Tonal

Key facts

Founded

2015, San Francisco, California

Founder

Aly Orady (CEO, ex-Samsung/HP engineer)

Product

Tonal - wall-mounted AI strength training system with electromagnetic digital weights; adaptive resistance up to 200 lbs

Funding

Series A $12M; B $45M; C $110M; D $250M; total ~$417M+

Valuation

$1.6B (2021, unicorn); reduced in 2023 restructuring

Customers

Consumer home fitness; professional athlete training; celebrity endorsements

Strategic

Nike partnership; commercial real estate installations; retail showroom expansion

Patents

Digital weight technology, electromagnetic resistance, form feedback AI

Models (1)

• Tonal 2service

Current leadership (1)

• Aly Orady ceosince 2015-01-01secondary-verified

Funding rounds (4)

• Series D2021-01-01

  $250M(reported)

• Series C2020-01-01

  $110M(reported)

• Series B2019-01-01

  $45M(reported)

• Series A2018-01-01

  $12M(reported)

Sources (2)

1. https://www.tonal.com/ ↗
2. https://www.businesswire.com/news/home/20240910375192/en/ ↗

Common questions

What is Tonal?

Wall-mounted AI-powered strength training system with electromagnetic resistance up to 250 lbs. Smart View form tracking and adaptive coaching.

What does Tonal make?

Tonal has 1 robot model on the DEPLOY registry: Tonal 2 (Tonal builds physical robots).

Where does Tonal operate robots?

Tonal is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.