See &
Emerging technologies such as artificial intelligence, computer vision and robotics are just beginning to be integrated into production agriculture. These techn
See & Spray is Blue River Technology's solution to chemical resistant weeds. We shared this video at the 2017 Commodity Classic in San Antonio, TX.
Blue River Technology leverages cutting-edge technologies like computer vision and machine learning to create machines that are as intelligent as they are innov
Video of the latest generation LettuceBot thinnning in the Salinas Valley. Thinning 3 80-inch beds with 6 seedlines each, LettuceBot makes over 90 decisions a s
Blue River Technology is teaming up with John Deere, and they're about to change the world of Precision Ag when it comes to spraying.
Blue River Technology is a company that creates intelligent machinery that solves monumental challenges for their customers. They empower their customers, who a
https://caseism.com Get Your Blue River Technology A Case Study Solution. Caseism.com is the number 1 destination for getting the case studies analyzed. htt
Tyler Niday is the Founder and CEO of Bonsai Robotics. Bonsai provides vision-based automation and autonomous solutions to combat growers' biggest challenge: th
Reality vs attention
Blue River Technology draws attention at the 49th percentile but verifies reality at the insufficient-data level among ag robots.
6-month trend
Analysis
Limited public funding data for capital position assessment.
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Aug 18, 2026