The verified answer
As of Aug 2026, DEPLOY verifies Ocado Group: 1 model, 3 deployments across 3 regions, 1 active incident. 4 sources back the record.
CategoryWarehouse & Logistics Robotics
Appears inLogistics robots
Overview
Ocado Group (LSE: OCDO) is a UK-based technology company that developed the Ocado Smart Platform (OSP), an AI-powered grocery fulfillment system using robotics and automation. The company operates robot-staffed Customer Fulfilment Centres with thousands of autonomous robots navigating a 3D grid to pick and pack groceries, serving 580,000+ active customers with over GBP1 billion in revenue. Ocado has partnerships with Kroger (US), Sobeys (Canada), and has expanded into non-grocery pharmaceutical distribution with robotic cube systems.
Verified record
- Verified deployments
- 3 deployments on file
- Active incidents
- 1 incident on file
Key facts
Scale
Stock listing
Business type
Core product
Business model
CEO
Revenue
Customers
Key partners
Financial stage
Data & sources
Press releases
3
Web sources
1
4 sources backing this record.View all →
Models (1)
View all models →Ocado Group on the deployment map
View the global map3 verified deployments across 3 regions, newest verified Jan 2016. Explore where Ocado Group's robots are operating, by place and type.
View the full Ocado Group deployment record →
Relationships
Explainers
Plain-language answers to the questions people ask about Ocado Group, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
What is the Ocado Smart Platform?
Current leadership (1)
- Tim Steiner Co-Founder, CEOsince 2000-01-01secondary-verified
Founders (1)
- Tim Steinercofounderfounded 2000-01-01
Safety record
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Incidents affecting Ocado Group (1)
- Robot collision triggers fire at Ocado Andover automated fulfillment center (2019)2019-02-12 · Malfunction
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Operator customers (1)
- Ocado Group3 deployments
Recent coverage
Ocado Group in third-party press
Peer companies
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Amazon4 models
- Geek+3 models
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Acquisitions (2)
- acquired 6 River Systemsfull acquisition
- acquired Kindred AIfull acquisition2020-11-02
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 5, 2026
Ocado Smart Platform - Inside The Hive
- Record createdJun 3, 2026
Added to the verified registry
- Incident recordedFeb 12, 2019
Robot collision triggers fire at Ocado Andover automated fulfillment center (2019)
- Deployment verifiedVerifiedJan 1, 2016
Ocado Smart Platform at Hatfield, UK
Sources (4)
- https://www.ocadogroup.com/about-us/osp-partners
- https://www.ocadogroup.com/about-us/our-technology
- https://www.ocadogroup.com/investors/results-and-presentations/ocado-group-full-year-results-2025
- https://www.grocerydive.com/news/kroger-canceling-charlotte-cfc-closing-nashville-spoke-ecommerce-ocado/807167/
Common questions
What is Ocado Group?
What does Ocado Group make?
Who competes with Ocado Group?
Who is the CEO of Ocado Group?
Where is Ocado Group headquartered?
Where does Ocado Group operate robots?
How many robots has Ocado Group deployed?
Is Ocado Group a top robotics company?
When was Ocado Group founded?
Are there any incidents involving Ocado Group?
Is Ocado Group safe?
Methodology: Verified · 4 sources (3 primary) · last reviewed 2026-08-05
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-08-05
Sources by quality tier
- 3
- primary-company-ir
- Company IR disclosure
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Ocado Group.Peer companies
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Amazon4 models
- Geek+3 models
In the press
Recent coverage mentioning Ocado Group from third-party publications. Automatically surfaced; not part of the verified registry record.
Ocado Group CEO succession planning announced
Ocado Group board engages in CEO succession planning as Tim Steiner announces plans to step down in 2028.
Ocado's AI-powered robotic arms: Levelling efficiency
Ocado's On Grid Robotic Pick (OGRP) technology automates picking, packing and organization of stock within fulfilment centres, leveraging AI-powered robotic arms for grocery…
Kroger to deploy Ocado robotic pickers at fulfillment centers
Kroger partners with Ocado Group to implement robotic pickers and automated technologies at fulfillment centers across the United States.
Robot Collision Triggers Fire at U.K. Ocado Facility
A collision between three robots triggered a fire at Ocado's automated grocery fulfillment center in Andover, Hampshire, disrupting service.
Machine-readable surfaces
- Markdown mirror: /companies/ocado-group.md
- RSS feed: /companies/ocado-group/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/b277f606-b499-4f8f-81e5-890c58814eef
- Revision history: /companies/ocado-group/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Amazon4 models
- Geek+3 models
Video
Ocado's warehouse has thousands of robots zooming around a grid system to pack groceries, processing 65,000 orders per week.
Robot collision and subsequent fire at Ocado's Andover automated warehouse facility.
Reality vs attention
Ocado Group draws attention at the 57th percentile but verifies reality at the 59th percentile among AMRs. Hype Gap -1.9, 28th widest among AMRs.
6-month trend
Analysis
Safety profile within acceptable range for category. Limited public funding data for capital position assessment.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Aug 17, 2026