The verified answer
As of Oct 2026, DEPLOY verifies Bluewhite: 1 model, 2 deployments across 2 regions, $39.0M raised. 2 sources back the record.
CategoryAgricultural robots
Overview
Bluewhite is an Israeli agricultural robotics company offering autonomous retrofit kits that convert any tractor make into a fully autonomous platform. Founded in 2017 in Tel Aviv, its Pathfinder hardware kit and Compass cloud software enable growers to operate fleets autonomously in orchards, vineyards, and specialty crops.
Bluewhite has accumulated 50,000+ autonomous hours across 150,000+ acres and partnered with CNH Industrial's New Holland brand to distribute kits through dealerships. The company was acquired by Israeli defense technology group Elbit Systems through its subsidiary FUSE in 2026.
Verified record
- Verified deployments
- 2 deployments on file
- Active incidents
- None on file
Valuation of record
Company-claimedPriced roundSeries C post-money
Key facts
HQ
Founded
Founders
Investorssee investors →
Coverage
Model
Acquired
Partnership
Pathfinder retrofit
Sensor-fusion navigation
Data & sources
Web sources
2
2 sources backing this record.View all →
Models (1)
View all models →Partnerships
Every company Bluewhite has built with, alongside the ones only announced in a press release.
Most-frequent partners
Most recent
- Bluewhite x New Holland (CNH Industrial)2025-06-25operating
Bluewhite on the deployment map
View the global map2 verified deployments across 2 regions, newest verified Jun 2024. Explore where Bluewhite's robots are operating, by place and type.
View the full Bluewhite deployment record →
Relationships
Current leadership (3)
- Ben Alfi Co-founder & CEOSEC-verified
- Yair Shahar Co-founder & COO, COOSEC-verified
- Aviram Shmueli Co-founderSEC-verified
Founders (3)
- Ben Alficofounder
- Yair Shaharcofounder
- Aviram Shmuelicofounder
Safety record
No incidents on record for Bluewhite.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- Bluewhite2 deployments
Recent coverage
Bluewhite in third-party press
Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- Solinftec3 models
- AgriPass2 models
Financial state
- Total funding
- $39.0M
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- early
- Counterparty risk class
- unknown
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships
1 total · 1 operating
Every company Bluewhite has built with, alongside the ones only announced in a press release.
Most recent
- Bluewhite x New Holland (CNH Industrial)2025-06-25operating
Most-frequent partners
Funding rounds (1)
- Series C2024-01-22
$39M(reported) · $390M post
Investors: Insight Partners (lead), Alumni Ventures Group (follow), Entrée Capital (follow), Peregrine Ventures (follow)
Timeline
Every recorded move in Bluewhite’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
PartnershipBluewhite x New Holland (CNH Industrial)
2025-06-25New Holland (CNH Industrial brand) distributes, sells, and services Bluewhite's autonomous retrofit kits through its dealership network. Customers can upfill existing New Holland tractors to run fully autonomously in orchards, vineyards, and specialty crop operations.
Funding roundSeries C funding round
2024-01-22Series C raising $39000000
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdAug 18, 2026
Added to the verified registry
- Deployment verifiedVerifiedJun 1, 2024
Bluewhite Autonomous Tractor System at Israel, Asia
- Deployment verifiedVerifiedJun 1, 2024
Bluewhite Autonomous Tractor System at United States (multiple hotel chains)
Sources (2)
Common questions
What is Bluewhite?
What does Bluewhite make?
Is Bluewhite publicly traded?
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Where does Bluewhite operate robots?
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Is Bluewhite safe?
Methodology: Verified · 2 sources (no primary) · last reviewed 2026-09-29
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-09-29
Sources by quality tier
- 2
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Bluewhite.Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- Solinftec3 models
- AgriPass2 models
In the press
Recent coverage mentioning Bluewhite from third-party publications. Automatically surfaced; not part of the verified registry record.
Elbit Systems acquires Bluewhite: a new chapter for autonomous farming
Israeli defense technology group Elbit Systems completed the acquisition of Bluewhite through its subsidiary FUSE, giving Bluewhite access to greater resources and global network.
Bluewhite rakes in $39M for robots-as-a-service that can be retrofitted to drive any tractor
New Holland, Bluewhite announce autonomy collaboration
New Holland (CNH Industrial) partnered with Bluewhite to distribute autonomous retrofit kits through its dealership network, making autonomous tractor upgrades available to…
Bluewhite raises $39M to expand autonomous tractors to farms worldwide
Bluewhite secured $39M in Series C financing led by Insight Partners. The company works with 20+ leading permanent crop growers in the U.S. and has 50,000+ autonomous hours across…
Bluewhite Raises $39M to Bring Sustainable Autonomous Innovation to Farms Worldwide
Bluewhite announced $39M Series C funding led by Insight Partners with participation from Alumni Ventures, LIP Ventures, Entrée Capital, Jesselson, and Peregrine Ventures.
Machine-readable surfaces
- Markdown mirror: /companies/bluewhite.md
- RSS feed: /companies/bluewhite/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/81f4d1c9-c65e-4ef8-8af2-b703b1b4f9b0
- Revision history: /companies/bluewhite/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- DJI7 models
- Naio Technologies4 models
- WORX Landroid4 models
- Carbon Robotics3 models
- Solinftec3 models
- AgriPass2 models
Video
Ben Alfi, our CEO, calls his brother, the comedian Guri Alfi, to support the company’s recruitment campaign. Blue White Robotic revolutionizes industries throu
After arriving at the Blue White Robotics TLV offices, Guri learns what his brother has been working on for the past 4 years... Blue White Robotic revolutioniz
Guri takes us back to the 70’s to highlight the recent technology, trends and perks of Bluish and Whitish Robotics... Blue White Robotic revolutionizes indust
Bluewhite develops an autonomous retrofit kit that gives the possibility to turn a regular tractor into an autonomous tractor. Today, we meet Mike, a vineyard m
Blue White Robotics worked with Intel and Federated Wireless to develop an approach to achieving agricultural automation through a private wireless network over
Hey AI and agri-tech fans! 🌾✨ Exciting news – New Holland and Bluewhite are teaming up to bring autonomous capabilities to specialty crops! 🚀 In this Short,
In this video, Brian O'Neill, owner of Huron Orchard Services, shares his journey with Bluewhite and our autonomous tractor kit, the Bluewhite Pathfinder. Brian
Heat Index
Category contender77/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Bluewhite draws attention at the 48th percentile but verifies reality at the 40th percentile among ag robots. Hype Gap +7.8, 22nd widest among ag robots.
6-month trend
Analysis
Clean safety record across 2 verified deployments. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Oct 4, 2026