Simbe Robotics

Explainers

Plain-language answers to the questions people ask about Simbe Robotics, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.

• What is the Tally robot?

  Tally is a retail inventory robot made by Simbe Robotics. It roams store aisles scanning shelves to audit stock levels, pricing, and planogram compliance. DEPLOY records deployments across major grocers and retailers including Carrefour, BJ's Wholesale, Hy-Vee, Giant Eagle, ShopRite, and SpartanNash.

Current leadership (2)

• Brad Bogolea Co-Founder & CEOsecondary-verified
• Mirza Akbar Shah Co-Founder & CTOsecondary-verified

Founders (3)

• Brad Bogoleacofounder
• Mirza Akbar Shahcofounder
• Jeff Geecofounderno longer at company

Former / Previously (1)

• Jeff Gee Co-Foundersecondary-verified

Safety record

No incidents on record for Simbe Robotics.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Peer companies

• Ecovacs Robotics19 models
• Roborock19 models
• SharkNinja14 models
• iRobot9 models
• DJI7 models
• Mammotion7 models

Financial state

Reporting basis

private_reported

Lifecycle stage

early

Counterparty risk class

moderate

Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.

Funding rounds (2)

• Series C2024-10-24

  $50M(reported)

  Investors: Goldman Sachs Alternatives, Eclipse, Valo Ventures

• Series B2023-07-01

  $28M(reported)

  Investors: Eclipse, SOSV

Sources (1)

1. https://www.simberobotics.com/store-intelligence/tally ↗

Common questions

What is Simbe Robotics?

Simbe Robotics is an American retail robotics company based in San Francisco, developing the Tally autonomous inventory robot that scans store shelves using computer vision and RFID to provide real-time shelf intelligence for retailers. Operating under a Robotics-as-a-Service model, Simbe powers automated shelf intelligence for the largest number of retail banners globally, with deployments at SpartanNash, Wakefern/ShopRite, BJ's Wholesale Club, Schnuck Markets, Albertsons, and CarrefourSA across three continents.

What does Simbe Robotics make?

Simbe Robotics has 2 robot models on the DEPLOY registry: Tally Spot, Tally (Simbe Robotics builds physical robots).

Is Simbe Robotics publicly traded?

No. Simbe Robotics is privately held and not publicly traded, per the DEPLOY registry.

Who competes with Simbe Robotics?

On the DEPLOY registry, peer companies to Simbe Robotics building in the same form factors include Ecovacs Robotics, Roborock, SharkNinja, iRobot.

Where is Simbe Robotics headquartered?

Simbe Robotics is headquartered in San Francisco, CA, USA.