Decathlon: physical AI company

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Regional ecosystem

Decathlon is one of 63 verified robotics companies in France →

Key facts

Scale

Operates 1,700+ stores globally

Technology

Deployed Geekplus AMR systems in its Nanjing distribution centre for automated goods-to-person order fulfillment

Industry

French sporting goods retailer

Legal name

Decathlon S.A.

Data & sources

Web sources

1

1 source backing this record.View all →

Decathlon on the deployment map

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Decathlon has no verified deployments on the DEPLOY registry yet. Explore the deployment map by place and type.

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No verified deployments for Decathlon on the DEPLOY record yet. Track Decathlon to know the moment the first one is verified.

Relationships

GGeek+Technology partner

Safety record

No incidents on record for Decathlon.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Full safety record: incidents, sourcing, and exposure data →

Recent coverage

Decathlon in third-party press

AI ad of the week: Quechua’s hybrid spot follows a sentient but duty-bound robot - Ad Age

May 1, 2026

9 creative campaigns to know about today - Ad Age

Apr 23, 2026

Exotec deploys multi-site automation system for Decathlon logistics network - Materials Handling World

Mar 27, 2026

Financial state

Reporting basis: private_reported
Lifecycle stage: mature
Counterparty risk class: low

Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.

Partnerships (1)

Geek+ x Decathlon with Geek+deployment

Recent activity

Every change to this record is dated, sourced, and independently verified where marked.

Record createdJun 11, 2026
Added to the verified registry

Full change history →

Sources (1)

https://www.decathlon.com/pages/about

Common questions

What is Decathlon?

Decathlon, French sporting goods retailer deploying warehouse automation and robotic fulfillment systems for e-commerce.

What does Decathlon make?

Decathlon has no robot models recorded on the DEPLOY registry. Decathlon builds physical robots.

Is Decathlon publicly traded?

No. Decathlon is privately held and not publicly traded, per the DEPLOY registry.

How can I invest in Decathlon?

Decathlon is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today.

Where is Decathlon headquartered?

Decathlon is headquartered in France.

Who owns Decathlon?

Decathlon is privately held; ownership sits with its founders and private investors.

Is Decathlon a top robotics company?

On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Decathlon ranks in roughly the top 66% of companies tracked by the registry.

Is Decathlon safe?

Decathlon has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.

Methodology: Verified · 1 source (no primary) · last reviewed 2026-08-05

Verification posture

Verified

Low confidence

Review state

Stable

Last reviewed 2026-08-05

Sources by quality tier

1: unclassified; Unclassified source

The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.

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Machine-readable surfaces

Markdown mirror: /companies/decathlon.md
RSS feed: /companies/decathlon/feed.xml
JSON-LD: embedded in this page’s head
REST API: /v1/companies/d89bc678-a0b1-4401-88fd-d2007bdfb0cc
Revision history: /companies/decathlon/history
Data documentation: /data
Query this programmatically: Deploy MCP

Reality vs attention

Not enough verified signal yet to place Decathlon against peers. Reality and attention percentiles publish once the underlying record clears its data floor.

6-month trend

Peer rankingTop 66% of category

vs funding peers-24.9 ptsbelow funding-adj. expected

Analysis

Limited public funding data for capital position assessment.

Dimension breakdown

Verified signal

Insufficient data

10.010.0LOW

Insufficient data

Insufficient data

Insufficient data

Attention (reach, not merit)

Market Presence →

16.516.5HIGH

DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.

DEPLOY Indices — verified vs claimed

Claim Integrity Fleet Reality Operator Repeat All indices

Last computed: Aug 6, 2026

Methodology Intelligence layer