Funding
$115.5M
Models
1
Overview
Seoul-based humanoid robotics startup developing FRIDAY, a wheeled humanoid robot built for industrial manufacturing and logistics. Founded in 2024 by serial entrepreneur Song Ki-young (ex-SuaLab, acquired by Cognex ), the company takes a manipulation-first approach with 40 of FRIDAY's 64 degrees of freedom dedicated to dexterous hands. Raised ~$103M Series A in July 2026 — the largest Series A in South Korean history.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
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Key facts
CEO
Song Ki-young (founder)
CFO
Choi Yeon-Soo
Seed round
KRW 17.5B (~$12.5M), August 2024, led by Stonebridge Ventures
Prior exit
CEO Song Ki-young founded SuaLab (AI visual inspection), sold to Cognex for ~$200M in 2019
Software architecture
Vision-Language-Skill (VLS) framework — whitebox approach using pre-verified control skills
Manufacturing plant
Seongsu-dong, Seoul; plans for additional plant in Gyeonggi Province
Series A valuation
Post-money ~KRW 950B (~$688M), near-unicorn
Production target
100 units in 2026, 1,000 in 2027, 10,000+/year eventual
Target price
~KRW 100M (~$67,000) per robot
Hero image candidate
img.youtube.com (source: official YouTube thumbnail — Introducing FRIDAY)
Data & sources
Press releases
1
Web sources
2
3 sources backing this record.View all →
Models (1)
View all models →Holiday Robotics on the deployment map
Where Holiday Robotics's robots are verified operating. Explore the deployment map by place and type.
Relationships
Current leadership (2)
- Song Ki-young CEO & Co-founderSEC-verified
- Choi Yeon-Soo CFOSEC-verified
Founders (1)
- Song Ki-youngsole
Safety record
No incidents on record for Holiday Robotics.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
Holiday Robotics in third-party press
Funding rounds (2)
- Series A2026-07-15
$103M(reported) · $688M post
Investors: IMM Investment (lead), SpringCamp, SL Investment, KB Investment, Korea Development Bank (strategic), Stonebridge Ventures, Atinum Investment, InterVest, BonAngels Venture Partners, Premier Partners, Goodwater Capital, Industrial Bank of Korea (strategic)
- Seed2024-08-01
$13M(reported)
Investors: Stonebridge Ventures (lead), SpringCamp, Hyundai Motor ZER01NE, InterVest, Atinum Investment
Sources (3)
Common questions
- What is Holiday Robotics?
- Seoul-based humanoid robotics startup developing FRIDAY, a wheeled humanoid robot built for industrial manufacturing and logistics. Founded in 2024 by serial entrepreneur Song Ki-young (ex-SuaLab, acquired by Cognex), the company takes a manipulation-first approach with 40 of FRIDAY's 64 degrees of freedom dedicated to dexterous hands. Raised ~$103M Series A in July 2026 — the largest Series A in South Korean history.
- What does Holiday Robotics make?
- Holiday Robotics has 1 robot model on the DEPLOY registry: FRIDAY (Holiday Robotics builds physical robots).
- Is Holiday Robotics publicly traded?
- No. Holiday Robotics is privately held and not publicly traded, per the DEPLOY registry.
- Who is the CEO of Holiday Robotics?
- Song Ki-young is the ceo of Holiday Robotics, per the DEPLOY registry.
- How can I invest in Holiday Robotics?
- Holiday Robotics is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today. It has raised $116M in disclosed funding.
- Where is Holiday Robotics headquartered?
- Holiday Robotics is headquartered in Seoul, South Korea.
- How much funding has Holiday Robotics raised?
- Holiday Robotics has raised approximately $116M in disclosed funding on record in the DEPLOY registry.
- Who owns Holiday Robotics?
- Holiday Robotics is privately held and venture-backed ($116M raised); ownership sits with its founders and private investors.
- Where does Holiday Robotics operate robots?
- Holiday Robotics is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Holiday Robotics safe?
- Holiday Robotics has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 3 sources (1 primary) · last reviewed 2026-07-17
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-17
Sources by quality tier
- 2
- unclassified
- Unclassified source
- 1
- primary-company-ir
- Company IR disclosure
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Holiday Robotics.In the press
Recent coverage mentioning Holiday Robotics from third-party publications. Automatically surfaced; not part of the verified registry record.
$105M Series A: Dexterous Humanoids for Real Industrial Work
Holiday Robotics announces $105M Series A to commercialize FRIDAY, a wheeled humanoid with 64 DOF focused on dexterous manipulation for manufacturing.
Holiday Robotics Raises $103 Million to Move Humanoid into Industrial Production
South Korean startup Holiday Robotics raises KRW 155B Series A, the largest in Korean history, targeting 100 units/year production for FRIDAY humanoid robot.
Holiday Robotics nears unicorn as IMM Investment leads 150 billion won round
Holiday Robotics closes Series A at KRW 150B with KRW 950B post-money valuation, led by IMM Investment. CEO Song Gi-young previously sold SuaLab to Cognex for KRW 230B.
Holiday Robotics Seeks Unicorn Status at Series A, Drawing Mixed Reactions
Holiday Robotics targets KRW 150B Series A at up to KRW 1T valuation. Founded April 2024, raised KRW 17.5B seed in August 2024. CEO previously sold SuaLab to Cognex for $200M.
Holiday Robotics Unveils 'Friday': A Wheeled Humanoid That Prioritizes Hands Over Legs
Holiday Robotics unveils FRIDAY, a 176cm wheeled humanoid with 20-DoF hands, full-palm tactile sensors at 0.05N sensitivity, and VLS software architecture. Targets ~$70K price…
Machine-readable surfaces
- Markdown mirror: /companies/holiday-robotics.md
- RSS feed: /companies/holiday-robotics/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/a23576f4-c9ed-4ea2-9874-9ce378f305de
- Revision history: /companies/holiday-robotics/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Video
FRIDAY - Height 176cm Capable of reaching Ground-level objects - Weight 115kg (Mobile base 66kg, Waist 24kg, Arm 5kg, Upper body 15kg) - 63-DoF (Head 2, Arm 7, Hand 20, Waist 5, Wheel 2) Hand - 20-DoF for agile and
We are thrilled to unveil the first official demo of FRIDAY, the humanoid robot from Holiday Robotics! While it looks like a simple task, this demo showcases a
South Korean startup Holiday Robotics has raised a 155 billion won (about $103 million) Series A — the largest Series A funding round in South Korean startup hi
For humanoids, walking is only the beginning. #FRIDAY is built with dexterous hands, tactile sensing, and a hardware architecture designed for real industrial
Video credit: Holiday Robotics
Robotics news for July 14, 2026: Mitsubishi Motors and University-of-Tokyo humanoid startup Highlanders sign an MOU to jointly develop and mass-produce AI-power