Company
Decathlon
Decathlon, French sporting goods retailer deploying warehouse automation and robotic fulfillment systems for e-commerce.
- HQ
- France
- Status
- Private
Deploy Watch
Track Decathlon on Deploy.
We notify you when a verified state change lands on the record, not when the company issues a claim.
Regional ecosystem
Decathlon is one of 82 verified robotics companies in France →
Key facts
Data & sources
Web sources
1
1 source backing this record.View all →
Partnerships
Every company Decathlon has built with, alongside the ones only announced in a press release.
Most-frequent partners
- 1Geek+1× joint3 total
Most recent
- Geek+ x Decathlon2021-01-01with Geek+operating
Relationships
Current leadership (1)
- Javier López CEOreported, not verified
Safety record
No incidents on record for Decathlon.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
Decathlon in third-party press
Mentioned on (10)
Registry pages whose text names Decathlon.
Companies (1)
Robots and products (1)
Deployments (7)
Tally at San Francisco, Skypod at Multiple European sites (Bologna, Ferrières, Setúbal, Schwetzingen, Northampton), Geek+ P-Series at Nanjing, China, Skypod at Worldwide (200+ sites, 50+ brands), Geek+ S Series at Castelnau, France; Łódź, Poland; Campania, Italy, Geek+ S Series at Worldwide (950+ warehouses, 20,000+ robots), Skypod at France
People (1)
Partnerships
1 total · 1 operating
Every company Decathlon has built with, alongside the ones only announced in a press release.
Most recent
- Geek+ x Decathlon2021-01-01with Geek+operating
Most-frequent partners
- 1Geek+1× joint3 total
Timeline
Every recorded move in Decathlon’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
PartnershipGeek+ x Decathlon
2021-01-01Geek+ deployed autonomous mobile robots (AMRs) at Decathlon distribution centers to automate order fulfillment and inventory management, improving throughput and reducing labor costs.
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJun 11, 2026
Added to the verified registry
Sources (1)
Common questions
What is Decathlon?
What does Decathlon make?
Is Decathlon publicly traded?
Who is the CEO of Decathlon?
How can I invest in Decathlon?
Where is Decathlon headquartered?
Who owns Decathlon?
Is Decathlon a top robotics company?
Is Decathlon safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-10-10
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-10-10
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Decathlon.In the press
Recent coverage mentioning Decathlon from third-party publications. Automatically surfaced; not part of the verified registry record.
Comau develops robotic order preparation system for Decathlon e-commerce operations
Comau has designed and validated an order preparation solution tested within Decathlon’s e-commerce fulfillment operations as part of “MASTERLY”, a European initiative designed to…
Comau automates picking, handling, and palletizing for Decathlon
Comau's system incorporates its MyCo cobot, ROS2 software architecture, AI-powered vision systems, and a modular gripper. The post Comau automates picking, handling, and…
Comau deploys advanced robotic order preparation solution for the EU MASTERLY project
• Comau has developed an intelligent robotic order preparation solution using its MyCo collaborative robot, ROS2 software architecture, AI-powered vision systems, and an advanced…
AI ad of the week: Quechua’s hybrid spot follows a sentient but duty-bound robot
9 creative campaigns to know about today
Exotec deploys multi-site automation system for Decathlon logistics network
French robotics unicorn Exotec announces multi-site Skyfleet deal with sports retailer Decathlon
No arms, no legs, no problem: the robots taking over retail logistics
Exotec rolls out Skyfleet program to scale Decathlon warehouse automation across Europe
See inside a Northampton warehouse where 100 robots move stock
How robots made Northampton warehouse three times more efficient
Nimitz High School Finishes Top 10 in State Academic Decathlon
Machine-readable surfaces
- Markdown mirror: /companies/decathlon.md
- RSS feed: /companies/decathlon/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/d89bc678-a0b1-4401-88fd-d2007bdfb0cc
- Revision history: /companies/decathlon/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Heat Index
Serious52/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Not enough verified signal yet to place Decathlon against peers. Reality and attention percentiles publish once the underlying record clears its data floor.
6-month trend
Analysis
Limited public visibility and press coverage relative to peers.
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Nov 3, 2026