The verified answer
As of Sep 2026, DEPLOY verifies The Swatch Group: 1 model. 1 source back the record.
Overview
The swatch Group is a Swiss watchmaker and manufacturer of watches, movements, and microelectronics. Founded in 1983 by Nicolas G. Hayek through the merger of ASUAG and SSIH, the Group produces watches under 18+ brands including Swatch, Omega, Tissot, Breguet, Blancpain, and Harry Winston. The Group also operates EM Microelectronic, an RFID and microelectronics division, and has ventured into AI-designed watches with its AI-DADA product.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
Key facts
HQ
Data & sources
Web sources
1
1 source backing this record.View all →
Models (1)
View all models →Partnerships
Every company The Swatch Group has built with, alongside the ones only announced in a press release.
The Swatch Group on the deployment map
View the global mapThe Swatch Group has no verified deployments on the DEPLOY registry yet. Explore the deployment map by place and type.
No verified deployments for The Swatch Group on the DEPLOY record yet. Track The Swatch Group to know the moment the first one is verified.
Relationships
Current leadership (2)
- Nick Hayek, Jr. CEOsecondary-verified
- Nayla Hayek Chair of the Boardsecondary-verified
Founders (1)
- Nicolas G. Hayekcofounderno longer at company
Former / Previously (1)
- Nicolas G. Hayek Founder & Chairmansecondary-verified
Safety record
No incidents on record for The Swatch Group.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
The Swatch Group in third-party press
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- mature
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships
4 total · 4 just announced · 1 ended
Every company The Swatch Group has built with, alongside the ones only announced in a press release.
Most recent
All 4 partnerships
open in the atlas →- technology—just announced
- swatch-group x googlewithGoogle117technology—just announced
- technology—just announced
- swatch-group x Tiffany & Co.withTiffany & Co.joint venture—dissolvedjust announced
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJun 8, 2026
Added to the verified registry
Sources (1)
Common questions
What is The Swatch Group?
What does The Swatch Group make?
Who is the CEO of The Swatch Group?
Where is The Swatch Group headquartered?
Where does The Swatch Group operate robots?
Is The Swatch Group a top robotics company?
Is The Swatch Group safe?
Methodology: Verified · 1 source (no primary) · last reviewed 2026-08-22
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-08-22
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for The Swatch Group.In the press
Recent coverage mentioning The Swatch Group from third-party publications. Automatically surfaced; not part of the verified registry record.
What Is the Audemars Piguet x Swatch ‘Royal Pop’ Watch? Breaking Down the New Collab Clues. - Esquire
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Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy - Fratello Watches
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Swatch AI-DADA: Swatch reimagines creativity through AI
Swatch introduces AI-DADA, an AI-powered tool that creates unique, one-of-a-kind watches designed by artificial intelligence, demonstrating the Group's industrial know-how in…
Why Swatch Group (SWX:UHR) Is Up 8.1% After Holding Its Dividend Despite Weak 2025 Earnings - simplywall.st
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Tissot Marks 50th Anniversary of Grendizer - SJX Watches
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The Tissot SRV collection - Swatch Group
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The MoonSwatch is the most important watch of the last 10 years | OPINION - Time+Tide Watches
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The new Tissot PRC 100 Solar - Swatch Group
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Swatch Group Profits Slump 89% in 2025 on Decision to Maintain Jobs
Swatch Group reported 2025 sales of 6.28 billion Swiss francs with profits down 89 percent as the company chose to maintain jobs despite tough market conditions.
TISSOT EXPANDS GLOBAL PARTNERSHIPS - Swatch Group
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Tissot PRX UFO Robot Grendizer - Swatch Group
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EM Microelectronic - Swatch Group's RFID and Microelectronics Division
Swatch Group's EM Microelectronic division produces RFID solutions including the em|echo-V holistic omnichannel RAINFC solution, recognized with a prestigious industry award.
Machine-readable surfaces
- Markdown mirror: /companies/swatch-group.md
- RSS feed: /companies/swatch-group/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/cdd61a39-b49d-4e9a-b944-4b98a9bd9d79
- Revision history: /companies/swatch-group/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Heat Index
Serious58/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
The Swatch Group draws attention at the 45th percentile but verifies reality at the insufficient-data level among other robots.
6-month trend
Analysis
Limited public funding data for capital position assessment.
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Sep 14, 2026