The verified answer
As of Aug 2026, DEPLOY verifies Cruise: 2 models, 7 deployments across 6 regions, 14 active incidents. 18 sources back the record.
Cruise has 1 Regulatory filing pending and has 1 NHTSA recall and 1 NHTSA investigation on record, per the DEPLOY registry.
See all 4 filingsCategoryRobotaxis
Overview
Autonomous vehicle company founded 2013, acquired by General Motors in 2016; operated as a largely autonomous GM subsidiary building driverless robotaxis. Launched driverless (no safety driver) taxi service in San Francisco (first driverless ride Nov 2021; open to public Feb 2022). Following the Oct 2, 2023 pedestrian-dragging incident and subsequent regulatory fallout, suspended all operations Oct 2023; CEO/co-founder Kyle Vogt resigned Nov 2023.
Began returning vehicles to public roads (with human safety drivers) May 2024. In December 2024, GM stopped funding Cruise's robotaxi business, folding the autonomous-driving work into driver-assistance systems for personal GM vehicles. The driverless-robotaxi business is effectively ended.
Verified record
- Verified deployments
- 7 deployments on file
- Active incidents
- 14 incidents on file
Valuation of record
DEPLOY VERIFIEDAcquisitionAcquired by General Motors
Key facts
Status
Owner
Investment history
Defining event
Regulatory outcome
Vehicle
GM defunding (Dec 2024)
GM restructuring savings
SF operations halted
Bay Area layoffs
Contradiction signal
Data & sources
Company filings
1
Press releases
1
News coverage
2
Patent documents
8
Web sources
6
18 sources backing this record.View all →
Models (2)
View all models →Retired
Cruise Origin
Cruise Origin was GM Cruise's purpose-built autonomous shuttle: no steering wheel or pedals, with campfire-style bench seating for up to six passengers, designed exclusively for driverless commercial robotaxi service. Production was paused in November 2023 after Cruise's San Francisco operational suspension following a pedestrian injury incident. GM officially cancelled the Origin program in July 2024, recording a $583M non-cash write-off, and redirected Cruise toward an autonomous variant of the Chevrolet Bolt personal vehicle.
Retired
Cruise AV (Chevrolet Bolt)
Cruise's driverless robotaxi, based on the Chevrolet Bolt EV, which operated without a human safety driver in San Francisco commercial service from 2023 until driverless operations ended after the October 2, 2023 pedestrian-dragging incident. (Cruise also developed the purpose-built, steering-wheel-free Origin, which was shelved.) In December 2024 GM defunded the Cruise robotaxi business, consolidated the unit in-house, and redirected the autonomous technology toward personal-vehicle advanced driver-assistance systems (ADAS) rather than robotaxis (GM SEC 8-K, December 2024). Classified research to reflect that current direction; the commercial-era San Francisco deployment records preserve the historical service state.
Cruise on the deployment map
View the global map7 verified deployments across 6 regions, newest verified Jun 2022. Explore where Cruise's robots are operating, by place and type.
- pausedCruise Origin at San Francisco →verified Jun 2022
- endedCruise AV (Chevrolet Bolt) at San Francisco →verified Nov 2021
- endedCruise AV (Chevrolet Bolt) at Miami →
- endedCruise AV (Chevrolet Bolt) at Dallas →
- endedCruise AV (Chevrolet Bolt) at Houston →
- endedCruise AV (Chevrolet Bolt) at Austin →
- endedCruise AV (Chevrolet Bolt) at Phoenix →
View the full Cruise deployment record →
Compare & explore
Deep analysis from DEPLOY
Relationships
Claims ledger
Public, dated claims by Cruise, each tracked against the evidence. Status is a DEPLOY assessment from primary sources: verified means an independent source confirms it; contradicted means one refutes it; open means the outcome is not yet determinable. Every entry keeps its verbatim quote and source so you can check the call yourself.
- ContradictedTimeline · claimed 2024-01-01 · deadline 2026-12-31
“There should be major coverage in the US by end of 2026”
Cruise was effectively dissolved by GM in late 2024. Kyle Vogt is no longer CEO. There will be no "major coverage" from Cruise in 2026. The company as an independent entity no longer exists in its original form.
- ContradictedTimeline · claimed 2023-10-01 · deadline 2024-12-31
“Cruise is on track for — if not ahead of — commercial deployment”
Cruise was not commercially deployed by end of 2024. Operations suspended Oct 2023 after pedestrian-dragging incident. GM restructured Cruise, laid off staff.
- ContradictedCapacity · claimed 2019-11-07 · deadline 2020-12-31
“By end of 2020 we want to have 1M cars on the road with HW3 ready for RoboTaxi”
Cruise never reached 1M robotaxis. Commercial robotaxi service was limited to SF; GM recalled all Cruise AVs in Nov 2023 after safety incidents.
Disagree with a status? Cruise can submit a correction with evidence and we log the response on the record. Methodology and the full industry ledger live at /stats/claim-integrity.
Explainers
Plain-language answers to the questions people ask about Cruise, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
What is Zoox and how does it compare to other robotaxi operators?
What is Aurora and how does its autonomous trucking work?
What are the main Chinese robotaxi companies (Baidu Apollo Go, Pony AI, WeRide) and how do they compare to US operators?
Which is safer, Waymo or Tesla Robotaxi?
How safe is Tesla Robotaxi?
Founders (2)
- Kyle Vogtcofounderfounded 2013-01-01no longer at company
- Daniel Kancofounderfounded 2013-01-01no longer at company
Former / Previously (10)
- Luke Holoubek Technical Advisor to the CTOsecondary-verified
- Rob Flenniken AV fleet softwaresecondary-verified
- Dennis Jackson Embedded AV software leadsecondary-verified
- Colin Webb Autonomous Vehicle Engineersecondary-verified
- Kyle Vogt Founder & former CEO, Co-Founder, CEOsecondary-verified
- Daniel Kan Co-founder & former CPO, Co-Founder, CPOsecondary-verified
- Marc Whitten CEO (2024-2025)secondary-verified
- Mo Elshenawy President & CTO (former)secondary-verified
- Liu Xianming Researcher (former)reported, not verified
- Mohi Khansari Technical Lead (motion planning / robot learning)secondary-verified
Safety record
7 recalls and 7 incidents on record (2 critical, 3 serious, 4 moderate). Most recent: Nov 2024.
Most recent: Nov 2024
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Incidents affecting Cruise (14)
- Cruise admits a false report to a federal investigation; $500K DOJ deferred-prosecution agreement2024-11-14 · Regulatory action
- NHTSA fines Cruise $1.5M for failing to fully report the Oct 2023 pedestrian-dragging crash2024-09-30 · Regulatory action
- Cruise recalls its entire 1,194-vehicle fleet over unexpected hard braking2024-08-22 · Recall
- Software May Cause Unexpected Braking2024-08-09 · Recall
- ADS Software May Improperly Respond After a Crash2023-11-07 · Recall
- California DMV suspends Cruise's driverless deployment and testing permits as not safe for public operation2023-10-24 · Regulatory action
- Cruise driverless robotaxi dragged a pedestrian ~20 feet in San Francisco2023-10-02 · Injury
- Cruise driverless car ran over San Francisco Fire Department hose lines during firefighting operations2023-05-09 · Traffic disruption
- ADS Software Error May Cause Crash2023-04-03 · Recall
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Operator customers (1)
- Cruise7 deployments
Recent coverage
Cruise in third-party press
Tomahawk precision cruise missile output to blast past 1,000 yearly in $22.9B deal
RTX says Tomahawk production will exceed 1,000 missiles a year to expand U.S. Navy long-range strike capacity and meet rising demand
Russia’s new S-71 Monochrome cruise missile found carrying US-made Nvidia chip
Peer companies
Supplied by (2)
Compute / semiconductor
- NVIDIAcompany-levelOnboard NVIDIA DRIVE GPUs for real-time fleet data processingsupplies
Sensors
- Hesai Technologycompany-levelHesai lidar supply (named Hesai robotaxi customer)suppliesclaimed
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- wound_down
- Counterparty risk class
- high
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (4)
Cruise’s 4 disclosed rounds, $6.2B in total, oldest to newest.
- Microsoft Strategic Investment2021-01-19
$2.0B(reported)
Investors: Microsoft (strategic) (lead)
- Series D2019-01-31
$1.1B(reported)
Investors: T. Rowe Price (lead), SoftBank Vision Fund, Honda Motor Co. (strategic), Baillie Gifford, D1 Capital Partners
- Honda Strategic Investment2018-10-03
$750M(reported)
Investors: Honda Motor Co. (strategic) (lead)
- SoftBank Strategic Investment2018-05-31
$2.3B(reported)
Investors: SoftBank Vision Fund (lead)
Regulatory filings (4)
- CPUC Phase I Driverless Deployment AL No.1other · otherclosed
- nhtsa_investigationnhtsa investigation · us_nhtsaclosed2024-09-30
Linked models: Cruise AV (Chevrolet Bolt)
- 24E-067nhtsa recall · us_nhtsarecalled2024-08-09
Linked models: Cruise AV (Chevrolet Bolt)
- FMVSS exemption petition (Origin)other · us_nhtsapending2022-02-17
Acquisitions (1)
- acquired by General Motorsfull acquisition
Patent estate (8)
- US11899452B2usptograntedgranted 2024-02-13assignee
- US11022971B2usptograntedgranted 2021-06-08assignee
- US10328769B2usptograntedgranted 2019-06-11assignee
- US9958864B2usptograntedgranted 2018-05-01assignee
- US10328769B2usptograntedgranted 2019-06-25assignee
- US10583803B2usptograntedgranted 2020-03-10assignee
- US11221623B2usptograntedgranted 2022-01-11assignee
- US20190034857A1usptopendingassignee
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJul 26, 2026
Cruise AV (Chevrolet Bolt) photo
- Verified media addedVerifiedJun 11, 2026
105 Minutes of Cruise Fully Autonomous Driving in San Francisco
- Record createdMay 26, 2026
Added to the verified registry
- Incident recordedNov 14, 2024
Cruise admits a false report to a federal investigation; $500K DOJ deferred-prosecution...
- Incident recordedSep 30, 2024
NHTSA fines Cruise $1.5M for failing to fully report the Oct 2023 pedestrian-dragging...
Sources (10)
- Cruise: history, GM acquisition, Oct 2023 suspension, Dec 2024 GM defunding · https://en.wikipedia.org/wiki/Cruise_(autonomous_vehicle) · 2026-01-01
- CBS: Cruise suspended operations after Oct 2 2023 pedestrian accident · https://www.cbsnews.com/sanfrancisco/news/nhtsa-robotaxi-cruise-pay-penalty-failing-report-san-francisco-crash-involving-pedestrian/ · 2024-11-12
- GM axed Cruise funding Dec 2024 after major accident · https://www.chinatalk.media/p/ponyais-robotaxis-and-the-long-road · 2025-01-03
- GM press release (8-K Exhibit 99.1, Dec 10 2024): GM will no longer fund Cruise robotaxi development; combine Cruise + GM technical teams; >US$1B annual spending reduction · https://www.sec.gov/Archives/edgar/data/1467858/000119312524274336/d917047dex991.htm · 2024-12-10
- Honda joins Cruise and GM: US$2.75B total commitment (US$750M equity investment + ~US$2B over 12 years) · https://global.honda/en/newsroom/news/2018/c181003eng.html · 2018-10-03
- https://techcrunch.com/2023/10/24/cpuc-pulls-cruise-robotaxi-permit-after-dmv-suspension/
- https://www.dmv.ca.gov/portal/news-and-media/dmv-statement-on-cruise-llc-suspension/
- https://www.cnbc.com/2024/12/10/gm-halts-funding-of-robotaxi-development-by-cruise.html
- https://calmatters.org/economy/2023/10/driverless-cars-cruise-dmv/
- https://www.smartcitiesdive.com/news/general-motors-shuts-cruise-robotaxi-unit-mary-barra/735205/
Common questions
What is Cruise?
What does Cruise make?
Is Cruise publicly traded?
Who competes with Cruise?
Who is the CEO of Cruise?
How can I invest in Cruise?
Where is Cruise headquartered?
Who owns Cruise?
Where does Cruise operate robots?
How many robots has Cruise deployed?
Is Cruise a top robotics company?
When was Cruise founded?
Are there any incidents involving Cruise?
Is Cruise safe?
Methodology: Verified · 10 sources (2 primary) · last reviewed 2026-08-05
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-08-05
Sources by quality tier
- 5
- unclassified
- Unclassified source
- 1
- knowledge-base
- Knowledge base
- 1
- primary-sec-filing
- SEC filing
- 1
- secondary-industry-publication
- Industry publication
- 1
- primary-company-ir
- Company IR disclosure
- 1
- secondary-established-publication
- Established publication
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Cruise.In the press
Recent coverage mentioning Cruise from third-party publications. Automatically surfaced; not part of the verified registry record.
Tomahawk precision cruise missile output to blast past 1,000 yearly in $22.9B deal
Raytheon has secured a $22.9 billion contract to expand production of Tomahawk cruise missiles for...
RTX says Tomahawk production will exceed 1,000 missiles a year to expand U.S. Navy long-range strike capacity and meet rising demand
RTX said its Raytheon business will sharply increase Tomahawk cruise missile production for the U.S. Navy under a $22.9 billion multi-year contract.
Russia’s new S-71 Monochrome cruise missile found carrying US-made Nvidia chip
Ukraine’s military intelligence has reportedly discovered a powerful Nvidia Jetson Orin computer inside Russia’s new...
New Patriot Battalion To Bolster Guam’s Defenses Within Months
The new unit will also have short-range counter-cruise missile systems that will enhance the strategic island's defenses and grow the Army's overextended Patriot force. The post…
Bacon concerned about Trump not being ‘aware’ of missile shortage
GOP Rep. Don Bacon (Neb.) said Sunday he was “concerned” about President Trump saying he is not aware of the Pentagon’s missile shortage. “I do have concerns that the president…
New 800-lb thrust turbofan engine selected for US Air Force JASSM cruise missile
The U.S. Air Force has just selected the F143 turbofan as a second-source engine for...
GE Aerospace and Kratos secure U.S. Air Force F143 development contract as second-source engine for JASSM cruise missile
GE Aerospace and Kratos have secured a U.S. Air Force Engineering, Manufacturing and Development contract for their GEK800 turbofan as a second-source propulsion system for the…
This 2005 Cirrus SR20 G2 Is a Comfort-Cruising ‘AircraftForSale’ Top Pick
Air conditioning, modernized Garmin avionics, and recent engine work highlight composite cruiser.
OneSpaWorld Keeps Turning Cruise Demand Into Record Earnings
OneSpaWorld posted record Q2 revenue and adjusted earnings, raised full-year guidance, and retains an analyst Buy rating, though it remains heavily dependent on the cruise…
Ukraine strikes major Russian rocket factory with cruise missiles
RCL — Premium Cruise Demand Driving Capacity and Margin Growth
Royal Caribbean Group NYSE:RCL is a leading global cruise operator with major brands including Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. The company…
Iga Swiatek cruises past Elena Rybakina to capture Canadian Open title
The Pole was sharp and fast on the hard court in Toronto while Kazakhstan's Rybakina was her own enemy for much of the evening.
Machine-readable surfaces
- Markdown mirror: /companies/cruise.md
- RSS feed: /companies/cruise/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/ce8ff680-3fe7-4398-b31b-f85dc3073f3a
- Revision history: /companies/cruise/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Video
The Sun brings you breaking news and in-depth analysis on the stories that matter most. From the ongoing war in Ukraine to conflicts in the Middle East and US a
Leftist activists silent as Turkey blocks American LGBT+ cruise from docking citing ‘moral standards’
The 2026 Toyota LandCruiser 300 Performance Hybrid has arrived, and it is officially the most powerful production LandCruiser ever built. With 341 kilowatts (45
At Eurosatory 2026, MBDA unveiled its new generation "Land Cruise Missile - Naval Cruise Missile (LCM - NCM) MK2", the European very long-range and high-perform
#car #electriccar #usa Today we're diving deep into one of the most exciting and ambitious off-roaders to come out of China recently—the Geely Galaxy Cruiser 7
The 2026 Toyota LandCruiser 300 Performance Hybrid is officially the most powerful LandCruiser ever built! With 341 kilowatts (457 horsepower) and 790 Newton me
The Cruise behaves correctly. According to California Vehicle Code 21708, "No person shall drive or propel any vehicle or conveyance upon, over, or across, or
The classic American cruiser segment is facing an unexpected technological invasion. Today on Vision Effect TV, we are staging an intense, technical breakdown o
Anti-submarine warfare capabilities are particularly critical for the Admiral Nakhimov due to the expectation that the the Arctic, the North Atlantic and the No
The moment a Kh-101 cruise missile was hit by programmable AHEAD ammunition from a Skynex anti-aircraft artillery system belonging to the Ukrainian Armed Forces
South Korea's Cheonryong long-range air-to-ground cruise missile successfully completed its first technical flight test on June 25, 2026, after two failures in
Carnival Corp is demonstrating a powerful operational recovery, but its balance sheet remains burdened by $25.57B in debt. In this video, we analyze the tension
#enews #redcarpet #popculture About: The E! News team brings you the latest breaking entertainment, fashion and Pop Culture news. Featuring exclusive segments,
Russia's Defence Ministry on July 5 showed Russian cruiser 'Varyag' arriving and docking in Chinise port city Qingdao ahead of the 'Joint Sea-2026' military exe
The WHO said the MV Hondius-linked hantavirus outbreak resulted in 13 cases and three deaths.
WHO says cruise ship-linked hantavirus outbreak over The World Health Organization (WHO) declares an end to the deadly hantavirus outbreak on a cruise ship whi
Ukraine's FP-5 Flamingo cruise missile hits Titan-Barrikady plant in Volgograd, Russia — twice, in the same strike. Russian air defense fails to intercept the l
Germany's Skynex air defense system destroys a Russian Kh-101 cruise missile mid-air using 35mm AHEAD ammo that shreds its guidance electronics. Watch how Ukrai
South Korea just tested its new Heavenly Dragon air-launched cruise missile for the KF-21 Boramae fighter jet — and it worked. After two failed launches in Janu
Reality vs attention
Cruise draws attention at the 88th percentile but verifies reality at the 54th percentile among AVs. Hype Gap +33.8, 7th widest among AVs.
6-month trend
Analysis
Broad public reach with 1.0M video views. 14 incidents on record.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Aug 17, 2026