NEO ownership
How much does a 1X NEO cost?
NEO's price is one of the few verified numbers in home robotics: what $20,000 or $499 a month actually buys, and what the price does not yet tell you.
$20,000 as a one-time purchase, or $499 per month on a subscription. Both are verified sale prices on our record, which makes NEO one of the only home humanoids with a price you can actually check. Most home-robot prices are projections. NEO's is not. 1X lists NEO at $20,000 to buy outright or $499 per month on subscription, and both sit on the DEPLOY record as review-gated actual-sale-price points, not marketing targets. That is the meaningful part: you can point at a real number, which is more than can be said for the Tesla Optimus, whose $20,000 to $30,000 figure is a manufacturer target Elon Musk floated at the 2024 We Robot event, a projection at scale rather than a price anyone has paid. So on price, NEO is verified and Optimus is claimed, and we keep that fence strict. What the price does not yet settle is the total cost of owning one. 1X has not fully disclosed what the subscription includes over time, what happens to the monthly commitment if the robot needs service, or the resale and end-of-use terms, and no consumer unit has shipped to a home yet to test any of it in practice. So the honest verdict is a verified purchase price and an incomplete ownership picture. We report the number and mark the gaps. This is general information, not financial or purchasing advice.
The short version: $20,000 to buy or $499 a month to subscribe, and both are on our record as verified sale prices rather than projections. That matters because home-robot pricing is mostly vapor. When you read that a Tesla Optimus will cost $20,000 to $30,000, you are reading a manufacturer target, not a price, and we tag it claimed everywhere we quote it.
NEO's number is different in kind: 1X put a purchasable price in front of buyers and sold out its year-one capacity, so the figure is real and checkable. The catch is that a purchase price is not the whole ownership story. 1X has not fully spelled out what the subscription covers over time, how service is handled, or what resale and end-of-use look like, and because no unit is in a normal home yet, none of it has been tested by real owners.
So treat $20,000 or $499 a month as a verified entry price and an open question on everything after. For the wider view of what buying and owning one actually involves, the buying a 1X NEO page covers the pre-order and availability path. This is general information, not financial or purchasing advice.
1X NEO reaching up to dust a shelf with a feather duster in a home library.
What actually exists today
| What people ask about | Status | The reality |
|---|---|---|
| One-time purchase price | $20,000 | Verified. 1X lists NEO at $20,000 to buy outright, a review-gated actual-sale-price on the DEPLOY record (1X store, early access, November 2025), not a projected figure. |
| Subscription price | $499 per month | Verified. 1X offers NEO at $499 per month as an alternative to buying, also a review-gated price point on the record. It is a genuine subscription option, rare for a home humanoid. |
| How this compares to Optimus's price | NEO real; Optimus a target | NEO's price is a realized sale price; the Tesla Optimus's $20,000 to $30,000 is a manufacturer target (Musk, We Robot, October 2024), a projection at scale. Verified versus claimed, and we keep the fence strict. |
| What the subscription includes over time | Not fully disclosed | Undisclosed. 1X has not fully spelled out what $499 a month covers past the entry period, including service, updates, and teleoperation support. Stated as a gap rather than assumed. |
| Service, resale, and end-of-use costs | Not disclosed | Undisclosed. Warranty, repair, resale, and what happens to the monthly commitment or your data at end of use are not established on the record. No unit is in a home yet to test them. |
How to read NEO's price
A real price is worth a lot in a field full of projections, but a price and the cost of ownership are not the same thing. Hold each at its weight.
It is a price, not a projection
NEO's $20,000 and $499 a month are review-gated sale prices on the record. You can point at them and 1X sold against them. That is a genuinely stronger position than any target-price humanoid.
Do not read Optimus's target the same way
The Optimus $20,000 to $30,000 figure is a manufacturer target from a 2024 event, not a realized price. We tag it claimed everywhere. A target and a sale price are different objects and we never blur them.
Entry price is not total cost
What the subscription covers over time, service, resale, and end-of-use are not fully disclosed, and no home owner has tested them yet. The entry number is solid; the lifetime number is not established.
Waiting on the full terms
When 1X publishes complete subscription, service, and resale terms, or once real owners report the running cost, this page gets a dated update. Until then the verified figure is the entry price.
Three 1X NEO units shown side by side in light-gray, cream, and dark colorways, upper-body view.
What would change this
We track NEO's price against the verified 1X NEO record and the humanoid price board so you do not have to. Any one of these moves the answer, and each becomes a dated line the week it happens:
- 1X changes the $20,000 purchase price or the $499 monthly subscription.
- 1X publishes full subscription, service, warranty, or resale terms.
- First consumer shipments land and real owners report the running cost.
- Tesla makes a verified external Optimus sale, turning its target into a realized price.
- Buyer scrutiny of a home robot sharpens after real incidents. Right now the verified record holds zero safety incidents for the 1X NEO itself, and every new one is logged the week it lands.
How we know this
The $20,000 and $499 a month are review-gated actual-sale-price points on the DEPLOY record, which is what lets us render them verified. The Optimus target is a claimed projection, tagged as such. The ownership gaps past the entry price are absent from the record and marked undisclosed.
If 1X changes the price or publishes full ownership terms, or if you can show us we got something wrong, our corrections process logs the response on the record.
Common questions
How much does a 1X NEO cost?
$20,000 as a one-time purchase, or $499 per month on subscription. Both are verified sale prices on the DEPLOY record, not projections, which makes NEO one of the only home humanoids with a price a buyer can actually check.
Is the 1X NEO price real, or a target like the Tesla Optimus?
Real. NEO's price is a review-gated actual-sale-price on the record, and 1X sold against it. The Tesla Optimus $20,000 to $30,000 figure is a manufacturer target from the 2024 We Robot event, a projection at scale, which we tag claimed everywhere we quote it.
Can you subscribe to a 1X NEO instead of buying?
Yes. 1X offers a $499 per month subscription as an alternative to the $20,000 outright purchase, and both are on the record. What the subscription covers over time, including service and support, is not fully disclosed yet.
Is $20,000 the full cost of owning a 1X NEO?
Not necessarily. It is a verified entry price, but 1X has not fully disclosed service, warranty, resale, and end-of-use costs, and no unit is in a home yet to test the running cost. Treat the number as the entry price and an open question on total ownership.
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