The verified answer
As of Aug 2026, DEPLOY verifies Whoop: 1 model, 1 deployment across 1 region, $1.1B raised, 3 active incidents. 4 sources back the record.
Whoop has 2 FDA warning letters on record; no clearances are recorded in the registry.
See all 2 filingsCategoryBiometric wearables
Overview
American human performance company developing the Whoop wearable fitness tracker with a subscription-based pricing model. The WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life, tracking sleep, strain, and recovery. Pricing: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Available on WHOOP.com, Amazon, and Best buy.
Verified record
- Verified deployments
- 1 deployment on file
- Active incidents
- 3 incidents on file
Valuation of record
DEPLOY VERIFIEDPriced roundSeries G post-money
Key facts
CEO
HQ
Founded
Series G
Members
Bookings
Cash flow
IPO plans
Incidents
Pricing model
Device
Membership includes
Financial stage
Data & sources
News coverage
1
Government records
2
Web sources
1
4 sources backing this record.View all →
Models (1)
View all models →Whoop on the deployment map
View the global map1 verified deployment across 1 region, newest verified Jun 2024. Explore where Whoop's robots are operating, by place and type.
View the full Whoop deployment record →
Relationships
Explainers
Plain-language answers to the questions people ask about Whoop, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
What is the FDA Warning Letter to Whoop about Blood Pressure Insights?
What is Whoop?
Current leadership (8)
- Will Ahmed Founder & CEOsecondary-verified
- Emily Capodilupo SVP Data Science & Researchsecondary-verified
- Kristen Holmes Principal Scientist / Global Head of Human Performancesecondary-verified
- Aurelian Nicolae Co-founder & Chief Hardware Engineersecondary-verified
- Jaime Waydo Chief Technology Officersecondary-verified
- Mich Chandlee Chief Financial Officersecondary-verified
- Garrett Bastable Chief Operating Officersecondary-verified
- Aurelian Broussard foundersince 2012-01-01secondary-verified
Founders (4)
- Will Ahmedcofounderfounded 2012-01-01
- John Capodilupocofounderfounded 2012-01-01no longer at company
- Aurelian Nicolaecofounderfounded 2012-01-01
- Aurelian Broussardcofounderno longer at company
Former / Previously (1)
- John Capodilupo Co-founder & former CTOsecondary-verified
Safety record
3 incidents on record (1 serious, 2 moderate). Most recent: Nov 2025.
Most recent: Nov 2025
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Incidents affecting Whoop (3)
- FDA warning letter to Whoop: Blood Pressure Insights marketed beyond clearance2025-07-14 · Regulatory action
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Operator customers (1)
- Whoop1 deployment
Recent coverage
Whoop in third-party press
Peer companies
- Google21 models
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Blackrock Neurotech1 model
Financial state
- Total funding
- $1.1B
- Reporting basis
- private_reported
- Lifecycle stage
- growth
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (7)
Whoop’s 7 disclosed rounds, $1.1B in total, oldest to newest.
- Series G2026-03-31
$575M(reported) · $10.1B post
Investors: Collaborative Fund (lead), Qatar Investment Authority, Mubadala Investment Company, Abbott (strategic) (strategic), Mayo Clinic (strategic)
- Series F2023-01-01
$120M(reported) · $1.8B post
- Series E2021-01-01
$200M(reported) · $2.8B post
Investors: SoftBank Vision Fund, Tiger Global Management, Spark Capital
- Series D2020-01-01
$100M(reported) · $1.2B post
- Series C2019-01-01
$55M(reported) · $550M post
- Series B2018-01-01
$25M(reported) · $200M post
Regulatory filings (2)
- fda_warning_letterfda warning letter · us_fdaactive2025-07-14
Linked models: Whoop (5.0 / MG)
- 709755fda warning letter · us_fdaactive2025-07-14
Linked models: Whoop (5.0 / MG)
Timeline
Every recorded move in Whoop’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
Funding roundSeries G funding round
2026-03-31Series G raising $575000000
Funding roundSeries F funding round
2023-01-01Series F raising $120000000
Funding roundSeries E funding round
2021-01-01Series E raising $200000000
Funding roundSeries D funding round
2020-01-01Series D raising $100000000
Funding roundSeries C funding round
2019-01-01Series C raising $55000000
Funding roundSeries B funding round
2018-01-01Series B raising $25000000
Funding roundSeries A funding round
2015-01-01Series A raising $12000000
Key hireAurelian Broussard joins as founder
2012-01-01Aurelian Broussard appointed founder (current)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 8, 2026
Introducing the All-New WHOOP Experience | Unlocked 2025
- Verified media addedVerifiedJun 4, 2026
Introducing the All-New WHOOP Experience
- Record createdJun 3, 2026
Added to the verified registry
- Incident recordedNov 18, 2025
Class action (Rowe v. WHOOP) alleges WHOOP falsely advertised BPI as medical-grade
- Incident recordedAug 13, 2025
Class action (Lomeli v. WHOOP) alleges health-data sharing without consent
Sources (4)
- https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/whoop-inc-709755-07142025
- https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfPMN/pmn.cfm?ID=K243236
- https://www.statnews.com/2026/05/21/whoop-fda-blood-pressure-dispute-unresolved/
- https://techcrunch.com/2026/03/31/whoop-raises-575m-series-g-10-billion-valuation/
Common questions
What is Whoop?
What does Whoop make?
Is Whoop publicly traded?
Who competes with Whoop?
Who is the CEO of Whoop?
How can I invest in Whoop?
Where is Whoop headquartered?
How much funding has Whoop raised?
Who owns Whoop?
Where does Whoop operate robots?
How many robots has Whoop deployed?
Is Whoop a top robotics company?
When was Whoop founded?
Are there any incidents involving Whoop?
Is Whoop safe?
Methodology: Aggregator drift detected · 4 sources (2 primary) · last reviewed 2026-08-21
Verification posture
Aggregator drift detected
Cap-flag required
Review state
Drift-flagged
Last reviewed 2026-08-21
1 anchored drift pattern(s); see cap_flags
Sources by quality tier
- 2
- primary-fda-database
- FDA database
- 1
- unclassified
- Unclassified source
- 1
- secondary-industry-publication
- Industry publication
Cap flags
Claim: Whoop's most recent funding round was led by QIA / Mubadala (sovereign wealth)
Honest status: Whoop Series G lead is Collaborative Fund, not QIA or Mubadala. Sovereign wealth funds are not the documented lead.
Whoop Series G lead is Collaborative Fund, not QIA or Mubadala.
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Whoop.Peer companies
- Google21 models
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Blackrock Neurotech1 model
In the press
Recent coverage mentioning Whoop from third-party publications. Automatically surfaced; not part of the verified registry record.
Whoop’s $149 jewelry band costs more than Google’s entire Fitbit Air
Whoop’s new $149 Meridian band dresses the Whoop 5.0 in jewelry-inspired metal mesh, but its design forces you to remove the tracker whenever it needs charging.
The Fitbit Air is the most comfortable fitness tracker I’ve worn, but I have some complaints after 3 months of wear
The Fitbit Air is a comfortable fitness tracker that rivals Whoop and is much more affordable.
Garmin Cirqa Smart Band Review: How $200 Fitness Tracker Compares to Whoop
The $200 Cirqa Smart Band looks like a Whoop tracker, but doesn’t offer the same level of health insights.
Whoop Expands Beyond Its Wearable Membership With Blood Tests
Whoop is known for its wearable fitness tracker. Now it wants to become your source for lab testing.
How to Get a Free WHOOP Device Through Medicare
Exclusive: Co-Founded By Former Whoop CTO, Throne Science Raises $10M To Track Gut Health From The Toilet
Throne Science, a startup that makes an AI-powered toilet camera to track gut health and hydration, has raised $10 million in a Series A round led by Will Ventures, it told…
Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop
Garmin Ltd. introduced a $200 screenless fitness tracker, becoming the latest company to enter a segment popularized by Whoop Inc.
Whoop Promo Codes: 20% Off This August 2026
Whether you're looking for a Whoop free trial, student discount, or military savings, our guide to Whoop promo codes will help you maximize your membership benefits. Stay on top…
Whoop Raises $575 Million at $10.1 Billion Valuation
Whoop raised $575M Series G at $10.1B valuation. 2.5M members, $1.1B bookings run rate, cash-flow positive, planning IPO.
WHOOP 5.0 Activity Tracker — 12 Month Membership
WHOOP 5.0/MG available on Amazon with 12-month membership. 24/7 activity and sleep tracker with 14+ day battery life. Device included with membership subscription.
WHOOP Membership Options — Compare Plans & Features
WHOOP 5.0 membership pricing: One plan starts at $199/year (device included, 14+ day battery, sleep/strain/recovery insights, personalized coaching). Peak plan starts at $239/year…
Machine-readable surfaces
- Markdown mirror: /companies/whoop.md
- RSS feed: /companies/whoop/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/df3db3a4-f255-4eb2-b9a4-5f4e56a09ee7
- Revision history: /companies/whoop/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Google21 models
- Samsung Electronics4 models
- Butterfly Network2 models
- Abbott1 model
- Apple1 model
- Blackrock Neurotech1 model
Video
Namaskaar Dosto, aaj karte hain unboxing Google FitBit Air ki, kya yeh ek new WHOOP killer hai? Lightweight design, advanced health tracking, accurate fitness metrics aur Google ecosystem integration ke saath yeh wearabl
From the birth of Hollywood to today’s summer blockbusters, Whoopi Goldberg explores how American movies fueled the world’s love of cinema.
Reality vs attention
Whoop draws attention at the 82nd percentile but verifies reality at the 16th percentile among biometric robots. Hype Gap +66.2, 4th widest among biometric robots.
6-month trend
Analysis
Well-capitalized with $1.1B raised and recent funding activity. Meaningful press and media coverage across the period. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Aug 29, 2026