The verified answer
As of Oct 2026, DEPLOY verifies BD Rowa: 1 model, 8 deployments across 4 regions. 1 source back the record.
CategoryIndustrial Robots
Appears inManufacturing robots
Overview
BD Rowa is a pharmacy automation company headquartered in Kelberg, Germany, specializing in robotic medication storage and retrieval systems for retail and hospital pharmacies. Founded in 1996, the company has installed over 15,000 systems across 30+ countries, making it one of Europe's leading pharmacy robotics providers.
BD Rowa was acquired by CareFusion for approximately 150 million USD in 2011 and is now a business unit of BD (Becton, Dickinson and Company). Its flagship product, the Rowa Vmax, is a high-speed Modular dispensing robot widely deployed across European pharmacies and increasingly in the US.
Verified record
- Verified deployments
- 8 deployments on file
- Active incidents
- None on file
Key facts
Focus
Parent Company
Robot
Customers
Parent
Key product
Industry
US deployment
Financial stage
Data & sources
Web sources
1
1 source backing this record.View all →
Models (1)
View all models →Partnerships
Every company BD Rowa has built with, alongside the ones only announced in a press release.
Most-frequent partners
- 1Henry Ford Health1× joint
Most recent
- BD Rowa x Henry Ford Health2025-09-22with Henry Ford Healthjust announced
BD Rowa on the deployment map
View the global map8 verified deployments across 4 regions, newest verified Sep 2025. Explore where BD Rowa's robots are operating, by place and type.
- pilotRowa Vmax at Detroit, MI, USA →Midwest · verified Sep 2025
- operationalRowa Vmax at Detroit, MI, USA →Midwest · verified Sep 2025
- operationalRowa Vmax at Oman →Middle East · verified Aug 2025
- operationalRowa Vmax at Asia-Pacific (Australia) →Oceania · verified Jun 2024
- operationalRowa Vmax at Vienna, Austria →Western Europe · verified Jun 2024
- operationalRowa Vmax at Gateshead, United Kingdom →Western Europe · verified Jan 2024
- operationalRowa Vmax at Riyadh, Saudi Arabia →Middle East · verified Jan 2023
- operationalRowa Vmax at London, United Kingdom →Western Europe · verified Jan 1996
View the full BD Rowa deployment record →
Relationships
Current leadership (3)
- Markus Willems Co-founder & Managing Directorsecondary-verified
- Chad Glover VP & GM Pharmacy Automationsecondary-verified
- Ian Parsons Sales Leader Northern Europesecondary-verified
Founders (1)
- Markus Willemscofounderno longer at company
Safety record
No incidents on record for BD Rowa.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- BD Rowa8 deployments
Recent coverage
BD Rowa in third-party press
Peers
75 peers across 1 segment. Every BD Rowa competitor derived from shared form-factor and application-domain edges.
industrial robot(75)
33 companies in this segment · moderately_concentrated (HHI 2051.61304640928) · leader Mind Robotics at 3415%
- ABB Roboticsdirect competitor(inferred)strong
- AMP Roboticsdirect competitor(inferred)strong
- Comaudirect competitor(inferred)strong
- Diakontdirect competitor(inferred)strong
- EFORT Intelligent Equipmentdirect competitor(inferred)strong
- Epson Robotsdirect competitor(inferred)strong
Financial state
- Employees
- 300
- Reporting basis
- private_reported
- Lifecycle stage
- early
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships
1 total · 1 just announced
Every company BD Rowa has built with, alongside the ones only announced in a press release.
Most recent
- BD Rowa x Henry Ford Health2025-09-22with Henry Ford Healthjust announced
Most-frequent partners
- 1Henry Ford Health1× joint
All 1 partnerships
open in the atlas →- BD Rowa x Henry Ford HealthwithHenry Ford Healthdeployment2025-09-22announcedjust announced
Funding rounds (1)
- Other2011-07-05
Investors: CareFusion (lead)
Acquisitions (1)
- acquired by Becton Dickinson (BD)full acquisition
Timeline
Every recorded move in BD Rowa’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
PartnershipBD Rowa x Henry Ford Health
2025-09-22BD and Henry Ford Health partner to deploy the BD Rowa Vmax pharmacy automation robot at Henry Ford Health hospital-based community pharmacies in Michigan, enabling 24/7 prescription access. First-of-its-kind U.S. deployment of the Rowa Vmax system.
Funding roundOther funding round
2011-07-05Other
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJun 24, 2026
Added to the verified registry
- Deployment verifiedVerifiedSep 22, 2025
Rowa Vmax at Detroit, MI, USA
- Deployment verifiedVerifiedSep 22, 2025
Rowa Vmax at Detroit, MI, USA
- Deployment verifiedVerifiedAug 1, 2025
Rowa Vmax at Oman
- Deployment verifiedVerifiedJun 1, 2024
Rowa Vmax at Vienna, Austria
Sources (1)
Common questions
What is BD Rowa?
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Is BD Rowa publicly traded?
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Is BD Rowa safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-08-21
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-08-21
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for BD Rowa.Peer companies
- Savoye5 models
- Ambi Robotics2 models
- DENSO Corporation2 models
- FANUC Corporation2 models
- KUKA AG2 models
- Mitsubishi Electric FA2 models
In the press
Recent coverage mentioning BD Rowa from third-party publications. Automatically surfaced; not part of the verified registry record.
BD Reports Q4 and Full Year Fiscal 2025 Financial Results
BD reports fiscal 2025 results with strong growth in BD Rowa dispensing systems and pharmacy automation.
BD and Henry Ford Health Sign Pharmacy Automation Partnership
BD and Henry Ford Health partner to deploy BD Rowa Vmax pharmacy automation robot, first US deployment for prescription retrieval.
BD and Henry Ford Health Sign Pharmacy Automation Partnership to Revolutionize Medication Storage and Prescription Delivery
BD partners with Henry Ford Health to deploy the BD Rowa Vmax pharmacy robot for 24/7 prescription access at hospital-based community pharmacies in Michigan.
BD Rowa is one of the 50 German Leaders
BD Rowa recognized among 50 German Leaders alongside ThyssenKrupp and other major companies.
BD Rowa Vmax gains pharmacies more time for health services
BD Rowa Vmax voted Pharmacy Product of the Year in the Technology/IT category by Independent Community Pharmacist magazine, recognized for its Made in Germany reliability.
How BD Rowa uses AI video to train 300+ technicians globally
Synthesia case study on how BD Rowa trains 300+ field technicians globally using AI video, with systems supporting medication safety in over 15,000 pharmacies and hospitals…
CareFusion to Acquire Pharmacy Automation Innovator Rowa
CareFusion announces agreement to acquire Germany-based Rowa, a pharmacy robotics company, for approximately 150 million USD, gaining 3,500+ installations in 30 countries.
Machine-readable surfaces
- Markdown mirror: /companies/bd-rowa.md
- RSS feed: /companies/bd-rowa/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/3e21b76b-5bba-4e95-839e-a12d1e8c974d
- Revision history: /companies/bd-rowa/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Savoye5 models
- Ambi Robotics2 models
- DENSO Corporation2 models
- FANUC Corporation2 models
- KUKA AG2 models
- Mitsubishi Electric FA2 models
Video
This video has been approved for use in Australia & New Zealand. (BD-62309) BD Rowa™ Smart is a comprehensive solution to manage in-hospital pharmacies, transf
🏗️ Warehouse-Scale Efficiency: The BD Rowa™ Vmax 210 Explained When your volume reaches the next level, your automation needs to follow. The BD Rowa™ Vmax 210
The Rowa Vmax is a development by BD Rowa Technologies designed to make the work of pharmacists in pharmacies easier..mp4
The BD Rowa™ Vmax 210 Explained When your volume reaches the next level, your automation needs to follow. The BD Rowa™ Vmax 210 is the heavy-duty powerhouse of
El robot de almacenamiento flexible y automático que se adapta a sus necesidades. Usado más de 10.000 veces, es sinónimo de calidad "Made in Germany".
#automation #pharmacy #robots BD ROWA is a leading manufacturer of advanced automated systems for pharmacies, hospitals, and pharmaceutical distribution cente
Renovatie apotheek met installatie BD Rowa robot.
Heat Index
Serious52/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
BD Rowa draws attention at the 13th percentile but verifies reality at the 95th percentile among industrial_robot robots. Hype Gap -81.7, 29th widest among industrial_robot robots.
6-month trend
Analysis
Clean safety record across 8 verified deployments. Strong deployment footprint with 7 operational sites across 7 countries. Funding runway warrants monitoring: last known round 186 months ago.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Oct 2, 2026