Ocado Group, British online grocery technology company developing automated warehouse robotics (Hive grid, SecondHands robot) and fulfillment automation. Acquired Kindred AI.

Where is Ocado Group based?

Ocado Group is based in Hatfield, UK.

When was Ocado Group founded?

Ocado Group was founded in 2000.

What does Ocado Group make?

Ocado Group has 1 robot model on the DEPLOY registry: Ocado Smart Platform (Ocado Group builds both physical robots and the AI that runs them).

Where does Ocado Group operate robots?

Ocado Group is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.

Ocado Group has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.

Ocado Group · DEPLOY

Key facts

Scale

13 OSP partners; 72M orders FY2025. Grid AS/RS. Kroger scaling back ($350M paid).

Stock listing

LSE: OCDO

Business type

UK technology + grocery company

Core product

Ocado Smart Platform (OSP) for automated grocery fulfillment

Business model

Licensing the grid-based Ocado Smart Platform (OSP)

Deploy Watch

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Data & sources

Press releases3
Web sources1

4 sources backing this record.View all →

Models (1)

View all models →

Current platform

Ocado Smart Platform

Ocado Group (London; LSE: OCDO) licenses the Ocado Smart Platform (OSP), a grid-based grocery-fulfillment automation system in which fleets of bots operate across a fixed three-dimensional storage grid (the 'Hive'), directed by a central AI 'air-traffic control' system many times per second. It is recorded at commercial maturity, with 13 named OSP partners (including Kroger, Morrisons, Sobeys, Coles, and Aeon) and 72 million orders shipped in FY2025 (the 52 weeks to 30 November 2025, up 26%) across 122 modules. Its US deployment is in active flux: Kroger has scaled back, closing several customer-fulfillment centers in January 2026 and cancelling a Charlotte site, and paying Ocado $350 million in compensation. For the registry it is filed under form_factor=amr within the warehouse-automation cohort, with an explicit note that it is grid-based AS/RS rather than a free-roaming AMR.

amrView model →

Relationships

KKrogerCustomer

Current leadership (1)

Tim Steiner Co-Founder, CEOsince 2000-01-01secondary-verified

Founders (1)

Tim Steinercofounderfounded 2000-01-01

Safety record

No incidents on record for Ocado Group.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Operator customers (1)

Kroger2 deployments

Peer companies

Boston Dynamics5 models
Locus Robotics5 models
Savoye5 models
Amazon4 models
Geek+3 models
Symbotic3 models

Financial state

Reporting basis: aggregator_estimate
Lifecycle stage: mature
Counterparty risk class: low

Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.

Acquisitions (1)

acquired 6 River Systemsfull acquisition

Sources (4)

Common questions

What is Ocado Group?: Ocado Group, British online grocery technology company developing automated warehouse robotics (Hive grid, SecondHands robot) and fulfillment automation. Acquired Kindred AI.
Where is Ocado Group based?: Ocado Group is based in Hatfield, UK.
When was Ocado Group founded?: Ocado Group was founded in 2000.
What does Ocado Group make?: Ocado Group has 1 robot model on the DEPLOY registry: Ocado Smart Platform (Ocado Group builds both physical robots and the AI that runs them).
Where does Ocado Group operate robots?: Ocado Group is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
Is Ocado Group safe?: Ocado Group has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.

Methodology: Verified · 4 sources (3 primary) · last reviewed 2026-07-03

Verification posture

Verified

High confidence

Review state

Stable

Last reviewed 2026-07-03

Sources by quality tier

3: primary-company-ir; Company IR disclosure
1: unclassified; Unclassified source

The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.

Peer companies

Boston Dynamics5 models
Locus Robotics5 models
Savoye5 models
Amazon4 models
Geek+3 models
Symbotic3 models

No press coverage on file for Ocado Group yet. Coverage appears here automatically as articles are ingested from our press sources.

Machine-readable surfaces

Markdown mirror: /companies/ocado-group.md
RSS feed: /companies/ocado-group/feed.xml
JSON-LD: embedded in this page’s head
REST API: /v1/companies/b277f606-b499-4f8f-81e5-890c58814eef
Revision history: /companies/ocado-group/history
Data documentation: /data
Query this programmatically: Deploy MCP

Peer companies

Boston Dynamics5 models
Locus Robotics5 models
Savoye5 models
Amazon4 models
Geek+3 models
Symbotic3 models

DEPLOY Intelligence Score

27.9/ 100

vs 6 months ago

6-month trend

Peer rankingTop 14% of Amr

vs funding peers-6.3 ptsbelow funding-adj. expected

Analysis

Clean safety record across 2 verified deployments. Limited public visibility and press coverage relative to peers.

Signal flags

New deployment

Dimension breakdown

Safety Record

95.0MED

Deployment Scale

15.5MED

Funding Health

10.0LOW

IP Activity

5.0LOW

Hiring Signal

0.0LOW

Market Presence

0.0LOW

DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.

Last computed: Jul 3, 2026

Intelligence layer