The verified answer
As of Aug 2026, DEPLOY verifies Holiday Robotics: 1 model, 2 deployments across 2 regions, $115.5M raised. 3 sources back the record.
CategoryHumanoids
Overview
Seoul-based humanoid robotics startup developing FRIDAY, a wheeled humanoid robot built for industrial manufacturing and logistics. Founded in 2024 by serial entrepreneur Song Ki-young (ex-SuaLab, acquired by Cognex ), the company takes a manipulation-first approach with 40 of FRIDAY's 64 degrees of freedom dedicated to dexterous hands. Raised ~$103M Series A in July 2026 — the largest Series A in South Korean history.
Verified record
- Verified deployments
- 2 deployments on file
- Active incidents
- None on file
Valuation of record
DEPLOY VERIFIEDPriced roundSeries A post-money
Key facts
CEO
Seed round
Prior exit
Software architecture
Manufacturing plant
Series A valuation
Production target
Target price
Hero image candidate
Data & sources
Press releases
1
Web sources
2
3 sources backing this record.View all →
Models (1)
View all models →Holiday Robotics on the deployment map
View the global map2 verified deployments across 2 regions, newest verified Jun 2024. Explore where Holiday Robotics's robots are operating, by place and type.
View the full Holiday Robotics deployment record →
Relationships
Current leadership (2)
- Song Ki-young CEO & Co-founderSEC-verified
- Choi Yeon-Soo CFOSEC-verified
Founders (1)
- Song Ki-youngsole
Safety record
No incidents on record for Holiday Robotics.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- Holiday Robotics2 deployments
Recent coverage
Holiday Robotics in third-party press
Peers
101 peers across 1 segment. Every Holiday Robotics competitor derived from shared form-factor and application-domain edges.
humanoid(101)
68 companies in this segment · competitive (HHI 574.5255335898561) · leader Figure AI at 1207%
- Astribotdirect competitor(inferred)strong
- Humanoiddirect competitor(inferred)strong
- Humanoiddirect competitor(inferred)strong
- Persona AIdirect competitor(inferred)strong
- RoboForcedirect competitor(inferred)strong
- THEKER Roboticsdirect competitor(inferred)strong
Financial state
- Total funding
- $115.5M
- Employees
- 45
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- unknown
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (2)
Holiday Robotics’s 2 disclosed rounds, $116M in total, oldest to newest.
- Series A2026-07-15
$103M(reported) · $688M post
Investors: IMM Investment (lead), SpringCamp, SL Investment, KB Investment, Korea Development Bank (strategic), Stonebridge Ventures, Atinum Investment, InterVest, BonAngels Venture Partners, Premier Partners, Goodwater Capital, Industrial Bank of Korea (strategic)
- Seed2024-08-01
$13M(reported) · $50M post
Investors: Stonebridge Ventures (lead), SpringCamp, Hyundai Motor ZER01NE, InterVest, Atinum Investment
Timeline
Every recorded move in Holiday Robotics’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
Funding roundSeries A funding round
2026-07-15Series A raising $103000000
Funding roundSeed funding round
2024-08-01Seed raising $12500000
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJul 17, 2026
Added to the verified registry
- Deployment verifiedVerifiedJun 1, 2024
FRIDAY at South Korea, Asia
- Deployment verifiedVerifiedJun 1, 2024
FRIDAY at United States (multiple hotel chains)
Sources (3)
Common questions
What is Holiday Robotics?
What does Holiday Robotics make?
Is Holiday Robotics publicly traded?
Who competes with Holiday Robotics?
Who is the CEO of Holiday Robotics?
How can I invest in Holiday Robotics?
Where is Holiday Robotics headquartered?
How much funding has Holiday Robotics raised?
Who owns Holiday Robotics?
Where does Holiday Robotics operate robots?
How many robots has Holiday Robotics deployed?
Is Holiday Robotics a top robotics company?
Is Holiday Robotics safe?
Methodology: Verified · 3 sources (1 primary) · last reviewed 2026-08-21
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-08-21
Sources by quality tier
- 2
- unclassified
- Unclassified source
- 1
- primary-company-ir
- Company IR disclosure
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Holiday Robotics.Peer companies
- Unitree Robotics10 models
- DLR Institute of Robotics and Mechatronics6 models
- Dobot6 models
- AgiBot5 models
- AheadForm5 models
- Boston Dynamics5 models
In the press
Recent coverage mentioning Holiday Robotics from third-party publications. Automatically surfaced; not part of the verified registry record.
Holiday Robotics raises $105M for its FRIDAY wheeled humanoid
Holiday's robot features a wheel-based mobile base, an upper body for dexterous manipulation, and hot-swappable batteries. The post Holiday Robotics raises $105M for its FRIDAY…
$105M Series A: Dexterous Humanoids for Real Industrial Work
Holiday Robotics announces $105M Series A to commercialize FRIDAY, a wheeled humanoid with 64 DOF focused on dexterous manipulation for manufacturing.
Holiday Robotics Raises $103 Million to Move Humanoid into Industrial Production
South Korean startup Holiday Robotics has raised KRW 155 billion, approximately $103 million, as it prepares to move its FRIDAY humanoid robot from prototype development towards…
Holiday Robotics nears unicorn as IMM Investment leads 150 billion won round
Holiday Robotics closes Series A at KRW 150B with KRW 950B post-money valuation, led by IMM Investment. CEO Song Gi-young previously sold SuaLab to Cognex for KRW 230B.
Holiday Robotics Seeks Unicorn Status at Series A, Drawing Mixed Reactions
Holiday Robotics targets KRW 150B Series A at up to KRW 1T valuation. Founded April 2024, raised KRW 17.5B seed in August 2024. CEO previously sold SuaLab to Cognex for $200M.
Holiday Robotics Unveils 'Friday': A Wheeled Humanoid That Prioritizes Hands Over Legs
Holiday Robotics unveils FRIDAY, a 176cm wheeled humanoid with 20-DoF hands, full-palm tactile sensors at 0.05N sensitivity, and VLS software architecture. Targets ~$70K price…
Machine-readable surfaces
- Markdown mirror: /companies/holiday-robotics.md
- RSS feed: /companies/holiday-robotics/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/a23576f4-c9ed-4ea2-9874-9ce378f305de
- Revision history: /companies/holiday-robotics/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Unitree Robotics10 models
- DLR Institute of Robotics and Mechatronics6 models
- Dobot6 models
- AgiBot5 models
- AheadForm5 models
- Boston Dynamics5 models
Video
South Korean startup Holiday Robotics has raised a 155 billion won (about $103 million) Series A — the largest Series A funding round in South Korean startup hi
FRIDAY - Height 176cm Capable of reaching Ground-level objects - Weight 115kg (Mobile base 66kg, Waist 24kg, Arm 5kg, Upper body 15kg) - 63-DoF (Head 2, Arm
We are thrilled to unveil the first official demo of FRIDAY, the humanoid robot from Holiday Robotics! While it looks like a simple task, this demo showcases a
For humanoids, walking is only the beginning. #FRIDAY is built with dexterous hands, tactile sensing, and a hardware architecture designed for real industrial
Video credit: Holiday Robotics
Robotics news for July 14, 2026: Mitsubishi Motors and University-of-Tokyo humanoid startup Highlanders sign an MOU to jointly develop and mass-produce AI-power
Heat Index
Category contender75/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Holiday Robotics draws attention at the 57th percentile but verifies reality at the 26th percentile among humanoids. Hype Gap +31.1, 23rd widest among humanoids.
6-month trend
Analysis
Clean safety record across 2 verified deployments. Well-capitalized with $116M raised and recent funding activity. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Aug 31, 2026