Company
Baidu
Chinese AI and internet company (NASDAQ: BIDU; HKEX: 9888) that operates Apollo Go, the largest autonomous ride-hailing (robotaxi) operation in the Eastern…
- Founded
- 2000
- HQ
- Beijing, China
- Status
- public (NASDAQ: BIDU; HKEX: 9888)
- Models
- 2
- Deployments
- 7
Verified profile
10
Sources on record
1
Tracked changes
Updated 1 month ago
Last verified change
Overview
Chinese AI and internet company (NASDAQ: BIDU; HKEX: 9888) that operates Apollo Go, the largest autonomous ride-hailing (robotaxi) operation in the Eastern hemisphere by scale and ride volume. As of late 2025/early 2026, Apollo Go had surpassed 17 million cumulative rider orders and expanded to ~22 cities worldwide, including Wuhan, Beijing, Shanghai, Shenzhen, Chongqing, and Hong Kong domestically, plus international operations in Dubai and Abu Dhabi. Baidu designs its own electric robotaxi vehicles (the sixth-generation Apollo RT6, built on its Apollo Galaxy / Xinghe self-driving platform, at ~204,600 RMB / ~$28,600 per vehicle, roughly half the prior generation's cost). Wuhan is its largest and flagship deployment (1,000+ vehicles), where Apollo Go reached per-vehicle profitability. Baidu received China's first fully-driverless commercial robotaxi permits (Chongqing and Wuhan, August 2022). The company reports its driverless fleet averages ~10.14 million km between airbag deployments. Apollo Go has announced forward plans to scale to tens of thousands of vehicles across Chinese mega-cities and to expand into Europe (including a vehicle-supply agreement with Lyft, Aug 2025). Forward targets, not current deployments.
Verified record
- Verified deployments
- 7 deployments on file
- Active incidents
- 5 incidents on file
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Market intelligence for physical AI
Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Models (2)
View all models →Current platform
Xiaodu Pro AI Glasses
The Baidu Xiaodu Pro is a camera-and-audio AI glasses product with no display, marketed explicitly as not being AR glasses, made through Baidu's Xiaodu Technology subsidiary. At 39 grams with titanium hinges, a Sony 12-megapixel camera shooting 4K photos and 1440p30 video, a four-microphone array, and prescription-lens support in Boston and Cat-Eye styles, it is built around Baidu's ERNIE large language model for first-person ask-about-what-you-see question answering, object and calorie recognition, encyclopedia lookup, audio and visual translation, and reminders. It is recorded as a new model under the existing Baidu company, which also develops the Baidu Apollo autonomous-driving brain in the registry. Its shipping status resolves an open question: first announced at Baidu World 2024 and slated for the first half of 2025, it slipped before going on retail sale on November 11, 2025 as the Xiaodu Pro on JD.com and Tmall at 2,299 yuan, roughly $322, with next-day delivery, so it is genuinely shipping rather than announce-only, placing it at commercial maturity as the newest of the Wave 3 glasses with no independent sales figures yet. The AI is primary and genuine, marketed as the first native AI glasses powered by a Chinese large language model with the ERNIE-driven assistant as the headline rather than veneer, though cloud-dependent. The ERNIE on-device-versus-cloud split, real-world assistant quality, and sales volume are not verified, and the original 16-megapixel specification from the 2024 announcement was superseded by the shipping Sony 12-megapixel camera.
Current platform
Apollo RT6
Baidu's sixth-generation autonomous robotaxi, a purpose-built battery-electric vehicle (cross between an SUV and a minivan, with a detachable steering wheel) built on Baidu's Apollo Galaxy / Xinghe self-driving platform. Manufactured by Baidu without relying on a third-party automaker, at roughly 204,600 RMB (~$28,600) per vehicle, about half the cost of the prior generation. Powers Apollo Go's fully-driverless commercial ride-hailing service across Chinese cities and international markets.
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Relationships
Current leadership (2)
- Robin Li Co-founder, Chairman & CEOsecondary-verified
- Wang Yunpeng Corporate VP; President, Intelligent Driving Groupsecondary-verified
Founders (1)
- Robin Licofounderfounded 2000-01-01
Former / Previously (6)
- Liu Xianming Researcher (former)reported, not verified
- James Peng Chief Architect, AV unitsecondary-verified
- Tiancheng Lou Principal Engineersecondary-verified
- Haojun Wang Software architectsecondary-verified
- Tony Han Chief Scientist, AV unitsecondary-verified
- Jennifer Li Strategic investment directorsecondary-verified
Safety record
5 incidents on record (1 critical, 3 serious, 1 moderate). Most recent: Apr 2026.
Most recent: Apr 2026
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Incidents affecting Baidu (5)
- China suspended new robotaxi/AV permits nationwide after the Apollo Go Wuhan outage2026-04-29 · Regulatory action
- Apollo Go robotaxis in Wuhan stranded passengers in service-wide malfunction2026-03-31 · Malfunction
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Operated deployments (7)
- Xiaodu Pro AI GlassesBeijing, China
- Apollo RT6Abu Dhabi
- Apollo RT6Dubai
- Apollo RT6Chongqing
- Apollo RT6Shenzhen
- Apollo RT6Beijing
- Apollo RT6Wuhan
Operator customers (1)
- Baidu7 deployments
Brains developed (1)
- Apollo ADFM (Baidu)foundation-model · commercial
Recent coverage
Baidu in third-party press
Peer companies
Supplied by (1)
Sensors
- RoboSense Technology Co., Ltd.company-levelEM4 main LiDAR + E1 solid-state blind-spot LiDAR (exclusive factory design win)suppliesannounced
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (1)
- Apollo Pre-IPO Strategic Round2021-10-27
$1.5B(reported)
Investors: IDG Capital, SoftBank Vision Fund 2
Regulatory filings (1)
- otherother · otheractivereported
Linked models: Apollo RT6
Sources (10)
- Apollo Go 1,000+ vehicles in Wuhan (largest China deployment), per-vehicle profitability · https://www.cnbc.com/2025/11/20/global-robotaxi-race-heats-up-between-us-and-chinese-rivals.html · 2025-11-20
- Baidu robotaxi — permits, RT6, Apollo Galaxy platform, Lyft agreement, city history · https://en.wikipedia.org/wiki/Baidu_robotaxi · 2026-01-05
- Baidu Q1 2026 earnings (6-K Ex-99.1): Apollo Go public rides >22M (as of Apr 2026); 3.2M fully-driverless rides in Q1 (+120% YoY, weekly peak >350k); >330M autonomous km (>220M driverless) · https://www.sec.gov/Archives/edgar/data/1329099/000119312526228123/d156481dex991.htm · 2026-05-18
- Baidu Q3 2025 earnings (6-K Ex-99.1): Apollo Go 100% fully-driverless in all mainland-China operating cities (Beijing, Shanghai, Shenzhen, Wuhan, Chengdu, Chongqing, Haikou, Sanya) · https://www.sec.gov/Archives/edgar/data/1329099/000119312525285391/d52736dex991.htm · 2025-11-18
- https://ir.baidu.com/news-releases/news-release-details/baidu-announces-third-quarter-2025-results
- https://www.yicaiglobal.com/news/baidus-apollo-launches-worlds-first-foundation-model-supporting-l4-autonomous-driving
- https://apollo.auto/
- https://cnevpost.com/2026/01/15/baidu-apollo-go-robotaxi-operations-20-cities-china/
- https://www.prnewswire.com/news-releases/baidu-unveils-next-gen-autonomous-vehicle-ready-to-provide-driverless-robotaxi-half-of-taxi-fares-301590644.html
- https://cnevpost.com/2024/05/15/baidu-apollo-launches-6th-gen-robotaxi/
Common questions
- What is Baidu?
- Chinese AI and internet company (NASDAQ: BIDU; HKEX: 9888) that operates Apollo Go, the largest autonomous ride-hailing (robotaxi) operation in the Eastern hemisphere by scale and ride volume. As of late 2025/early 2026, Apollo Go had surpassed 17 million cumulative rider orders and expanded to ~22 cities worldwide, including Wuhan, Beijing, Shanghai, Shenzhen, Chongqing, and Hong Kong domestically, plus international operations in Dubai and Abu Dhabi. Baidu designs its own electric robotaxi vehicles (the sixth-generation Apollo RT6, built on its Apollo Galaxy / Xinghe self-driving platform, at ~204,600 RMB / ~$28,600 per vehicle, roughly half the prior generation's cost). Wuhan is its largest and flagship deployment (1,000+ vehicles), where Apollo Go reached per-vehicle profitability. Baidu received China's first fully-driverless commercial robotaxi permits (Chongqing and Wuhan, August 2022). The company reports its driverless fleet averages ~10.14 million km between airbag deployments. Apollo Go has announced forward plans to scale to tens of thousands of vehicles across Chinese mega-cities and to expand into Europe (including a vehicle-supply agreement with Lyft, Aug 2025). Forward targets, not current deployments.
- Where is Baidu based?
- Baidu is based in Beijing, China.
- When was Baidu founded?
- Baidu was founded in 2000.
- What does Baidu make?
- Baidu has 2 robot models on the DEPLOY registry: Xiaodu Pro AI Glasses, Apollo RT6 (Baidu builds both physical robots and the AI that runs them).
- Where does Baidu operate robots?
- Baidu operates 7 verified deployments, including at Beijing, China, Abu Dhabi, Dubai.
- Are there any incidents involving Baidu?
- 5 active incidents involving Baidu are on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.
- Is Baidu safe?
- Baidu has 5 active incidents on record in the DEPLOY registry. 5 incidents on record (1 critical, 3 serious, 1 moderate). Most recent: Apr 2026. Retracted incidents are excluded from this count.
Methodology: Verified · 10 sources (5 primary) · last reviewed 2026-06-24
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-06-24
Sources by quality tier
- 3
- primary-company-ir
- Company IR disclosure
- 3
- unclassified
- Unclassified source
- 2
- primary-sec-filing
- SEC filing
- 1
- secondary-established-publication
- Established publication
- 1
- knowledge-base
- Knowledge base
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Baidu.In the press
Recent coverage mentioning Baidu from third-party publications. Automatically surfaced; not part of the verified registry record.
China's Domestic AI Compute Revolution Reaches a Tipping Point
China's domestic AI compute industry hits a turning point as ByteDance, Alibaba, and Baidu pivot to domestic chips, with domestic GPU share rising to 41% of new deployments.
Why Kunlun Chip Demands 'Bundled' Chip Procurement from Investors Before Its IPO
Baidu's AI chip subsidiary Kunlun Chip is requiring IPO investors to commit to chip purchases ahead of its listing, a strategy reflecting both confidence and market dynamics in…
Baidu’s CFO on the Company’s Approach to Recruiting Young Talent
In the China tech space, Baidu is now a full-stack player in the AI industry. As the maker of its own chips, AI model (Ernie), cloud system and a self-driving car business (Apollo…
Baidu's CFO on How It Became a Full-Stack AI Player | Odd Lots
In the China tech space, Baidu is now a full-stack player in the AI industry. The company makes its own chips, has its own AI models (Ernie), its own cloud system, and it's…
Baidu’s Apollo Go begins Swiss road tests With PostBus autonomous service
Baidu’s autonomous driving service Apollo Go, in partnership with Switzerland’s largest public transport operator PostBus, has begun road testing its driverless service AmiGo in…
Machine-readable surfaces
- Markdown mirror: /companies/baidu.md
- RSS feed: /companies/baidu/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/fdcac873-0717-44c1-af7b-90b2648fb567
- Revision history: /companies/baidu/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
DEPLOY Intelligence Score
37.5/ 100
6-month trend
Analysis
Strong deployment footprint with 6 operational sites across 7 countries. Thin IP estate relative to category peers.
Signal flags
Dimension breakdown
Deployment Scale
Funding Health
Market Presence
Safety Record
IP Activity
Hiring Signal
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
Last computed: Jul 3, 2026
Intelligence layer