Catalyst Brands

Explainers

Plain-language answers to the questions people ask about Catalyst Brands, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.

• What is Figure 03?

  Figure 03 is the third-generation humanoid robot from Figure AI, a US humanoid manufacturer based in Sunnyvale, California. The robot stands 173 cm (about 5'8"), weighs 61 kg, and is currently in active pilot deployment at a Catalyst Brands distribution logistics center. It is not available for consumer purchase as of mid-2026.

• What does Figure's BMW Spartanburg humanoid deployment actually look like?

  The Figure 02 humanoid robot has operated in production at BMW Group's Spartanburg, South Carolina plant since August 2024, contributing to the assembly of more than 30,000 BMW X3 vehicles over an 11-month deployment that accumulated 1,250 hours of runtime handling more than 90,000 parts in chassis-assembly tasks. The deployment is the canonical commercial humanoid manufacturing reference for the cohort, with end-product OEM acceptance verification distinguishing it from peer humanoid deployments. BMW Group has announced expansion to its Plant Leipzig facility as the second humanoid production site. Figure's current-generation Figure 03 is deployed at Catalyst Brands Reno, not at BMW; BMW Spartanburg remains the Figure 02 deployment anchor as of mid-2026.

• What is Figure's Catalyst Brands Reno humanoid deployment?

  The Figure 03 humanoid is deployed at Catalyst Brands' Reno, Nevada distribution logistics center in a pilot operation that represents Figure AI's verified non-manufacturing deployment context. Catalyst Brands is the corporate parent of Forever 21, Brooks Brothers, Aeropostale, Lucky Brand, Nautica, and other retail brands under the SPARC Group restructuring. The Reno deployment is Figure's logistics-and-distribution operational reference, complementing the Figure 02 BMW Spartanburg manufacturing reference and demonstrating Figure's dual-vertical commercial strategy across two structurally distinct deployment contexts.

Current leadership (1)

• Marc Rosen CEOreported, not verified

Safety record

No incidents on record for Catalyst Brands.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Operated deployments (1)

• Figure 03Catalyst Brands Reno Distribution Logistics Center

Partnerships (1)

• Catalyst Brands x Figure with Figure AIdeploymentreported, not operationally verified

Sources (8)

1. Catalyst Brands: corporate · https://www.catalystbrands.com/ ↗
2. https://corporate.jcpenney.com/2026/05/26/catalyst-brands-taps-figure-ai-for-humanoid-automation/ ↗
3. https://www.figure.ai/news/figure-signs-agreement-with-catalyst-brands ↗
4. https://chainstoreage.com/jcpenney-parent-catalyst-brands-enters-humanoid-robot-partnership ↗
5. https://retailtechinnovationhub.com/home/2026/5/27/catalyst-brands-agrees-figure-humanoid-robotics-partnership-amid-supply-chain-modernisation-push ↗
6. https://roboticsandautomationnews.com/2026/05/27/figure-signs-commercial-agreement-with-catalyst-brands-to-deploy-humanoid-robots-in-logistics-operations/101950/ ↗
7. https://www.humanoidsdaily.com/news/figure-inks-commercial-deal-with-catalyst-brands-for-large-scale-humanoid-deployment ↗
8. https://www.hometextilestoday.com/technology/catalyst-brands-humanoid-robots-nevada-distribution-center/ ↗

Common questions

What is Catalyst Brands?

Catalyst Brands is a US retail conglomerate formed in 2025 through the merger of JCPenney and SPARC Group's brand portfolio (which included Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica, and others). The company has been publicly named as a commercial deployment partner for Figure AI, alongside the more extensively documented BMW Spartanburg pilot. On May 26, 2026, Figure AI and Catalyst Brands announced a commercial agreement to deploy Figure 03 humanoid robots across the retailer's distribution and logistics network, beginning at the Reno, Nevada Distribution Logistics Center. The relationship is part of Figure AI's expansion beyond automotive manufacturing into retail logistics and distribution.

What does Catalyst Brands make?

Catalyst Brands has no robot models recorded on the DEPLOY registry. Catalyst Brands builds physical robots.

Is Catalyst Brands publicly traded?

No. Catalyst Brands is privately held and not publicly traded, per the DEPLOY registry.

Where is Catalyst Brands headquartered?

Catalyst Brands is headquartered in USA.

Where does Catalyst Brands operate robots?

Catalyst Brands operates 1 verified deployment, including at Catalyst Brands Reno Distribution Logistics Center.