The verified answer
As of Sep 2026, DEPLOY verifies Tonal: $417.0M raised. 2 sources back the record.
Overview
Wall-mounted AI-powered strength training system with electromagnetic resistance up to 250 lbs. Smart View form tracking and adaptive coaching.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
Valuation of record
DEPLOY VERIFIEDPriced roundSeries D post-money
Key facts
Founded
Founder
Product
Customers
Strategic
Patents
Data & sources
Web sources
2
2 sources backing this record.View all →
Partnerships
Every company Tonal has built with, alongside the ones only announced in a press release.
Most-frequent partners
- 1Nike1× joint2 total
Most recent
Relationships
Current leadership (1)
- Aly Orady ceosince 2015-01-01secondary-verified
Safety record
No incidents on record for Tonal.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
Tonal in third-party press
Drumming drones in the digital age: Re-imagining the Ifa Corpus through autonomous sound technologies - Business News Nigeria
Pacific Rim Has A Forgotten Netflix Anime Spin-Off Series Fans Need To Check Out - bgr.com
UCL Computer Science secures NVIDIA Academic Grant for humanoid robotics research - UCL | University College London
Financial state
- Total funding
- $417.0M
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- growth
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships
1 total
Every company Tonal has built with, alongside the ones only announced in a press release.
Most recent
Most-frequent partners
- 1Nike1× joint2 total
Funding rounds (4)
Tonal’s 4 disclosed rounds, $417M in total, oldest to newest.
- Series D2021-01-01
$250M(reported) · $3.0B post
Investors: L Catterton (lead)
- Series C2020-01-01
$110M(reported) · $1.1B post
- Series B2019-01-01
$45M(reported) · $360M post
- Series A2018-01-01
$12M(reported) · $72M post
Timeline
Every recorded move in Tonal’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
Funding roundSeries D funding round
2021-01-01Series D raising $250000000
Funding roundSeries C funding round
2020-01-01Series C raising $110000000
Funding roundSeries B funding round
2019-01-01Series B raising $45000000
Funding roundSeries A funding round
2018-01-01Series A raising $12000000
Key hireAly Orady joins as ceo
2015-01-01Aly Orady appointed ceo (current)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJun 7, 2026
Added to the verified registry
Sources (2)
Common questions
What is Tonal?
What does Tonal make?
Is Tonal publicly traded?
Who is the CEO of Tonal?
How can I invest in Tonal?
Where is Tonal headquartered?
How much funding has Tonal raised?
Who owns Tonal?
Is Tonal a top robotics company?
When was Tonal founded?
Is Tonal safe?
Methodology: Verified · 2 sources (no primary) · last reviewed 2026-08-21
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-08-21
Sources by quality tier
- 2
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Tonal.In the press
Recent coverage mentioning Tonal from third-party publications. Automatically surfaced; not part of the verified registry record.
Drumming drones in the digital age: Re-imagining the Ifa Corpus through autonomous sound technologies - Business News Nigeria
<a…
Pacific Rim Has A Forgotten Netflix Anime Spin-Off Series Fans Need To Check Out - bgr.com
<a…
UCL Computer Science secures NVIDIA Academic Grant for humanoid robotics research - UCL | University College London
<a…
Aescape raises $83M to bring robotic massager to more locations - The Robot Report
<a…
Meet the Swedish composer behind this robotic cellist - Euronews.com
<a…
Light Brown Robot Dogs - Trend Hunter
<a…
Robot massages debut at the Lotte New York Palace hotel - Globetrender
<a…
Transformers: Rise Of The Beasts Soundtrack Guide - Every Song & Where It Plays - IMDb
<a href="https://news.google.com/rss/articles/CBMiTkFVX3lxTFBlXzVtaDJkUTJNOVhBX1k1N0k5N2pIRm92ODN5bTRDMGZtaXk3R0pYME43SU1WTTdPSWNmNmxSMVJXd3dxZkl3VDY4NzY0QQ?oc=5"…
Automatic Custom Color Schemes - Trend Hunter
<a…
Dak-backed Plano startup OxeFit launches home gym to compete with Tonal and Peloton - Dallas News
<a…
Tonal Feels Like Working Out In The Future - Ed Zitron's Where's Your Ed At
<a…
Review | Simon Stephenson’s hilarious ‘Set My Heart to Five’ follows a robot with Hollywood aspirations - The Washington Post
<a…
Machine-readable surfaces
- Markdown mirror: /companies/tonal.md
- RSS feed: /companies/tonal/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/90a10a2c-62e3-4f6a-8ce8-e407fcca67bd
- Revision history: /companies/tonal/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Video
Heat Index
Category contender77/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Not enough verified signal yet to place Tonal against peers. Reality and attention percentiles publish once the underlying record clears its data floor.
6-month trend
Analysis
Funding runway warrants monitoring: last known round 70 months ago.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Sep 20, 2026