Company
Neato Robotics
Neato Robotics was a consumer robotics company developing robot vacuum cleaners with LiDAR navigation.
- Founded
- 2005
- HQ
- San Jose, California, USA
- Status
- ceased operations May 2023; Vorwerk terminated cloud services 2025
Appears inHome robots
Models
3
Overview
Neato Robotics was a consumer robotics company developing robot vacuum cleaners with LiDAR navigation. The company wound down operations in 2023.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
DEPLOY Intelligence
Market intelligence for physical AI
Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Key facts
Headquarters
San Jose, California, USA
Founded
2010
Company status
Ceased operations in May 2023
Ownership
Vorwerk terminated its cloud services in 2025
Founder
Joe Augenbraun
Parent company
Vorwerk Group (acquired)
Status
Ceased operations 2023, cloud services phased out Q4 2025
Technology
LiDAR-based robot vacuum navigation
Data & sources
Web sources
1
1 source backing this record.View all →
Models (3)
View all models →Current platform
D9
The D9 is a robot vacuum made by Neato Robotics. It is a commercial-stage product. No additional specifications or deployment details are available.
Current platform
D8
The D8 is a robot vacuum made by Neato Robotics. It is a commercial-stage product designed for automated floor cleaning. No additional specifications or deployment details are available.
Current platform
Neato D10
The Neato D10 Intelligent Robot Vacuum was manufactured by Neato Robotics and released in 2021. It uses LaserSmart LiDAR navigation, scanning rooms with a laser rather than a camera, so the robot captures no images or video of the home interior. The D-shaped chassis lets the robot reach corners more effectively than round designs. The D10 has no automatic self-emptying base. Neato Robotics ceased operations in May 2023 after parent company Vorwerk wound down the business; Vorwerk then terminated all Neato cloud services in 2025, disabling app-dependent scheduling and remote-control features for existing D10 units.
Current leadership (1)
- Joe Augenbraun Founderreported, not verified
Founders (1)
- Joe Augenbrauncofounderno longer at company
Safety record
No incidents on record for Neato Robotics.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
Neato Robotics in third-party press
Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Dreame Technology5 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- wound_down
- Counterparty risk class
- high
- Going concern
- flaggedCeased operations May 2023; Vorwerk terminated cloud services 2025.
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Sources (1)
- Neato Robotics - Wikipedia · https://en.wikipedia.org/wiki/Neato_Robotics
Common questions
- What is Neato Robotics?
- Neato Robotics was a consumer robotics company developing robot vacuum cleaners with LiDAR navigation. The company wound down operations in 2023.
- What does Neato Robotics make?
- Neato Robotics has 3 robot models on the DEPLOY registry: D9, D8, Neato D10 (Neato Robotics builds physical robots).
- Is Neato Robotics publicly traded?
- Neato Robotics is not an independent public company; it has been acquired, per the DEPLOY registry.
- Who competes with Neato Robotics?
- On the DEPLOY registry, peer companies to Neato Robotics building in the same form factors include Ecovacs Robotics, Roborock, SharkNinja, iRobot.
- Where is Neato Robotics headquartered?
- Neato Robotics is headquartered in San Jose, California, USA.
- Where does Neato Robotics operate robots?
- Neato Robotics is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Neato Robotics a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Neato Robotics ranks in roughly the top 98% of companies tracked by the registry.
- When was Neato Robotics founded?
- Neato Robotics was founded in 2005.
- Is Neato Robotics safe?
- Neato Robotics has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 1 source (no primary) · last reviewed 2026-07-07
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-07-07
Sources by quality tier
- 1
- knowledge-base
- Knowledge base
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Neato Robotics.Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Dreame Technology5 models
In the press
Recent coverage mentioning Neato Robotics from third-party publications. Automatically surfaced; not part of the verified registry record.
Machine-readable surfaces
- Markdown mirror: /companies/neato-robotics.md
- RSS feed: /companies/neato-robotics/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/8bfacd47-5276-46c3-9db5-1d26b557236c
- Revision history: /companies/neato-robotics/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Dreame Technology5 models
Reality vs attention
Neato Robotics draws attention at the 31st percentile but verifies reality at the insufficient-data level among service robots.
6-month trend
Analysis
Limited public funding data for capital position assessment.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 14, 2026