Company
Positec
Positec is a Chinese power tool and robotics company developing robotic lawn mowers under the WORX Landroid brand, with over 1 million units sold globally.
- Founded
- 1994
- HQ
- Suzhou, China
- Status
- private (Bain Capital-backed; $250M raised)
Appears inHome robots
Models
2
Deployments
1
Deploy Watch
Track Positec on Deploy.
We notify you when a verified state change lands on the record, not when the company issues a claim.
Key facts
Robot
Landroid robotic mowers
Focus
Power tools and outdoor equipment
Brand
WORX is the brand, Positec is the parent company
Product
Worx Landroid Vision robotic lawn mower (neural network)
Funding
250M USD for autonomous mowers
Notable
First AI-only robotic mowing (2023)
Data & sources
Web sources
3
3 sources backing this record.View all →
Models (2)
View all models →Previous platform
Worx Landroid Vision
The Worx Landroid Vision is a vision-only autonomous robotic lawn mower, notable as the first designed to navigate with neither a boundary wire, RTK antenna, nor LiDAR. It sees the lawn through a high-dynamic-range full-HD wide-angle camera, and an onboard neural network identifies and respects anything that is not grass, deciding in real time where to mow. Obstacle avoidance reacts within 0.05 seconds. Because it needs no perimeter wire or satellite base station, it requires effectively no installation, distinguishing it from the RTK-based wire-free mowers in the category.
Current platform
Worx Landroid Vision
The Worx Landroid Vision is a vision-only autonomous robotic lawn mower, notable as the first designed to navigate with neither a boundary wire, RTK antenna, nor LiDAR. It sees the lawn through a high-dynamic-range full-HD wide-angle camera, and an onboard neural network identifies and respects anything that is not grass, deciding in real time where to mow. Obstacle avoidance reacts within 0.05 seconds. Because it needs no perimeter wire or satellite base station, it requires effectively no installation, distinguishing it from the RTK-based wire-free mowers in the category.
Positec on the deployment map
Where Positec's robots are verified operating. Explore the deployment map by place and type.
Relationships
Current leadership (2)
- Don Gao Founder & CEO Positec Group
- David Johnson President & CEO Positec Americas
Safety record
No incidents on record for Positec.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operated deployments (1)
- Worx Landroid VisionGlobal
Operator customers (1)
- Positec1 deployment
Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Segway-Ninebot6 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- growth
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Sources (3)
- https://www.worx.com/
- https://www.landscapemanagement.net/worx-adds-new-wire-free-robotic-mower/
- Worx Landroid Vision AI (Positec brand) · https://eu.worx.com/en/landroid/robotic-lawn-mower-vision-ai/ · 2026-06-16
Common questions
- What is Positec?
- Positec is a Chinese power tool and robotics company developing robotic lawn mowers under the WORX Landroid brand, with over 1 million units sold globally.
- What does Positec make?
- Positec has 2 robot models on the DEPLOY registry: Worx Landroid Vision, Worx Landroid Vision (Positec builds physical robots).
- Is Positec publicly traded?
- No. Positec is privately held and not publicly traded, per the DEPLOY registry.
- Who competes with Positec?
- On the DEPLOY registry, peer companies to Positec building in the same form factors include Ecovacs Robotics, Roborock, SharkNinja, iRobot.
- Where is Positec headquartered?
- Positec is headquartered in Suzhou, China.
- Where does Positec operate robots?
- Positec operates 1 verified deployment, including at Global.
- Is Positec a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Positec ranks in roughly the top 72% of companies tracked by the registry.
- When was Positec founded?
- Positec was founded in 1994.
- Is Positec safe?
- Positec has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 3 sources (no primary) · last reviewed 2026-07-08
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-07-08
Sources by quality tier
- 3
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Positec.Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Segway-Ninebot6 models
Machine-readable surfaces
- Markdown mirror: /companies/positec.md
- RSS feed: /companies/positec/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/a8e9b0c8-c1ad-4069-aa19-5b80f4f042cd
- Revision history: /companies/positec/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Ecovacs Robotics19 models
- Roborock19 models
- SharkNinja14 models
- iRobot9 models
- Mammotion7 models
- Segway-Ninebot6 models
Reality vs attention
Positec draws attention at the 13th percentile but verifies reality at the 26th percentile among service robots. Hype Gap -13.9, 25th widest among service robots.
Analysis
Clean safety record across 1 verified deployment. Limited public visibility and press coverage relative to peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 14, 2026